Motion Graphics Explainer Videos: Why Marketers Are Obsessed With This Format

Motion graphics explainer videos are the most popular video marketing tools now. Learn why it is so, and find out why You Need One.

Motion Graphics Explainer Videos: Why Marketers Are Obsessed With This Format

Motion graphics is the most popular type of explainer videos.

Lots of big companies such as Dropbox and CrazyEgg have built their business simply by using an explainer video on their homepage. And, of course, many entrepreneurs want to repeat their success.

However, there is a basic knowledge you should have to achieve the best results.

By the time you read this article, you will know when and how to use motion graphics explainer videos.

Why motion graphics explainer videos are so popular?

The main reason is the incredible combination of investment and return, AKA ROI.

Back before motion graphics became so popular, everybody even then knows that video was the best marketing tool.

However, many businesses did not have the budget to create one. It was something only large corporations could afford to do.

But with the advancement of computer hardware and software, all of a sudden you could get a high-quality 1 minute marketing video for $4000 – $7000!

Before diving into the pros and cons of motion graphics explainer video, let's check out five great examples .

Motion Graphics Explainer Video Examples

We've selected a variety of examples to break down for you different styles and use cases of motion graphics explainer videos, and how they can be beneficial for businesses.

1. Cloudera - Trust your data

What makes this video special?

It gets right to the point, quickly and effectively laying out the problem and its solution, all within just 30 seconds. With its lively motion graphics, the video takes you on a quick yet memorable journey. It skillfully uses abstract images combined with a spot-on soundtrack, transforming a complex message into something straightforward and engaging.

This video is a great example of how a brief, well-crafted approach can deliver a strong, impactful message.

2. Allin Team Sports

Using characters in explainer videos is really helpful. They allow you to tell a story, showcase what it's like for people using a product, and illustrate a user's transformation journey.

Take the Allin app video, for instance. It brilliantly demonstrates a day in the life of a user. The video clearly shows how it simplifies organizing team sports, facilitates communication among team members, and helps maintain coordination. It also highlights how the app enhances relationships between team players.

This video effortlessly makes it clear why the app is so valuable.

3. Google passkeys - Simplifying sign-ins across the web

This motion graphics explainer video by Google is a perfect example for startups thinking about spending big on videos.

Here's the thing: Google has loads of money and could easily splash out on fancy videos with lots of effects and animations. But they choose simplicity. Most of Google's videos have a minimalistic style, using visuals and symbols that are easy to understand.

So, if you're planning to invest a hefty sum in your video, remember Google's approach. It's often smarter to keep it simple and use your budget to promote the video instead. A straightforward, clear video can be just as effective, if not more, than one with all the bells and whistles.

4. Tweed - CBD vs THC

You know the saying, 'A picture is worth a thousand words'? Well, in the case of animation, it could be worth thousands of pictures. That's exactly why learning with animation is so effective.

Let's be honest, it can be pretty dull to learn about different terms and concepts. But there's this video that turns the learning process into a fun, 90-second explainer adventure. You actually enjoy it! And the best part? By the end, you'll not only have learned something new, but you'll also feel great about understanding it.

A great example of how motion graphics can be brilliantly used in education.

5. Semrush Trends

Semrush has become a giant in the SEO SaaS world and is quickly making a name for itself in the broader marketing sphere.


Well, it's not just because it’s a fantastic tool. It's also because they know how to market themselves, especially through explainer videos.

Take this example: it’s one of the finest motion graphics explainer videos you'll find. In under 25 seconds, it concisely explains the product and its benefits. Moreover, the dynamic animation enhances the video, reinforcing Semrush's reputation for premium quality.

What are the advantages of motion graphics?

Motion graphics offer a number of advantages.

For instance, they typically require less production time, finding a motion graphics designer is relatively easy, and making changes to the project is usually straightforward.

However, in this discussion, we'll focus on the three advantages that are particularly beneficial for business videos.

Cost & Quick turnaround time

Motion graphics is far cheaper to produce than live action, 3D explainer video, and traditional animation. Plus, they're quick to make, so you can use them for your ads or projects without a long wait.

Industry standard

Most of your design and branding assets, as well as your website, have been created using the same formats and programs typically employed in making explainer videos.

This means your video will be completely consistent with your brand's look, ensuring a cohesive visual identity.

Aspect ratio flexibility

Nowadays, on different platforms, different video dimensions give different results.

aspect ratio of video

In other words, you may learn after testing that your explainer video works much better on Instagram than it does on YouTube.

So you should definitely take this into consideration and plan to have your videos in vertical, horizontal, and square aspect ratios. This will allow you to offer the best viewing result no matter your media channel.

Cons or disadvantages of Motion Graphics

You can essentially use motion graphics explainer videos to create almost any kind of marketing message.

Of course, there can be exceptions.

For example, if you need to demonstrate an actual product, you should probably go with live action.

Another case worth mentioning is that if you require something truly unique and 'out there,' motion graphics might not be your first choice.

In such instances, traditional animation could be more suitable. However, note that for this kind of video, you should be prepared to have a budget of at least $25,000.

Other than that, when creating any other kind of business video, you can use motion graphics or 2d motion graphics and the results will be great.

Styles to consider

To put it simply, there's no one-size-fits-all when it comes to styles in motion graphics.

It's crucial to choose a style that aligns with your brand, and motion graphics offer incredible flexibility. Here are some popular types of motion graphics explainer videos you should consider.

Basic motion graphics

This is also simply known as motion graphics. It’s basically the animation of objects, icons, and other elements. This is a great choice for explaining how an application works or other concepts that require visual explanation.


Motion graphics explainer video with characters

This is possibly the most popular style.

With characters, you can tell a story or drive a narrative, showcase experiences of real people, and a lot more. This works perfectly for every type of explainer video and can have a stunning look and feel.


This is a visually impressive style. It gives the feel of 3D while at the same time keeping the production cost very reasonable.

Another great argument using for this type is that you can get a futuristic tech look. Many blockchain and tech companies prefer this style.

Combined with other styles

Motion graphics blend well with live action, photos, 3D, and other animation styles. And you can get the same effect as fancier styles for about a third of the cost!



What’s the difference between motion graphics and traditional animation?

To be fair, motion graphics is a style of animation. However, it has become so popular that it now has its own definition.

The main difference is the means of creation. Traditional animation is made by drawing frame by frame.

animation walk cycle

Motion graphics is created digitally with still images from a source (usually either stock photography or original art), and then computer software is used to animate it and add effects.

Here is an example of both so you can see each in action.

Motion Graphics walk cycle

Does cheaper mean low quality?

Absolutely not. The quality of results will be the same, perhaps even better. Animation type has nothing to do with quality level. But your video “quality” may be low if your message isn’t crafted properly. That said, cheap online video creators, templates, and platforms don’t work. It isn’t necessarily because they look “bad”, but because they aren’t customizable. You’re getting a copied look that every other video that’s made on that platform will look almost identical to. You won’t have any individual brand identity or original artwork or design.

How long does it take to make a motion graphics explainer video?

This is another big advantage with motion graphics. It really saves a lot of production time. Once your marketing message is ready, it takes about 4 weeks for production. Plus, if you missed anything or need to make some changes to your branding (such as a logo change), many of those revisions take a small amount of time.

What is the best duration for a motion graphics explainer video?

This answer really depends on your marketing goals, marketing message, and even the size and recognizability of your brand. You can learn more from our detailed research here, or just book your free consultation with a video strategist to get all the answers you’re looking for.

Can I create a motion graphics explainer video myself using online tools?

This is something we don’t recommend. There are many ads out there talking about how you can create your own amazing explainer video in 5 minutes starting with nothing but your idea. And oftentimes, people believe that. The truth is, people often forget, no matter what kind of video is being made, the marketing message is the most important aspect.

What I mean by that is, before you get excited about making your logo fly, bend, or assemble in a cool way, you should remember that your main goal is creating a message that sells. That is something software can’t do, no matter how cheap or expensive it is.

Before you ever begin working on visuals, you need a real strategy behind the type of message you want to create:

And depending on which channels you’re going to put it on, that concept may change.

Trust me, there are a lot of nuances and we want you to invest your money wisely!

So take advantage of our free consultation with a video strategist and get the knowledge that will help you make the best decisions for your explainer video.


Final words

By now, you should see why motion graphics explainer videos are so popular for businesses big and small! Although there are many style options out there for explainer videos, motion graphics have become the industry standard. And there’s no sign of that changing any time soon. When you combine low cost with flexibility and the potential for big results, you just can’t go wrong with this type of content.

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