Startup Video Production

Got the Next Big Thing? Let’s Get The Word Out!

Why Your Startup Needs An Explainer Video

The good news is, with the power of the internet, you can attract customers from every corner of the globe. But while you can develop a new idea until it’s perfect, you still need to get people’s attention. That’s where a startup video comes into play.
A startup demo video works by:

  • Telling the story of your brand
  • Delivering your message with engaging and compelling content
  • Hooking your target audience, stirring their emotions, and framing your company as the solution to a problem they have
  • Compelling viewers to take further action with your company

Examples Of Startup Videos

How Does A Startup Video Persuade Decision Makers?

Today’s viewers have short attention spans. So we make sure we create an emotional hook within the first 10 seconds of a video. There are many ways we may do this. One common and effective method is by using a compelling metaphor. Another is to address the target audience’s pain points.

We keep the video short (usually a minute, sometimes 2), well-paced, and focused. Just one main solution to a customer’s issue and a few supporting features.

Finally, we add a strong call to action at the end to then convert viewer curiosity into traffic.

how startup use video

How Should A Startup Use An Explainer Video

In short, any way you can!

If you’re looking for investors, an explainer video goes a long way in marketing presentations, at trade shows, and online (AngelList, Kickstarter, website homepage, social media etc.).

Think of a startup explainer video like the ultimate elevator pitch. – It’s perfect - a fully produced first experience potential customers can have with your company that can’t be beat outside of you wining and dining them personally!

Why Work With Us?

As long-time experts in the video production business, we’ve been able to watch startups we’ve partnered with grow to great success. We have insight into what works and what doesn’t from a video marketing perspective. Read on to see startup partners we’ve worked with!

How Much Does It Cost To Create An Animated Startup Video?

At Yans Media, our typical rate for an animated startup video usually falls between $4500 and $7500, depending on length, style, complexity, and quality level desired. We are also happy to talk with you about longer, multi-video campaigns.

What Startups Has Yans Media Partnered With?

Since 2008, we’ve had the privilege of working with dozens of startups from around the world. Our partners have included companies small and big – from one person entrepreneurial operations to massive tech startups in Silicon Valley. Here are some of the startups we have partnered with:
  • FairFly
  • 15Five
  • Laclary
  • EduTyping
  • Varpet

What’s Your Production Process?

Typically, our video production process takes 6-8 weeks. This covers:
  • Discovery, where we learn your needs and goals.
  • Story conceptualization
  • Scriptwriting
  • Storyboarding
  • Voice recording and audio mixing
  • Animation
  • Video finalization
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