The good news is, with the power of the internet, you can attract customers from every corner of the globe. But while you can develop a new idea until it’s perfect, you still need to get people’s attention. That’s where a startup video comes into play.
A startup demo video works by:
Today’s viewers have short attention spans. So we make sure we create an emotional hook within the first 10 seconds of a video. There are many ways we may do this. One common and effective method is by using a compelling metaphor. Another is to address the target audience’s pain points.
We keep the video short (usually a minute, sometimes 2), well-paced, and focused. Just one main solution to a customer’s issue and a few supporting features.
Finally, we add a strong call to action at the end to then convert viewer curiosity into traffic.
In short, any way you can!
If you’re looking for investors, an explainer video goes a long way in marketing presentations, at trade shows, and online (AngelList, Kickstarter, website homepage, social media etc.).
Think of a startup explainer video like the ultimate elevator pitch. – It’s perfect - a fully produced first experience potential customers can have with your company that can’t be beat outside of you wining and dining them personally!
As long-time experts in the video production business, we’ve been able to watch startups we’ve partnered with grow to great success. We have insight into what works and what doesn’t from a video marketing perspective. Read on to see startup partners we’ve worked with!