Why Your Startup Needs An Explainer Video
The good news is, with the power of the internet, you can attract customers from every corner of the globe. But while you can develop a new idea until it’s perfect, you still need to get people’s attention. That’s where a startup video comes into play.
A startup demo video works by:
- Telling the story of your brand
- Delivering your message with engaging and compelling content
- Hooking your target audience, stirring their emotions, and framing your company as the solution to a problem they have
- Compelling viewers to take further action with your company
Examples Of Startup Videos
How Does A Startup Video Persuade Decision Makers?
Today’s viewers have short attention spans. So we make sure we create an emotional hook within the first 10 seconds of a video. There are many ways we may do this. One common and effective method is by using a compelling metaphor. Another is to address the target audience’s pain points.
We keep the video short (usually a minute, sometimes 2), well-paced, and focused. Just one main solution to a customer’s issue and a few supporting features.
Finally, we add a strong call to action at the end to then convert viewer curiosity into traffic.
How Should A Startup Use An Explainer Video
In short, any way you can!
If you’re looking for investors, an explainer video goes a long way in marketing presentations, at trade shows, and online (AngelList, Kickstarter, website homepage, social media etc.).
Think of a startup explainer video like the ultimate elevator pitch. – It’s perfect - a fully produced first experience potential customers can have with your company that can’t be beat outside of you wining and dining them personally!
Why Work With Us?
As long-time experts in the video production business, we’ve been able to watch startups we’ve partnered with grow to great success. We have insight into what works and what doesn’t from a video marketing perspective. Read on to see startup partners we’ve worked with!
How Much Does It Cost To Create An Animated Startup Video?
What Startups Has Yans Media Partnered With?
- FairFly
- 15Five
- Laclary
- EduTyping
- Varpet
What’s Your Production Process?
- Discovery, where we learn your needs and goals.
- Story conceptualization
- Scriptwriting
- Storyboarding
- Voice recording and audio mixing
- Animation
- Video finalization
