There’s no shortage of effective motion graphics software available today. However, the ideal choice is depending on your experience and type of content you are producing. Today, we are going to take a deep dive into software used to create motion graphics including some industry favorites and lesser-known programs that cater to more specific projects.
After reading this article you will have a clear idea of the perfect software, designed to fit your needs.
- Adobe After Effects
- Cinema 4D
- Adobe Premiere Pro
- Adobe Animate
- Mocha Pro
- Adobe Photoshop
- Adobe Illustrator
- Autodesk Maya
- Nuke by Foundry
- Houdini from SideFX
- Unreal Engine
- The Blender Project
- ZBrush from Pixologic
- TurbulenceFD from Jawset
- SynthEyes by Andersson Technologies
- 3DCoat from Pilgway
- Adobe Substance Painter
- Adobe Substance Designer
- Apple Motion
- Natron by The Foundry
- Toon Boom Harmony 21
- Fusion 17 by Black Magic Design
- Moho Pro by Lost Marble
We will break down the following attributes for each popular motion graphics software:
- Notable features
- Pros and cons
- Use Cases
- Notable Projects
If you are new to the world of animation, we highly recommend also checking out our article that goes over the basics; How to Become a Great Motion Graphics Designer: A Step-by-Step Guide.
Adobe After Effects
Adobe is a dominant force in the world of motion graphics. After Effects is a critical component of the design platform’s Creative Cloud which features over 20 apps for photography, video, web, UX, and social media design. The cloud-based network creates an ideal environment for agencies and creators working with different mediums.
After Effects is an industry standard motion graphic software that is widely used for animation, video effects, and compositing. While Adobe After Effects has other uses, its primarily utilized to give life to static graphic elements.
After Effects features
Video content producers use After Effects to add components such as text, animations, and special effects to their work. The software is packed with built in effects and because it is widely used in the industry, creators also have an infinite number of downloadable templates they can add to their motion graphics.
After Effects manipulates objects through transformation rather than traditional frame-by-frame animation. Designers have complete control over an object with the ability to move, rotate, scale.
One of our favorite effects built into the software is a distortion called CC lens. The fully customizable effect creates a curved warped look to your images that’s great for logo animations at the beginning or end of a video.
After Effects pros
After Effects is the most essential motion graphics software in existence. Masting AE requires dedication but because it is highly versatile and part of the Adobe ecosystem, we highly recommend getting familiar with the software. Nearly all jobs in animation, filmmaking, and video production require experience in After Effects and other apps in the Adobe Creative Cloud.
The most significant advantage is the seemingly endless features of the software. Adobe has great documentation to help you utilize the software and because of industry-wide adoption, there are tons of tutorials online.
After Effects Cons
While After Effects is an essential motion graphics software packed with features, it is difficult to learn. Mastering AE requires hours of hands-on experience to gain familiarity of the vast number of effects.
While the limitations of the software are few, After Effects wasn’t designed to build 3D graphics. If this is your main objective, there are plenty of other great options on our list.
Use Cases with AE
Intro Scenes – Most animated introduction sequences in movies and TV are created in After Effects.
Animated Line Work – Paint your object onto the screen with animated brush stroke.
Captions – Applying text to video is seamless in After Effects.
Animated Logos – Add life to your company logo.
Transitions – Use layers, masks, and fills to create transition scenes in your animations.
Parent Animation – Allow a layer to follow the motion of a parent layer.
Notable projects done in adobe after effects
After Effects is virtually everywhere you look in the digital world. From text on the bottom third of a TV program, visual effects in music videos, to animated logos on social media, the video editor most likely used After Effects to incorporate the motion graphic.
Some notable films and TV shows that have used After Effects include Star Trek, The Walking Dead, The Force Awakens, and Enders Game. One of the most iconic examples is the introduction theme in one of Netflix’s most popular shows, Stranger Things. The neon red title, overlapping layers, and various opacity levels were developed using Adobe’s highly versatile motion graphics software.
Working within the Adobe Creative Cloud has numerous advantages including easily working in different apps, a seamless workflow, and easily sharing work with team member, however, these features come at a price.
Purchasing an annual After Effects plan individually will cost $20.99/month or you can buy all Adobe Create Cloud apps for $52.99/month. Paying month to month raises the rate to $31.49.
Best online sources to learn Adobe After Effects:
Maxon Cinema 4D is a highly capable and accessible 3D graphic software. The platform is the go-to choice for professional motion graphics designers when working in 3D but is also popular among amateurs. While the interface is easy to learn, the software is extremely powerful and capable of producing incredible 3D animations.
One of the reasons Cinema 4D is so popular is the software’s integration capabilities. Vector art from Illustrator, PDF, and SVG are seamlessly uploaded to your 3D scenes in Cinema 4D. The platform’s interface is widely considered the most intuitive interface in 3D modeling making it an essential piece in a motion graphic designer’s arsenal.
5 Best Vertical Video Editing Apps
Motion Graphics Features
3D modeling has become an essential part of motion graphics design. Cinema 4D gives us full control over 3D objects and how we view them. The Poly Pen allows designers to create, select, move, or delete points, edges, and surfaces freely without having to change tools. Gain further control over organic models with the software’s intuitive sculpting tools. Pull, flatten, cut, and pinch your meshes like digital clay with Cinema 4D’s essential features.
Motion graphics designers are attracted to Cinema 4D because of its incredible animation features. C4D includes built-in character animation tools, keyframing and auto keyframing to animate virtually any object, and character objects to easily build flexible rigs based on presets crafted by top animators. Cinema 4D’s features are endless and because the platform’s interface is so user-friendly, the software is accessible even for beginners.
The most significant benefits of using Cinema 4D is the software’s capabilities and integration across other applications. A smooth streamlined workflow allows designers to easily create art work with other programs and transform them into 3D models with Cinema 4D. If you are looking to make a high-quality 3D graphic in the shortest amount of time possible, C4D is your best bet.
Price. Powerful and intuitive 3D modeling software that is easy to use unfortunately doesn’t come cheap.
Use Cases for Cinema 4D
Visual Effects – C4D’s amazing motion tracking tools makes it a great option for VFX artists.
Advertising – Many agencies use C4D to make their ads pop with product renders, 3D logos, and motion graphics.
Architectural Visualization – The software’s modeling and rendering tools make it a popular choice for architecture firms.
Product Development – Design studios commonly use Cinema to give their clients a previsualization of the product prior to production.
Countless movies have been modeled and rendered in Cinema 4D. A few include The Girl with the Dragon Tattoo, Spider-Man 3, Avengers End Game, and Tron Legacy.
The rise in 3D art through the exchange of NFTs has brought Cinema 4D to new heights. Some of the most popular figures in crypto art use Photoshop and C4D to create their abstract work that is being bought and sold for absurd amounts of money.
As we mentioned, C4D isn’t cheap. Month-to-month plans cost $94 while an annual plan drops the price to $59.91/month. If you use other Maxon products the complete bundle is available for $99.91/month if you choose to be billed annually.
Best online sources to learn Cinema 4D
Adobe Premiere Pro
Adobe Premiere Pro is industry-standard video editing software with powerful capabilities, an accessible interface, and an ever-growing network of state-of-the-art tools. Premiere is another essential part of the Adobe suite. The professional video editing software is used by motion graphics designers to produce high-quality video content. Premiere is the preferred for creators who want a traditional non-linear approach to video editing.
Motion Graphics Features in Premiere Pro
Premiere Pro has many incredible features that cater specifically to motion graphics designers. In the Essential Graphics panel, you will find prebuilt motion graphics templates to help speed up production workflows. Adding text, simple graphics, or preset animations can be achieved in just a few clicks and you have full customization capabilities over size and position on your video.
Building original motion graphics can’t be done in Premiere but the software serves as the backbone for preproduction in Photoshop, Illustrator, or Animate and postproduction edits in After Effects.
Pros of Working with Premiere Pro
Even as a stand-alone product, Premiere Pro is impressive video editing software. Being part of the Adobe Creative Cloud ecosystem of apps is still its most significant advantage. While many motion graphics designers would still likely choose Premiere over Final Cut Pro X, seamless integration across other design apps and sharing capabilities among team members is a huge advantage when working with Premiere.
Cons of Working with Premiere Pro
Compared to other powerful video editing software, the Adobe Creative Cloud is affordable. However, subscription-based models add up over time and will cost a designer thousands of dollars over their career. For the price, we think Premiere Pro is well worth it but there are other editing platforms that are free to use.
Choosing Premiere Pro will also take up a significant amount of your computer’s RAM. Make sure you have at least 8GB to spare before purchasing Premiere.
Premiere Pro is used industry wide for video editing. From agencies producing social media content to major film studios, the graphics motion software is a top choice for creators producing video content. Edits including adding titles, animations, audio, manipulating color and lighting, and adding transitions can easily be accomplished in Adobe’s essential video application. While other Adobe apps are critical in producing motion graphics, Premiere serves as the foundation of the project that hosts the work on other platforms.
There’s a high likelihood that if you see a video online, it was produced in Premiere. Even major motion picture film studios have turned to Adobe to editing their footage. Some high grossing movies that used Premiere include, Deadpool, A Florida Project, and Gone Girl.
Premiere Pro is available in the Adobe Creative Cloud or sold as a stand-alone software. Like all Adobe apps, you have the option of paying $52.99 monthly for the suite or $20.99/month when you purchase an annual plan. Month-to-month fees for Premiere Pro go up to $31.99/month.
Best online sources to learn Adobe Premiere Pro
Animate (formerly Adobe Flash) is industry leading motion graphics software used to design 2D animations and vector graphics. As part of the Creative Cloud, work on Animate can be seamlessly integrated into Adobe’s impressive ecosystem of powerful apps.
Popular Motion Graphics Features in Animate
Unlike After Effects and Premiere, Animate is solely devoted to producing motion graphics. The monition graphics software allows you to design interactive animations, add life to characters and banner ads, create animations from doodles, and produce eLearning content with infographics.
Animate allows you to publish directly from the software to just about any platform you can imagine. While the projects produced in Animate can be integrated into other Adobe apps, you have the option of exporting animations to HTML Canvas, WebGL, Flash/Adobe AIR, and SVG.
Being part of the Creative Cloud is a huge advantage but Animate also functions as a highly useful stand-alone software.
Animate is bound to two dimensional animations, for 3D modeling you would need to use a software like Cinema 4D. In the past, one of the biggest limitations to building animations in Adobe Flash was compatibility across various modern devices, most specifically Apple products. Adobe has changed the motion graphics software to Animate to have a broader appeal and accommodate HTLM5.
Animated Cartoons – Animate gives motion graphic designer’s full customization over vector objects bringing them to life.
White Board Animations – Create flawless white board tutorials and explainer videos in Animate and share directly to your preferred platforms.
YouTube Content – YouTube is filled with content created in Animate because of the software’s low barrier to entry and incredible capabilities.
Frame-by-Frame Animation – Beginners prefer working by frame as opposed to transformation like in After Effects.
Interactive Web Content – Adding GIFs and animations to web can be done seamlessly directly from Adobe Animate.
Many of our favorite cartoons growing up were created in Adobe Flash, since rebranded as Animate. Some of the most successful were “The Adventures of Rocky and Bullwinkle,” “Animaniacs,” and “Aurthur.” Since the renaming in 2016, Adobe Animate continues to be a popular choice for animated cartoonists around the world.
Adobe Animate Pricing
There are multiple ways to purchase Adobe Animate. It is included in the Creative Cloud, which is available for $52.99 per month with an annual subscription or $79.90 on a month-to-month plan. Buying Animate separate from the Adobe suite is also an option. Animate is available for $20.99 per month with an annual commitment or for $31.49 on a month-to-month plan.
Animate can be effectively used as a stand-alone product if you are simply producing animation for web. The ability to share directly to CMS makes Animate functional without other apps in Adobe Suite, however After Effects, Illustrator, Photoshop, and Premiere are all essential to the professional motion graphics workflow.
Mocha Pro by Boris FX is an essential tool for advanced visual effects and invisible cleanup work. The software is commonly used by professional animation designers as a plug-in for Adobe Premiere Pro and After Effects. Mocha handles removing unwanted objects, match moving realistic screen inserts and superior camera stabilization.
Popular Motion Graphics Features in Mocha Pro
Highly skilled motion graphics professionals use Mocha Pro for its advanced features. The software’s planar tracking, rotoscoping, and masking tools help designers optimize the environment in their animations.
Mocha Pro is the undisputed gold standard for motion tracking. Adobe has validated this statement by licensing a basic version of version of the software for After Effects. One of the best aspects of Mocha Pro is that its available as a plug-in, standalone product, and built into Adobe After Effects.
For what Mocha Pro is designed to do, there aren’t many disadvantages to having the software. You won’t hear many complaints from motion graphics designers and the software keeps getting better. The only con is the price point, but if you need a tool for motion tracking, removing or blurring objects, and general visual effects Mocha Pro is worth the investment.
Using Mocha Pro for Motion Graphics
Motion Tracking – Mocha’s powerful tracking capabilities allows motion graphics artists to easily select a track and replace the contents with an image of their choice. This comes in handy when replacing a client’s logo or marketing imagery in an animation.
Clean Up – Your animations can be made absolutely perfect with Mocha. You can even use Photoshop to clean up frames if you are more comfortable working in Adobe and export the frame back into your animation.
3D Camera Solver – Mocha’s camera solve module is used to take 2D planar tracking information and convert it to 3D space. Motion graphics artists can add 3D animations to live action footage.
Object Removal – Mocha is easier and more efficient than After Effects’ content aware fill at removing unwanted objects from a shot.
Notable Projects that Used Mocha Pro for Editing
Mocha Pro isn’t just popular with motion graphics professionals. Hollywood film special effects artists use the motion tracking features for advanced VX. Some major films and TV shows to use the software include, Birdman, Black Swan, Harry Potter, The Hobbit, and Star Wars.
Mocha Pro Pricing
As we mentioned one of the only drawbacks to Motion Pro is the price. However, if you are an Adobe Creative Cloud advocate you have a basic version of the software built in to After Effects already. For advanced special affects you will need the full version, it can be purchased as a standalone product or as a plug-in for Adobe, Avid, OFX, or multiple hosts. As a plug-in the software is available for a one-time fee of $295 or $37 a month. For the standalone product (you also have access to multiple host plug-ins) the price point bumps up to $595 per year or $75 a month.
Photoshop is an essential design tool for content creators working in a variety of different mediums. While photoshop isn’t the software that is bringing animations to life, it is the best way to adjust illustrations, especially if you are working in the Adobe ecosystem. Photoshop has been around longer than images on the internet and continues to be a must learn software for anyone starting their journey in motion graphics.
Motion Graphics Features
While it is possible to create motion graphics in PSD alone with the built in Timeline tool, the software is more commonly used to perform touch ups, remove objects, color fill, and make color adjustments in a single frame.
Pros of Working with Photoshop
The biggest advantage comes when utilizing other Adobe products like After Effects and Premiere. Importing and exporting graphics from PSD is seamless within the Creative Cloud. Because Photoshop is widely adopted in the world of design, even if you aren’t working with Adobe, you won’t experience too much resistant incorporating the software into your workflow.
Cons of Photoshop
Paying for Photoshop for minor adjustments to motion graphics may not be worth the cost. If you aren’t using PSD for any other purposes, there may be free alternatives that can handle minor touch ups. However, there isn’t any other image editing software that is as powerful or offers as much control as Photoshop.
Using Photoshop to Improve Animations
Filters – Turn objects black and white, brighten, darken, saturate by adding a layer over the image. Photoshop offers infinite possibilities when it comes to adjusting how images look.
Color Fill – Add color to components of an object or backgrounds.
Masking – The power of Photoshop is on full display with masking. Using a mask allows you to separate elements that you want to change, while keeping other parts of the frame intact.
Object Removal – Tools like the magic eraser, clone stamp, and spot healing brush use artificial intelligence to remove unwanted pixels and fill the space with imagery to resembling surrounding color patterns.
Photoshop has been used in countless famous production of film and television in a variety of ways. From frame touch-ups to advertisements, Photoshop is involved creating the visuals in some for most movies and TV shows.
The first movie to use Photoshop is the 1989 thriller “The Abyss.” Animators used an early version of the software to render the monster’s tentacles as they came out of the water.
Photoshop is priced similar to other Adobe products in the Creative Cloud. For the entire bundle of Adobe design apps, you can pay only $52.99 per month or $599.88 annually. If you are looking for just Photoshop there are two options, the software with 20GB of storage is available for $9.99 per month or you can purchase with 1TB for $19.99.
The Best online sources to learn Adobe Photoshop
Illustrator is similar to Photoshop in relation to the motion graphics workflow. While you aren’t animating in the software, it’s still an essential part of the workflow. Illustrator is used to create vector images and is the go-to program for making logos and icons.
Many motion graphics designers who work closely with brands for their marketing build out designs in Illustrator and import the graphics into After Effects to add animation. The software gives creators total control over shapes, color, effects, and typography making it an industry-standard program for design.
How Motion Graphics Artists Use Illustrator
Creating vector graphics in Illustrator is one of the easiest ways for motion graphics designers to build animated logos, icons, and web content. Adobe’s software allows easy integration into After Effects to add animations to vector images.
Advantages of Working with Illustrator
The Illustrator-After Effects workflow is common practice in motion graphics industry. Illustrator gives you complete control constructing shapes and After Effects brings vector images to life. Working within the Adobe Creative Cloud is always advantageous but because the combination is so widely used, the process has been refined to fit the needs of the professional motion graphics artist.
Disadvantages of Illustrator
The biggest complaint we hear from graphics designers is the amount of space Illustrator takes up on the computer. If you are using an old processor, Illustrator will cripple your CPU’s performance.
Another disadvantage is the steep learning curve. Illustrator takes time to master but creating high-quality vector images isn’t an easy task regardless of the software you choose.
Using Illustrator to Create Motion Graphics
Animated Logos – Brands need logos that stand out. Illustrator allows you to build custom logos and import to After Effects or the motion graphics software of your choice to animate the design.
Unique Web Content – Illustrator is responsible for a huge portion of the designs you see online. The software gives you full customization to make stunning ads, social media posts, and other essential content for web.
Animated Icons – Icons are one of the best ways to keep users engaged and focused on a webpage. Vector icons can be designed in Illustrator seamlessly exported to create on hover animations.
Pricing for Adobe Illustrator
Illustrator is available in the Creative Cloud or as a stand-alone product. By itself, Illustrator isn’t a reasonable purchase if you are looking to create motion graphics, you will need at least one other component to turn your vectors into animations.
If you prefer motion graphics software outside of Adobe, Illustrator is available for $20.99 per month (with a yearly commitment) or for a once per year price of $239.99. The vector graphic software can also be purchased on a month-to-month basis for $31.49.
Best online sources to learn Adobe Illustrator
Maya is an advanced 3D computer graphic application used to develop video games, 3D graphics, animations, TV, and other complex visual effects. The software can build heavy models perfect for realistic 3D character and environment development, making it very popular in the video game industry.
Maya is an incredibly powerful graphic design software commonly used for 3D modeling, animation, rigging characters, and 3D rendering and shading.
Pros for Choosing Maya
The industry standard software is known as one of the best tools for creating animations. Maya’s free-form approach to 3D modeling, motion capture handling, and Paint Effects make it a popular choice for the film industry.
Cons for Choosing Maya
Maya is commonly described as a powerful tool that makes hard and complex tasks easy. The software has a steep learning curve and requires dedication to become proficient.
The price of Maya is also concerning. Before paying over $1K for a license, you are going to want to be sure you it’s the right program for your motion graphics needs.
How Maya is Used in Motion Graphics Development
MASH Procedural Effect – Graphics designers use the MASH tool to create versatile motion design animations with procedural node networks.
3D Type – Type logos and title sequences with Maya’s 3D type.
Adobe Live Link – Maya is commonly used in conjunction with After Effects for motion graphics. The Adobe live link allows designers to make changes in Maya and see how the results will look in real time.
Notable Projects Done with Maya
Most of the top animation studios use Maya to create some of the most recognizable animated characters ever made. Maya’s animation resume is second to none with Oscar-winners Frozen, Spider-Man: Into the Spider-Verse.
Pricing for the Motion Graphics Software Maya
Autodesk Maya is a professional level 3D computer animation, modeling, simulation, and rendering software. Powerful capabilities come at a high price. Maya is available for a one-time annual payment of $1,700 or $215 per month.
Thankfully there is an option to try Autodesk Maya free for 30 days.
Nuke by Foundry
If you’ve ever watched a big budget Hollywood movie with incredible special effects, you’re already familiar with the powerful compositing tool, Nuke. Visual effects artists rely heavily on Nuke in post-production editing to include high-quality ultra-real sequence specific effects.
Motion Graphics Features Built into Nuke
Nuke and After Effects are commonly compared to one another because they are both compositing software, however, Nuke caters to advanced visual effects artists. While Nuke is capable of producing motion graphics, After Effects is a more comprehensive choice.
Pros of Using Nuke in Motion Graphics Production
Even though Nuke’s node-based digital composting software isn’t designed for motion graphics, it can be used in conjunction with programs like AE and C4D to create incredible imagery. You would use Nuke for elaborate visual effects or adding minute details to animations. Nuke can take motion graphics to the next level but isn’t optimal for designing animations on its own.
Cons for Using Nuke in Motion Graphics Production
The biggest disadvantage to using Nuke for motion graphics is the price. Nuke is very expensive and far out of the reason for most motion graphics designers to have around to include additional effects to their projects.
Nuke’s workflow is also a problem. Most designers use Photoshop and Illustrator to create text, shapes, and objects, then import them into a compositing software for animation. Importing and exporting layers gets messy with Nuke, using AE is a much more seamless process when working with vector graphics or raster-based designs.
How Nuke is Used in the Industry
Nuke is primarily used as the final compositing tool for advanced visual effects.
CG Effects – 2D and 3D compositing visual effects and sequencing.
Completing Repetitive Animations – Nuke uses machine learning to complete animations that would normally take hours to complete.
Notable Films Edited with Nuke
Nuke had a huge role in compositing the special effects in Game of Thrones. Thomas Schelesny, VFX Supervisor or Image Engine is quoted saying “when you’re close up on Daenerys flying on Drogon’s back and there are particles flying by and whisps of cloud whipping past her, that’s all done on Nuke.”
Check out the full video from Foundry here.
How Much Does Nuke Cost?
As we mentioned, Nuke is extremely expensive. The complete version costs about $9000 but there are watered down versions that are less expensive and you can buy features that are used in Nuke starting at $569.
If you are a graphic design student, you can use Nuke for free or at a huge discount. Apply for free licensing at Foundry.
Houdini from SideFX
Houdini is a 3D procedural software used for modeling, rigging, animation, VFX, look development, lighting, and rendering.
Motion Graphics Features
The software thrives at producing simulations and fluid motions such as clouds, smoke, fire, fluids, and cloth.
Advantages of Choosing Houdini
Houdini’s procedural tools are great for making realistic effects with fluid motions. If you are looking for a node-based to handle 3D animations, Houdini is a solid choice.
Disadvantages of Using Houdini
The learning curve for Houdini is extremely high. Houdini is procedural software meaning it uses code and algorithms to create visual effects, this is why is so effective at creating complex, life-like sequences. That being said, Houdini is hard to master and takes commitment to incorporate it into your design workflow.
How Houdini is Used by Motion Graphics Designers
Procedural Constructs – With Houdini’s node-based workflow, motion graphics designers can generate points, lines, surfaces, and volumes and connect them to make incredible motions.
Motion FX – Houdini’s procedural tools allow designers to construct motion graphics that would be impossible to develop by hand. Once Houdini’s workflow is mastered, creating complex motions is simple.
Notable Projects Created with Houdini
Houdini is commonly used in open world video game production to save time generating content like roads, fences, vegetation, villages, etc. Some of the most well-known games that used Houdini include Ghost Recon Wildlands, Mafia 2, Farcry, and Killzone.
How Much Does Houdini Cost?
Buying Houdini depends on what you are going to use it for. Houdini is free for non-commercial project but if you are looking to use the software for work you will need a license. The pricing is complex and based on the application, visit Houdini for more information on pricing and find the right plan for your needs.
Best online sources to learn Houdini
Video games have had a massive impact on motion graphics software. One of the most advanced real-time 3D-creation tools for building photoreal visuals and immersive experiences is Unreal Engine. The software was developed in 1998 by Epic Games and first showcased in the company’s first person shooter video game Unreal.
Real Time Motion Graphics Features in Unreal Engine
Unreal Engine was originally developed to produce first person shooter video games but over the years the developers have added features to accommodate commercial motion graphics designers. Real time rending allows editors to instantly make changes and adjustments to 3D objects. Unreal Engine isn’t a comprehensive solution for creating motion graphics, but the software is a great tool to enhance animations.
Pros for Working in Unreal Engine
Many motion graphics designers use Unreal Engine in their workflow after their animation is developed in After Effects. The advantage to using Unreal Engine is the real time sequencer.
Camera angles, adjusting focus, adding props, or triggering events can done in post-production editing.
The best part about Unreal Engine is its free to use.
Cons for Working in Unreal Engine
Unreal Engine isn’t a comprehensive tool for motion graphics, especially when working with simple designs. While it works well with Adobe products you’ll be able to build out animations from start to finish.
While Unreal Engine is free to use, it is extremely difficult to learn. Adding the software to your workflow take a huge investment of time and patients.
Use Cases in Motion Graphics Design
CG Content – Unreal engine is an excellent solution for producing computer generated trailers and commercials.
Advanced 3D Logo Production – Many agencies use Unreal engine to create complex logo visuals. The control over the camera angles in the real time sequencer allows for theatrical logo video perfect for video intros.
Notable Projects that Used Unreal Engine
Many video game designers use the node-base software to create complex environments. Unreal Engine has become so advanced its evolved to expand its scope to film and TV, most notably in Disney’s Mandalorian. The software was used to eliminate the need for a green screen, seamlessly inserting actors into the CG environments.
Unreal Engine Pricing
Unreal Engine is free to use but they do require a license. If the production exceed $1 million dollars in revenue Unreal Engine is entitled to a 5% royalty.
The Blender Project
Blender is free, open-source 3D modeling and rendering software. The versatile platform is best known for its advanced sculpting tools, production-ready visual effects, high-quality animations, rigging, and 2D/3D modeling.
Motion Graphics Features in Blender
Blender is commonly used for character animation. Still characters are brought to life with Blender’s key framing and walk cycle tools.
Advantages Working in Blender
In addition to being free to use and open-source software, Blender has tons of great tools for motion graphics. The software is an excellent choice for high quality rigging, skinning, fluid simulation, and particle simulation.
Blender is the perfect option for motion graphics artists working on a budget.
Disadvantages Working with Blender
Blender has so many tools that it can be overwhelming. Working in the Blender UI for the first time takes getting used to. The menus are extensive but are fully customizable.
How Blender is Used in Motion Graphics
Rigging – Transform a model into a posable character seamlessly with Blender’s rigging tools.
Motion Paths – Blender’s Motion Path tool allows designers to visualize the motion of points as paths over a series of frames.
Notable Projects that Used Blender
While Blender doesn’t have the Hollywood film resume of Nuke or Maya, the free software has been used in a number of commercials and short films. Italian car company Fiat used blender in 2009 for a Brazilian TV commercial. Blender was also used in the popular short animated films Next Gen, Spring, and Cosmos Laundromat.
Is Blender Free to Use?
Yes! Blender is 100% free to use. Blender’s mission is to “bring the best 3D technology as tools in the hands of artists, for all platforms, everywhere in the world, free and open source forever.”
ZBrush from Pixologic
ZBrush is an all-in-one digital sculpting tool. The software uses a proprietary “pixol” tool that stores lighting, color, material, orientation, and depth information for each object’s points. ZBrush is a great introductory software to build a foundation if you are just getting into 3D modeling.
Motion Graphics Features in ZBrush
While ZBrush has been used solely for sculpting and painting, Pixologic now includes an animation timeline in the flagship software. ZBrush allows motion graphics artists to create moving turntables, animate poses, save camera positions, and sync animations to music.
Pros of ZBrush
The most significant advantage to using ZBrush is that it’s free for non-commercial applications. Instead of spending thousands for advanced sculpting Maya or C4D, you can build a foundation of knowledge using ZBrush. Because the software is so much easier to use, it makes for the perfect starter software if you are looking to add 3D modeling to your design toolbelt.
Cons of ZBrush
Advanced motion graphics artists usually have problems with ZBrush’s perspective view if they are used to other professional modeling software. The camera system does take getting used to but for a free program, there’s not much to complain about.
ZBrush isn’t a solution for a final product, but the software is commonly used in a design workflow to sculpt 3D models.
How ZBrush is Used in Motion Graphics
Digital Sculptures – Character modeling is what ZBrush is known for. Creating highly detailed faces in 3D is surprisingly easy thanks to the built-in “pixol” technology.
Organic Modeling – The modeling tools in ZBrush are also great for making realistic objects.
ZBrush Used in Notable Projects
ZBrush is commonly used to produce models and imported into game engines. Some of the most famous gaming studios use ZBrush such as ILM, Weta Digital, Epic Games, and Electronic Arts. Some notable games that use the software include “Gears of War,” “God of War,” and “Assassins Creed.”
ZBrush is free for armatures, but you will need to pay for commercial use. A one-time single user perpetual license is $895, a month subscription costs $39.95, and a 6-month subscription cost $179.95.
TurbulenceFD from Jawset
Creating fluid motions is common in motion graphics. TurbulenceFD is an excellent tool for adding fire, smoke, vapor, dust, clouds, and other realistic effects to animations. The software is available as a plug-in for Cinema 4D and LightWave 3D
Motion Graphics Features in TurbulenceFD
TurbulenceFD isn’t a comprehensive motion graphics tool, but it is useful for adding complex gaseous fluid effects. Creating these effects by hand is nearly impossible without using software. TurbulenceFD’s simulation pipeline implements a voxel-based solver with incompressible Navier Strokes equations. In other words, the software uses complicated math and programming to simulate realistic, fluid-like effects in 3D.
Advantages of Using TurbulenceFD
Including TurbulenceFD along with software like Cinema 4D can elevate animations and save tons of time. The software is incredibly intuitive and a great addition to your workflow if you are looking for fluid effects.
Disadvantages of Using TurbulenceFD
While TurbulenceFD is amazing at what it does, the software is limited. Purchasing is only reasonable if you are creating fluid 3D animations at scale.
How TurbulenceFD is Used in Motion Graphics
Adding Effects to Logos – Add fire, smoke, vapor to logos and marketing materials to keep users engaged with business content.
Creating Realistic Fluid Effects – Incorporating life-like fluid effects can dramatically improve animations.
TurbulanceFD is available for $495 as a single use license. If you are interested in the software you can try it for free from Jawset.
Cavalry is 2D animation software that is commonly used as a free alternative to After Effects. The software is relatively new but has already created a ton of excitement in the motion graphics design community.
Motion Graphics Features in Cavalry
Similar to After Effects, Cavalry was built specifically to handle all types of tasks associated with motion graphics. The powerful application is packed with tools to create real time designs for character animation, advertising, mobile, data visualization, UI, and game development.
Cavalry Vs. After Effects
Cavalry was designed to rival the industry standard motion graphics software After Effects. The animators that created Cavalry set out to “make 2D animation smarter, easier, and faster to produce.”
Critics of After Effects say the robustness of the software can make the app feel too rigid, or drift away from the more dynamic workflows. Cavalry is still in beta (probably why it’s available for free) but the developers promise it will one day be able to do everything AE can but simplify the process.
The advantages of Cavalry, in relation to AE, are that it automates actions and handles multiple elements at once to increase the overall speed of production. Cavalry offers innovative solutions in areas where AE has remained stagnant. Actions are automated using external data or procedural 2D generation, creating a more optimal work environment.
Disadvantages of Cavalry
Advocates including the developers of the new software are undoubtedly excited for an alternative to motion graphics; however, the software is still under development and doesn’t have all the capabilities of After Effects currently.
The new motion graphics software may be the future of motion graphics design, but it isn’t able to replace AE just yet.
Notable Projects Designed with Cavalry
Cavalry is only a few years old and hasn’t been used in any movies, TV shows, or major ad campaigns.
How Much Does Cavalry Cost?
Cavalry offers a free and paid version. The premium version of the software costs €16 per month or €192 per year and comes with Forge Dynamics, Google Sheets import, and Lottie export capabilities.
SynthEyes by Andersson Technologies
SynthEyes is an application used for camera object, geometry, planar tracking, stabilization, and motion capture. Since 2003, SynthEyes has helped VFX artists create high quality projects with its incredible amount of useful tools. The tracking software is commonly used in conjunction with a green screen but is also useful in optimizing animation shots.
Motion Graphics Features in SynthEyes
Motion graphics artists use SynthEyes to optimize shots with 3D camera tracking. The software is packed with tons of useful features that create a better overall viewing experience. SynthEyes offers complete control over the tracking process in difficult shots.
Advantages of Working with SynthEyes
The number of features in SynthEyes is truly remarkable. For the price, you are getting an extremely powerful tracking app that exports to over 25 different 2D and 3D programs.
Disadvantages of SynthEyes
While the capabilities of SynthEyes is undeniable, the number of features can be overwhelming. The learning curve is also steep but that is expected in all tracking software. To get the most out of SynthEyes, expect to invest time to learn the extent of the powerful tools included in the application.
How SynthEyes is Used in Motion Graphics
Inserting Animated Objects – Seamlessly add characters or objects to a 3D environment.
Removing Objects – Remove unwanted objects from shots.
Virtual Reality – Create stunning 360-degree virtual reality scenes.
Notable Projects That Used SynthEyes
The tracking software is widely used in the professional fields of film, television, music videos, commercial advertising, and video games. SynthEyes was famously used in post-production for the Academy Award winning film “The Green Book” and the popular Netflix series “Stranger Things.”
SnythEyes is available to purchase for $499 or with monthly payments of $29.95. The software is sold as traditional standalone software.
3DCoat from Pilgway
Sculpting 3D objects is an essential part of the design process for many motion graphics designers. 3DCoat is a sculpting tool designed to create free-form organic and hard surfaced 3D models from a block of digital clay. The software is used to create highly detailed characters and objects from scratch.
Motion Graphics Features in 3DCoat
3DCoat is used specifically for 3D sculpting. Animaters who work with complex objects can use 3DCoat’s extensive selection of brushes, painting approaches, and smart materials through a realtime physically based render viewport with HDLR.
Pros of Working with 3DCoat
3DCoat has all the tools needed to sculpt and texture incredible designs. The software is widely accepted by the industry and universities around the world. 3DCoat also offers great tutorials and informative articles through their website to help users take advantage of the powerful capabilities built into the software.
The most significant advantage is the number of brushes to choose from. Sculpting is much easier when you have a highly advanced smart tools to alter surfaces. For how complex the application is, it’s surprisingly easy to master.
Cons of Working with 3DCoat
The disadvantages of 3DCoat are minimal, but all software has flaws. 3DCoat takes up a lot of memory and isn’t as forgiving when working with heavier models.
How 3DCoat is Used in Motion Graphics
Sculpting – 3DCoat allows motion graphics designer to mold intricate faces, characters, and object form a block of digital clay using an expansive number of intuitive tools.
Texturing – 3d model texturing is simplified with 3DCoat. The software includes advanced tools like smart materials, PRB materials, paint UV mapped mesh, and vertex painting.
3DCoat Showcased in Notable Projects
The incredibly powerful tools included in 3DCoat are on display in many popular video games. Bethesda, the makers of the Fallout series and Elder Scrolls games utilize 3DCoat in their workflows.
3DCoat is available for the one-time purchase price of €379 for unlimited use. You will receive 12 months of free updates, after this time has expired, you will have to pay €45 for another year of the latest version of the software.
Adobe Substance Painter
Substance Painter is a popular 3D texturing app from Adobe. The software uses advanced brushes and smart materials to allow motion graphics designers to paint in 3D. Substance Painter is widely used in the movie and game production as well as product design, fashion, and architecture.
Motion Graphics Features in Substance Painter
Substance Painter is a powerful tool many motion graphics designers include in their workflow. The software is used to add color and texture to 3D models. The smart tools allow designers to work on surfaces adapting to any shape.
Pros for Choosing Substance Painter
Any software from Adobe is going to be reliable and will work well within and outside the Creative Cloud. Substance Painter is Adobe’s solution to painting and texturing in 3D and part of the reputable design company’s Substance 3D Collection.
Cons for Choosing Substance Painter
While Substance Painter is made by Adobe and can be easily included in a Photoshop, Illustrator, After Effects workflow, the software isn’t included in the Creative Cloud. In addition, Substance Painter and other 3D modeling products are more expensive than the essential design components available from Adobe.
How Substance Painter is Used in Motion Graphics
Smart Materials and Smart Masks – Add realistic details to any surface taking animations to the next level.
Advanced material creation – Recreate real-life material appearances such as subsurface scattering, sheen, anisotropy, or clear coat. Substance painter’s material creation tools are incredibly useful in designing product mockups and architectural designs.
Notable Projects That Used Substance Painter
Substance Painter is very popular in the world of Japanese animation. Ghibli/anime design studios in Japan accept the software as one of the main components in their workflow. The application in anime demonstrates the versatility and range that Substance Painter gives artists.
How much does Adobe Substance Painter?
Substance Paint is part of the Substance 3D Collection which also includes Substance 3D Stager, Substance 3D Sampler, and Substance 3D Designer. The collection is available for $39.99 per month or for the annual price of $439.88.
There isn’t an option to buy Substance Painter as a standalone product but there is a less expensive alternative than purchasing the full Substance 3D Collection. For 19.99 per month or $219.88 annually, you can buy Substance 3D Texturing, which includes 3D Painter, Designer, and Sampler.
As we mentioned, Substance products aren’t included in Adobe’s Creative Cloud.
Adobe Substance Designer
Adobe’s Substance Designer is a node-based non-destructive app for creating brushes, filters, and materials from scratch. The system of graphs and nodes allows designers to unlock the full Substance ecosystem.
Substance Designer is an essential part of Adobe’s Substance 3D Collection. Without the software, all other 3D design apps in the collection aren’t functional.
Adobe has a great video explaining Substance Designer’s role in the Substance 3D workflow.
Motion Graphics Features in Substance Designer
Designer allows motion graphics artists to create complex materials, patterns, image filters, environment lights, and 3D models. The software’s nodes and graphs each represent a step in the design process. Nodes are connected, merged, and split together to build an incredibly complex systems with infinite outputs.
Advantages of Choosing Substance Designer
If you want to create 3D designs in Adobe, Substance Designer is the most complete, comprehensive software available. One of the common complaints about AE is the inability to create 3D models. Adobe’s solution to texturing has become widely adopted in the design industry.
Disadvantages of Substance Designer
Substance Designer is a powerful design software that simplifies the texturing process. However, if you are new to motion graphics this isn’t the place to start. While the software makes manipulating material a seamless process, experience in design is required.
Purchasing Substance Designer is a bit on the high end relative to other Adobe products.
How Substance Designer is Used in Motion Graphics
Video game production – Many of the most popular video games on the market use the texturing and material creation tools from Substance Designer. Check out a show reel here.
Visual Art – The Substance 3D Collection is a top choice among digital arts fueling the NFT boom.
Notable Projects that Use Substance Designer
The rise in popularity of digital art created by blockchain technology has given digital artists an avenue to showcase their art. Javier Perez is a popular designer and lead material artists at PlayStation. Check out his work using Adobe Substance Designer.
Substance Design isn’t part of the Creative Cloud but can be purchased in the Substance 3D Collection for $39.99 a month ($439.88 annually) or in the Substance 3D Texturing package for $19.99 per month ($219.88 annually).
Motion is a 2D and 3D motion graphics software tool made by Apple. Designers use the app to create cinematic 2D, 3D, and 360 ° titles, fluid transitions, and realistic effects in real time.
Motion Graphics Features Built in Motion
Apple’s motion graphic software is a solution to handle complex animations too advanced for Final Cut Pro. The behavior-driven application is commonly used as an alternative to After Effects for designers who prefer working in the Apple ecosystem of video editing software.
Pros of Apple’s Motion
Motion is very inexpensive and highly capable motion graphics software. The app is perfect to get started in motion graphics or for adding quick animations, titles, and visual effects to videos.
Cons of Motion
There’s no debate that Apple products work well but you have to buy into the ecosystem, which is a huge disadvantage to designers who aren’t running on Mac.
Another area for concern is working in 3D. While motion allows you to work in 3D space with lighting, virtual cameras, and imported files, you can’t export 3D objects.
How is Motion Used in Motion Graphics
Object tracker – Motion uses highly advanced machine learning to track faces and objects in scenes. The Match Move tool allows you to mirror movement and add emitters, replicators, text, and shapes to produce life-like actions.
2D and 3D titles – Animated text is simplified in Motion. The software uses intuitive animated text tools with drag-and-drop functionality.
TV Spots Using Apple’s Motion
Motion and Final Cut X aren’t the go-to choice for Hollywood films but are regularly used to produce television commercials. Visual artists use Motion for titles, bottom third text, and simple animations in TV spots.
What's the price for Apple Motion?
Motion is incredibly cheap. For only $50 you can purchase and download the software in the Apple App Store. Motion can be used with video editing software outside of the Apple ecosystem but works best with Final Cut Pro, which costs $299.99.
Natron by The Foundry
Natron is open-source compositing software used for VFX and motion graphics. The free application is designed to handle 2D and 2.5D objects. Natron is a great alternative to Nuke and After Effects, while it isn’t as powerful it still suffices as full-on compositing software.
Motion Graphics Features Built in Natron
Natron has powerful keying, roto/rotopaint, and 2D tracking tools needed to make high-quality motion graphics and visual effects. The flexible GUI interface utilizes an intuitive multi-platform node-based engine.
Advantages of Using Natron
Not only is Natron free, but its open-source technology which means it is constantly improving. Natron was first uploaded to GitHub in 2014 and has continued to evolve into an intuitive commercial-quality compositing solution. There is a strong community behind the application dedicated to creating a free and transparent solution to motion graphics and visual effects production.
The developers at Natron take pride in offering the same interface across macOS, Linux, and Windows. If you are familiar with Nuke, the application is extremely easy to pick up and start using, the developers even use the same commands and the industry-standard, much more expensive, compositing software.
Disadvantages of Using Natron
While Natron is similar to Nuke, it it isn’t nearly as powerful. The application may get to the same standard but as of now it isn’t a replacement, rather a solid alternative to Nuke.
How is Natron Used in Motion Graphics
Animated Logos – Motion graphics designers can bring logos to life with Natron’s simple node-based solution to keyframing.
Animate with the Curve Editor – Creating simple animations is seamless with Natron’s curve editor tool.
How much does Natron cost?
100% free. Download on the website or GitHub.
Toon Boom Harmony 21
Harmony 21 is an all-in-one animation tool that can handle motion graphics from drawing to final production. The software is used to create 2D animated TV series, feature films, and independent video games.
Motion Graphics Features in Harmony 21
Paperless and cut-out animators commonly use Harmony 21 because of the software’s comprehensive approach to simple animations. The application features an incredible brush engine to add color and texture to surfaces. Harmony 21 is also capable of more complex animations, with the ability to integrate 3D and incorporate intricate depth and material to objects.
Advantages to Working with Harmony 21
Harmony 21 is an incredible application for motion graphics especially when creating simple animations. The software is easy to use and has the tools to complete projects from beginning to end.
There are very few all-in-one solutions in the motion graphics industry. Harmony 21 is the perfect app if you want to simplify your workflow but still produce high quality motion graphics.
Disadvantages to Working with Harmony 21
Harmony 21 is an impressive motion graphics software especially considering it is a comprehensive solution. Where Harmony 21 falls short is in advanced features such as 3D modeling, texturing, and incorporating highly detailed material.
Paperless Animation – Harmony 21 is one of the easiest to use motion graphics software available. Paperless and cut out animations are effortlessly carried out with the application’s rigging tools.
2D/3D Integration – While Harmony can’t produce the advanced 3D effects, designers can integrate 2D and 3D objects.
Notable Projects that Have Used Harmony 21
Harmony 21 is an industry leading animation software used by some of the top studios in the world. Cartoons such as “The SpongeBob Movie: Sponge Out of Water,” “My Little Pony: The Movie,” and “The Simpsons” use Harmony 21 for production.
Harmony 21 is available in 3 tiers, Essentials, Advanced, and Premium. The pricing for each is below:
- Essentials - $25.50 per month ($209.00 annually)
- Advanced - $64.50 per month ($500.00 annually)
- Premium - $117.50 per month ($954.00 annually)
Fusion 18 by Black Magic Design
Fusion is an incredibly advanced compositing software used to produce countless blockbuster movies and television shows. The software’s powerful node-based interface gives graphic designers the freedom to create sophisticated effects quickly and easily with a range of intuitive tools.
Motion Graphics Features in Fusion
Many of the most successful design studios choose Fusion as the compositing software. For over 30 years the application has helped push the motion graphics industry forward by continuing to innovate to possibilities of design. Fusion includes tools to produce stunning broadcast graphics, 3D titles, and incredible visual effects.
Pros for Choosing Fusion
Fusion truly shines in 3D compositing. Many motion graphics artists that choose Fusion over After Effects make their decision because of software’s 3D capabilities. Fusion is also node-based, as opposed to timeline, which could be considered another reason to choose the application over AE.
Cons for Choosing Fusion
While Fusion is a highly popular software, its less comprehensive than other motion graphics software on the market. Fusion focuses more on compositing than motion graphics and visual effects.
How is Fusion Used in Motion Graphics
Compositing – Fusion is an excellent solution if you are looking for node based compositing software.
3D Animation – Fusion has the tools to create incredible 3D objects, text, and characters. The software is second to none when it comes to 3D animation
Movie Studios Using Fusion
Fusion 18 has a Hollywood resume that’s tough to beat. Nearly every major movie studio making big budget films and TV shows use Fusion in their workflow. Notable projects include “THOR,” “The Martian,” and “Alice Through the Looking Glass.”
Fusion 18 Pricing
Fusion is very reasonably priced considering the powerful tools included in the software and adoption at the highest levels of the industry. The application is available for a one-time fee of $295.
Synfig is open-source 2D animation software available for macOS, Windows, and Linux. The basic animation application is great for low budget, small scale projects or to develop a design foundation.
Motion Graphics Features in Synfig
While Synfig is a basic solution to produce simple animations, the software has a number of essential motion graphics features. The main concept of Synfig is called “tweening,” which allows designers to define an object’s positions at particular points of time and create in-between frames autonomously.
Advantages of Working with Synfig
Synfig has an easy-to-use UI perfect for beginning to work with animation. While the software isn’t commonly used for commercial purposes, it can produce high-quality, smooth animations.
Disadvantages of Working with Synfig
The software is basic and doesn’t have the features needed to produce professional quality motion graphics.
How is Synfig Used in to Produce Motion Graphics
Basic Animation – Synfig is great for simple 2D animations and learning how to use motion graphics software
Vector Tweening – The application allows designers to manipulate vectors by setting key positions automatically calculating in-between frames.
How much does Synfig cost?
Synfig is open-source and free to use.
Moho Pro by Lost Marble
Moho is a 2D animation software featuring powerful tools to help motion graphics designers draw and rig. What started out as a hobby animation project, turned into a professional motion graphics software. Moho is now accepted in the industry and recognized for being used in OSCAR nominated animation films.
Motion Graphics Features in Moho
Moho features incredibly powerful 2D rigging system perfect for creating skeletons for humans, animals, or other objects. The software is designed to create characters and use intuitive technology to replicate life-like movements.
Motions in Moho are smooth and realistic thanks to the unique vector system. Moho contains a variety of tools that accommodate a broad range of animation styles.
Pros for Using Moho
Character animation is fully optimized with Moho’s dynamic set of tools. The software comes with a ton of features that help designers automate the animation process.
Moho’s advanced rigging tools is perfect for creating reusable characters. TV shows, web series, agencies, and game animators choose Moho because they can develop 2D rigs and use them over and over.
Cons for Using Moho
Moho is an incredible software used countless motion graphics designers. One of the only limitations is the app provides limited support for game engines.
How is Moho Used to Create Motion Graphics
2D Rigging – Moho is one of the best options on the market for building reusable 2D characters.
Smart Bones– Smart bones gives designers complete control over character movement and is extremely easy to set up.
Notable Projects That Use Moho
Moho is the go-to choice for YouTube animated series producers. Some of the most popular web series characters are bulit with Moho’s advanced rigging system including “Jay’s Life,” “Barry Tales,” “Puffin Rock,” and “Lil Ron Ron.”
Moho Pro Pricing
Moho Pro is available for a one-time fee of $399.99. Your software isn’t updatable, so you will need to purchase new versions in the future.
Our Verdict – The Best Motion Graphics Software
At Yans Media, we’ve spent decades working with motion graphics software in a professional environment. Through our experience in animation, we’ve embraced all the applications in the Adobe suite with Cinema 4D integration. Adobe offers compatibility across all operating systems, cloud-storage, and versatility. After Effects, Premiere Pro, Photoshop, and Illustrator complete the workflow for our professional graphics artists. The only aspect that the Adobe suite doesn’t full accommodate is 3D graphics, which is why we recommend Cinema 4D integration from MAXON.
Our agency primarily concentrates on animation. For more advanced visual effects in film and video games, we recommend Houdini or Nuke. After Effect can handle simple VFX but isn’t suited for realistic simulations.
Creating motion graphics is extremely difficult and takes years of experience to master. Hiring a professional designer for your marketing needs is much more reasonable strategy than learning the multiple complex software programs required for a motion graphics workflow. Yans Media is a professional agency with decades of combined experience producing animations for clients in various industries, agencies, PR firms, and social media marketers. Contact us today for a free design consultation.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.
For dynamic content, add a rich text field to any collection
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
text element using
the "When inside of" nested selector system.