Every kid loves cartoons. But gone are the days that cartoons are only for children. Not only does the medium work for all ages, it can also be used for much more than simple entertainment. Cartoon explainer videos are a fantastic and underrated marketing tool that any business can use to their advantage. Read on to learn how.
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Countless businesses have built their success on simple cartoon animated explainer videos. I’m starting my list with the Tourbuds business explainer video. It’s a fully custom animated video that not only explains but excites the viewer to experience a new and more comfortable way of guided travel.
Watching this video, we realize that an explainer video is not just a dry explanation of a product or service, but is first and foremost a marketing solution that helps to build sustainable and prospective relationships with your audience.
2. How Does Animation Work?
How about a cartoon explainer video about how cartoon animations are created? This video provides a detailed explanation of cartoon animation, explaining all the differences between traditional animation, 2D, 3D, and stop motion.
As you can see, with modern technology there are no limits for animation. It can handle any task and explain just about anything that would be hard to understand without a visual complement. You can find plenty of information out there that explains cartoon animation, but I find this video to be the best. The cool guy from the video not only explains but also shows the magic behind animation, so if you ever want a clear way to explain to someone what cartoon animation is, just show them this video.
3. Race For Vision
Cartoon explainers can help us create a comprehensive understanding of any product, service, technology, cause – basically anything that’s hard to explain with words alone.
In this video, the producers used a cartoon explainer to spread the word about the Race for Vision L’Occitane Foundation that supports and funds the fight against avoidable blindness. This 40 second animated explainer video is a great example of how we can create a better understanding in little time, keeping our message engaging, informative, and entertaining.
4. TED Countdown // What is Net Zero?
As you’re probably aware, TED is a platform that delivers online lectures and helps to spread educational information across the world. But what I like about TED from a marketing standpoint is that when it comes to explaining complex ideas, they often create cartoon animation to make the information accessible and understandable for people who don’t have any professional knowledge of a topic. Like this video that explains Net-Zero.
If you follow all the other animated explainer videos from TED, you’ll notice that these guys are professionals at simplifying complex ideas in a way that’s easy to understand even for a kid. That’s the magic behind the animation. So if you’re having trouble explaining something to your target audience, try to visualize your words in animated forms and see how that changes the comprehension of the message.
I wanted to include in my list all the different cartoon explainer video styles to show that the possibilities of animated marketing videos are limitless.
In this instance, I’ve picked this MailChimp video as an example of a B2B explainer video. If you take a look at the rest of the videos from MailChimp, you’ll see how successfully this company uses animation to demonstrate the effectiveness of their platform. The result is 11 million active users around the world. If you’ve got a B2B business, the Mailchimp marketing videos are a tool that you can learn much from. For further inspiration, take a look at this blog of the Top 10 B2B Explainer Videos where you’ll surely find tips you can benefit from.
Next on my list is an animated software explainer video. Cartoon explainers can work well if you want to demonstrate and explain software since it easily blends the actual with the abstract.
I’ve chosen the “Meet Asana” video as it’s one of the best for showing this. If you’re already familiar with Asana then you know that they are one of the best task management apps, not only because of the functionality of their platform but also for their design. In fact, design plays a huge role for users who choose Asana. Knowing that is such a strong sales point, the producers not only show the flexibility of the platform but also emphasize the incredible UI.
Types of Animation Styles and techniques
7. Curated Restaurants Now on Airbnb
Cartoon explainers are popular for introducing many varieties of apps and software platforms. That’s why the next video I’ve chosen for you is an app introduction video. This is a short explainer video created to launch the new Airbnb restaurant reservation system.
With 2D visualization, the producers created a simple and short introduction for the new function of the app, delivering a new message to a built-in audience. Want to see more cartoon introduction videos? Check out my Top 10 App Introduction Videos blog.
Understanding blockchain technologies without an explainer video could be a real pain. I don’t even try to talk about explaining blockchain half the time. For many blockchain businesses though, explainer videos are a crucial part of their marketing campaign. Whether you’re planning to explain your solutions directly to your potential audience or want to demonstrate your blockchain business to your investors, you need content that will help you simplify the idea and make it look professional. In both of these, cartoon explainer videos work exceptionally well.
You guessed it – the next on my list is a blockchain business explainer video. You’ve probably already seen many examples across the internet, but I wanted to share with you guys one of my favorites for Liquidstar. This video shows how simple and understandable blockchain businesses can become with a cartoon explainer video.
This Zocdoc video is one of the best cartoon explainer videos, sharing a funny little story about how you can book an appointment with a doctor. The video is only 30 seconds long, but 30 seconds can be a golden spot for explainers if done right. If you can formulate your message successfully in half a minute, then you’re on the way to success.
10. Med Mart App
Cartoon animations can be different styles. You can use 2D animation, 3D animation, stop motion or traditional animation, and you can even mix them together. There are many options, but what matters the most for any of these styles is the quality. Since 3D requires higher animation expertise and more time to create, it’s important to choose the right team that can meet those requirements.
If you’re looking for 3D cartoon animated explainer video ideas, then the Med Mart App video is a perfect example. Smooth animation, sharp timing, fitting design, and smart copy can win you a lucky ticket for your business. And this video proves it.
As you can see, cartoons can be wonderful for kids and global businesses alike! There are certain things that a cartoon explainer video can do that other video options can’t, especially when you’re on a budget. From showing exotic locations to details from the inside of a product, cartoon explainer videos can be a great way to share your marketing message. If you’ve got a product or service that could potentially work well in this format, contact us today for a free consultation.
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