A brand launch video allows marketers to formulate a comprehensive overview of a new brand, efficiently describing the novel product or service. Video is the only form of media that offers enough time to fully explain the new company’s vision, fit in the market, and value proposition while keeping viewers entertained.
In this post, we cover different ways to present brand - revealed ideas by breaking down how each company utilizes video to successfully introduce a new product to the world. After reading our post and watching the examples, you will be able to create a strategy to roll out your new brand with a video as the centerpiece of your marketing materials.
1. The Watch Standard
Understanding your target market is crucial in producing a new brand launch video. The Watch Standard, a luxury time-piece resale platform, does this perfectly by choosing sleek animation, upscale imagery, and business professional language in the video above.
Another key takeaway from the video is how the designer could incorporate the company name, logo, and brand messaging in two separate parts of the video, once just before halfway and again at the end. They understand that many viewers won’t make it to the end and get their branding out just after the initial hook, a great technique to think about when outlining your script.
Launch videos don’t necessarily have to be limited to new brands. The Mailchimp video above is a great example.
Every digital marketer has already heard of Mailchimp, but many may not know they offer a complete array of CRM services beyond email. The video makes the correlation by describing a broadcast company that sells merchandise by stating, “you don’t have to start calling your business a radio show/merchandise vendor; names don’t have to be that literal.” Then they connect the concept to their services, “we do way more than mail.”
Mailchimp uses this clever concept to communicate company growth and create interest across their target market while instilling strong branding.
Tezos is an open-source blockchain platform that offers peer-to-peer transactions and smart contracts. The brand launch video above utilizes cubes or ‘blocks’ to communicate what makes Tezos different from the thousands of other blockchains available in 2022.
Using the shapes to present brand reveal ideas is a brilliant choice that perfectly fits the blockchain technology subject manner.
Tezos’ marketing targets startups and software engineers looking to deploy projects on a flexible platform. The content above is complex enough to explain the company’s value but will keep the attention of less technically savvy executives.
Health care is a highly competitive industry that demands simple, reassuring messaging that makes future patients feel comfortable. MedExpress navigates the sector in their brand launch video by focusing on the hands of health practitioners and patients.
By keeping the animation simple, MedExpress can communicate its dedication to attentive urgent care facilities with the combination of in-person and telehealth solutions. In addition, utilizing hands allows the company to launch its brand into a challenging space by presenting a clear, comforting message.
LunarCrush is a decentralized information platform that filters crypto news and repackages it into digestible pieces. The futuristic video depicting a flying vehicle navigating a busy city only to find a new way ‘to the moon’ perfectly represents the brand.
Utilizing a story can help build urgency in the brand’s launch video. LunarCrush produced a well-done piece of content with overt and subverted visuals that appeal to their target audience using a VO that reminds us of a science fiction origin story.
The premier real estate company, Corcoran, delivers a lively, colorful, and engaging launch video capturing the essence of the most wealthy part of New York state. They are appealing to millionaires in NYC looking to move or purchase a second home out of the city.
Corcran keeps the messaging short and sweet but still presents the advantages of a glamorous lifestyle away from the city in the East End. Video is the best way to deliver a message visually. Corcran nails the medium by incorporating open spaces and luxurious outdoor activities that are difficult if you live in a high rise.
Technology gives everyday people access to opportunities that were once guarded. Walliance offers nearly anyone the chance to invest in portions of real estate projects worldwide.
The video is upbeat, clear, and resembles a classic 60 - second TV spot while effectively introducing brand reveal ideas.
Appealing to the masses can be difficult, especially for a technology company. Walliance uses their new brand launch video to highlight the opportunity rather than get technical about how the app actually works.
TruVide is a meal service company that caters specifically to senior care communities and acute care facilities. While countless meal prep services are available, not many target a specific niche.
The best brand launch videos successfully identify where the company stands out in the market. TruVide utilizes the animation to set their video within the locations they serve, differentiating the brand from other meal services in the highly competitive industry.
9. Morgan Stanley
Millennials and Generation Z are slowly taking over the demographics and quickly driving public opinion. As the younger generations grow up, they need financial services. Morgan Stanley sees this as an opportunity to roll out a new product that appeals to more socially conscious investors.
The new tool offers transparency into investments and allows users to avoid industries they deem as harmful. Morgan Stanley’s brand reveal ideas that communicate that the company is willing to adjust to the times and appeal to young investors.
Telehealth has massive potential as remote communication technology rapidly improves and face-to-face interactions are more challenging.
However, most companies have one major problem….
The concept of telehealth is so new that most people don’t know exactly how it works or how they would utilize a service. 2nd.MD uses a brand launch video to present:
A problem: The spread of medical misinformation.
A solution: A way to connect them with a professional, book a consultation, a platform to communicate, and a detailed summary, all with the 2nd.MD app.
The combination of a concise script and visuals introduces viewers to the benefits of telehealth while also introducing the brand.
Final Words -
A brand launch is a challenging but essential step in your marketing journey. Every innovative idea needs an effective campaign; a new brand launch video is the perfect centerpiece of content to present your company to your target audience.
If you are launching a new company or product and have trouble producing a launch video, contact our animation team today for a free consultation.
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