First impressions are important, and that’s no different with business.
That’s why a company introduction video is essential.
The good news is, there many different ways to succeed. We’ve compiled a list of our 10 favorites to help inspire your own ideas.
What is a company introduction video?
A company introduction video is a short presentation that shows a business's mission, products, and values.
Its goal is to engage and inform viewers about the brand and offerings.
The list of best company introduction videos
1. Dot shop
There used to be a time when there were only a few domain extensions available to purchase on the internet. Now, there are scores of different extensions. One of them is .shop, a perfect domain name for businesses (especially businesses that sell goods).
This video was created to give an example of the kinds of business that can benefit from choosing .shop over another domain name.
Read the full case study
2. 108 Years of Herman Miller
Competition between big companies today is intense. Even the big brand names sometimes struggle to stay in the race.
Telling your company story is one of the marketing solutions that can help remind your legacy customers about your brand, or educate and introduce it to new adopters.
The producers of this video did a wonderful job creating a company introduction video. We’re taken on a journey as they talk about the 108 glorious years of their company while showing their experience and passion for designing furniture.
To honor those 108 years they timed this video at exactly 108 seconds. And with its minimalistic color palette, dynamic pace, awesome animation, and a rich story this video went wild across the internet and is included in multiple top lists of animation.
3. Living A Richer Life
If you want to attract and keep the attention of a viewer with your video, it often helps to develop new ideas to help you convey your message.
Airbnb is one of those companies that’s always ready to amaze the video marketing world with innovative solutions. By watching their videos you can always find a couple of new ideas on how to create a compelling video that will help you engage with your customers and build a positive image.
This video shows another creative approach; interviewing actual users of their platform.
They had Airbnb users introduce the company, speak about it, and gain viewer trust. What’s more trustworthy and engaging than the opinions of the people already experiencing it?
If you have loyal customers, you may find you can interview them to create your own interesting and engaging company intro video.
4. The Story of GANT
To celebrate 70 years of Gant, the company came up with this elegant introduction video that starts with the story of founder Bernard Gantmacher.
The producers of the video didn’t use any voice over; the story is crafted in a way that there’s no need for it. With the use of gentle sound design and vibrant, engaging visuals, the viewer perceives it as a short film rather than a marketing video.
Since it’s seen as entertainment, the viewer is more relaxed and can learn with heightened interest where his favorite shirts come from.
This video gives us another good example of how we can use animation to revive the past to tell a company story.
5. 75 Years of BIC
Bic is famous for its pens, lighters, and razors, and remembering the items that made this business famous is another excellent idea of how you can build a company introduction video – by showing your best and most recognizable products.
Bic chose animation, so the actual products are shown as animated graphics.
Since the video is not actually about the products, but about the company, showing animated versions of them worked well to stay close to the story and the message they had crafted.
This company introduction video is yet one more example of how you can use animation to showcase your products to introduce the story of your company.
6. Adidas – Adolf Dassler History
The story of Adolf Dassler is the story of Adidas – a company that has revolutionized sport shoes and the way people wear them.
Using a stop-motion animation style, they’ve created this poetic company introduction video. With careful attention to every small detail, the producers restored the original environment where Adi Dassler worked and created the legendary Adidas prototypes.
The objective of this company intro video is to engage the viewer and make them feel a part of the story and brand. And that goal is achieved, as you can’t help but watch the full 3 minute animated video breathlessly from start to finish.
Stop-frame animation may possibly inspire you to create great work, but before you get too excited you should know that this is one of the most expensive styles there is, so the video production expenses on this will exponentially inflate your budget.
31 Types of Animation Styles With Examples
7. Coffeecompany: The Coffee Story
To create this 3-minute company introduction video, the producers built a custom 17 meter long table with all of the models and objects placed along on the top.
They tried to replicate the entire process Coffeecompany beans pass through from farms to cups.
Combining earth tone colors with natural wood, they evoke the feeling and atmosphere of coffee drinking. Using this, they trigger your own desire of wanting it.
This is how you can use a company introduction video to both introduce the company and make the viewer crave your product.
8. Progress Naturally
Different characters guide us to take a look at how Gas Network Ireland has changed the future of energy.
Clear, affordable, and efficient – that’s how the company introduces itself. So, to stay aligned with that concept, they created their video using a paper style animation.
It’s an organic material and creates a perception of clean, natural energy. Using high-quality animation, this video leaves no doubt to the casual eye that the scenes aren’t built out of real paper material (it’s actually all done with software).
This video shows us how we can use animation to create a positive perception of a company.
9. HubSpot Culture
Humor is one of those things that can always garner more likes and higher engagement with the viewer.
But you must be very careful, as you don’t want to use too much humor, use the wrong style of humor, or overdo it.
The HubSpot Culture introduction video is a great example of how we can create a company introduction video using wittiness.
Another interesting technique they have used is that they didn’t rent a filming space or hire actors. Instead, they show their own office space with their own staff (who played their roles perfectly). This is how you can create an affordable, yet interesting and engaging company introduction video.
10. Dollar Shave Club
The “My Dollar Shave Club” video is one of the most discussed marketing videos in the past decade.
It appeared in most of the top ad charts since it first launched and by now has nearly 27 million views on YouTube. The buzz this video made impacted sales immediately, and still does to this day.
This video worked not only for its creative spirit but also for the direct, clear, and simple promise it makes.
If you too can come up with a company intro idea that perfectly matches the identity of your brand, then chances are your company and product can achieve sales success too.
Platform: Creattie is renowned as one of the top platforms for Lottie animations.
Why It Stands Out:
- Conciseness: The video packs its unique selling points into a concise 45-second duration, ensuring viewers get the full message without any needless prolongation.
- Pacing: The tempo of the video is upbeat and engaging, making sure the viewer's attention doesn't waver.
- Visual Appeal: Vibrant and captivating imagery not only provides a visual treat but also resonates perfectly with its intended audience - designers. This ensures the video speaks directly to its core demographic.
The success of this introduction video lies in its ability to capture and convey the essence of Creattie's offering swiftly, engagingly, and beautifully.
12. Dropbox - What's Dropbox
Platform: Dropbox, today a household name, was once an unknown entity in the cloud storage industry.
Why It Stands Out:
- Dropbox was not very well-known when it was released. However, this video helped to make the brand popular even before the product was launched.
- Addressing a Pain Point: While numerous cloud solutions existed, bulk file synchronization was a prevailing issue. Dropbox presented a revolutionary solution to this problem, making its offering both unique and highly sought after.
- The video effectively explained how Dropbox is different from its competitors and why it is a valuable solution.
The video "What is Dropbox?" shows the importance and effectiveness of a well-made introduction video. It demonstrates how such a video can not only introduce a product but also attract a large number of users.
13. Airbnb - Breaking Down Walls
Honestly, I've always been a huge fan of Airbnb for their robust branding and meticulous attention to design in every minute detail. After listening to Brian Chesky, Airbnb's CEO, on a podcast hosted by Steven Bartlett, I gained insight into the origins of this philosophy.
This video exemplifies that ethos brilliantly.
With its impeccable and distinctive design, moving narrative, and precision in every detail, it flawlessly conveys Airbnb's philosophy. It stands as one of my favorite brand and company introduction videos of all time.
14. Slack - So Yeah We Tried Slack...
What Does a Company Introduction Video Include?
A company introduction video serves as a visual handshake, introducing viewers to the essence of your business. While there's no one-size-fits-all template, the content you choose should resonate with your audience and reflect your brand's personality. Depending on your goals, consider the following elements for your video:
Logo and Branding: To connect with your brand, use the company's logo and relevant branding visuals to create immediate recognition. This can be at the beginning, the end, or both.
Company Overview: Provide a brief background about the company – when it was founded, its mission, vision, and values. Strong stories always stick in people's minds, and it's easier to convey your values through a story. If you don’t already have a story, create one.
Products or Services: Highlight how your products or services differ from others and the philosophy you follow.
Team Introduction: Showcase key team members or departments. This not only adds a personal touch but also humanizes your brand and company. Portraying happy employees suggests a healthy work environment, which often implies good quality.
Testimonials: Use clips from satisfied customers or clients talking about their positive experiences with the company. Authentic testimonials speak more convincingly than any commercial promise.
Behind-the-Scenes: Show glimpses of the company's workplace, manufacturing process, or other relevant behind-the-scenes footage to further humanize the company.
Company Achievements: Highlight any awards, recognitions, or milestones achieved.
Unique Selling Points (USP): Emphasize what sets your company apart from its competitors.
Call to Action (CTA) or Moto: This can be an invitation to visit the website, contact the company, follow on social media, or any other desired action. Alternatively, a motto can emphasize and summarize what your company stands for.
Contact Information: Display the company’s phone number, email, website, and social media handles. Never underestimate this point; interested viewers should know how or where they can learn more.
Engaging Visuals and Graphics: Use animations, infographics, and compelling imagery to retain viewer engagement.
Narration and Music: Opt for a voiceover to narrate the video's content, complemented by background music that aligns with the company's tone and message.
Company Culture: Showcase events, activities, or initiatives that offer insight into the company's culture and values.
End with a Strong Conclusion: Summarize the main points of the video and re-emphasize the company’s value proposition.
Your video is an opportunity to make a lasting impression, so choose elements that best represent your company and engage your target audience.
How to start a video introduction
With today's fleeting attention spans, it's crucial to immediately intrigue viewers. To ensure continued engagement, your company introduction video must stand out. Eschew generic templates in favor of a distinctive narrative that embodies your brand's spirit.
Drawing inspiration from groundbreaking campaigns, such as Apple's "1984" or "Think Different," can guide you in crafting a truly memorable introduction.
After all, being different is what makes you unforgettable.
How Long Should a Company Intro Video Be?
The ideal length for a company introduction video largely depends on the event, platform, and the specific audience you're trying to engage. Here are some considerations to help determine the perfect duration:
- Objective of the Video: Start by understanding the primary goal of your video. Is it to generate interest, provide a deep dive into your products, or build trust? Your objective will help dictate the depth of content and, subsequently, the length.
- Platform-Specific Norms:
- Social Media: Videos on platforms like Instagram or TikTok are generally shorter, often ranging between 15-60 seconds.
- Website Landing Page: For a homepage or product page, keeping your video between 45-120 seconds can be effective. This offers a balance between engagement and detailed information.
- YouTube or Vimeo: These platforms can accommodate longer videos, especially if they're educational or offer a behind-the-scenes look. Here, 2-5 minutes can work, but always prioritize content quality over length.
- Audience Engagement Level:
- Cold Audience: If you're reaching out to potential customers who might not know your brand or products, it's wise to keep videos concise. Aim for 45-75 seconds to pique interest without overwhelming.
- Warm or Engaged Audience: For viewers already familiar with your brand or those interested in a deeper understanding, longer videos can be more effective. They might appreciate a 2-5 minute video that offers richer content and details.
- Content Density: If you have a lot of crucial information to convey, it's better to prioritize clarity over brevity. However, always ensure the video remains engaging.
- Attention Span of Viewers: With the influx of digital content, the average viewer's attention span has decreased over the years. It's essential to grab attention within the first few seconds, regardless of the video's overall length.
- Feedback and Analytics: After releasing your video, monitor viewer engagement metrics. If many viewers drop off after a specific point, consider adjusting the video's length or content for better retention in future iterations.
In conclusion, while there are general guidelines based on platforms and audience types, the best approach is to tailor your video length according to your unique company needs and objectives. Test, measure, and iterate until you find the sweet spot that resonates with your audience.
There are a lot of different ways you can launch your company, brand, or product, but in the digital age, a big part of that must include a company introduction video. As you’ve seen, there are multiple ways to do even that. We’ve created hundreds of intro videos in the past decade, and we’re always happy to share what we’ve learned so that you can get the best ROI possible on a video of your own. Contact us any time for a free consultation!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.
For dynamic content, add a rich text field to any collection
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
text element using
the "When inside of" nested selector system.