Brand Video Production

Make an emotional connection with people

A branded content video is designed more to “get the word out” than to sell. The idea is to make an emotional connection with your target audience. Picture the iconic ad campaigns for brands like Nike or Apple – corporations that excel in the field. Branded content videos are short, engaging, and work as a first impression for your company. Think of it like a first date – branded content videos should grab attention, be compelling, and leave them wanting more!  

Examples Of Branded Videos  

What Is The Role Of A Brand Video?

A branded content video should raise awareness of your company and tell a brand story. Unlike an explainer or sales video, brand videos focus less on features and benefits. The goal is to establish an authentic connection and stir the emotions of your target audience.

It’s often the first step of a sales funnel, provoking curiosity to investigate deeper – perhaps leading to an explainer video. A well made branded video can do more for your company’s profile than any other form of marketing.

Varpet by Yans Media

How Does Video Content Branding To Work For Marketing?

Video makes up 80% of online consumption. Most web apps are programmed to favor video content, and branded video is specifically created to take advantage of this.

In fact, much of what goes into what makes branded content video successful has been tailored from social media analysis. A good marketing strategy will include utilizing the video on a landing page as well as sharing and promoting it on social media.

What Are Some Aspects Of Successful Branded Video?

There are many different ways to create a branded content video, but the most successful videos share the same traits:
  • A compelling story
  • Short length (usually a minute, never more than two)
  • Ties positive emotion to your brand
  • Grabs attention
  • Long audience engagement (viewers watch most or all of the video)
  • Gives an authentic voice to your company

FAQ

How Much Does A Branded Video Cost And Why?

At Yans Media, our typical rate for a branded content video usually falls between $4000 and $6500, depending on length, style, complexity, and quality level desired. We are also happy to talk with you about longer, multi-video campaigns.

How Long Does It Take To Create A Branded Video?

Typically, our video production process takes 6-8 weeks. This covers:
  • Discovery, where we learn your goals
  • Story conceptualization
  • Scriptwriting
  • Storyboarding
  • Voice recording and audio mixing
  • Animation
  • Video finalization

What Style Do You Use To Create A Branded Video?

At Yans Media, we specialize in animated video. This includes motion graphics, 2D, 3D, and creating stylized videos from existing footage.
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