You’ve got a hot new app that’s almost ready to launch. You know for a fact it’s going to disrupt the industry.
You’ve got to get people excited, and the best way to do that is with video.
There are a lot of ways you could swing and miss when making an app demo video, but there are also plenty of ways to make it successful.
Read on to see our breakdown of the 10 best app demo videos, along with why they work.
For detailed best practices on app demo videos, please refer to our dedicated FAQ section.
Created by Yans Media
F2X is the first social fitness app where you can find new and popular workout programs and follow your favorite channels and contributors. You can even create your own workout program and share it across the platform.
The atmosphere of the video crackles with energy and speaks directly to the kind of target audience that lives an active lifestyle.
The smooth transition from live-action to animation is a great decision; it keeps the audience’s attention focused on your message.
In the F2X example, we see perfect execution of this tactic. The production team can then demonstrate all features, functionality, and the user interface using animation.
Then, in the live-action segments, they show the actual experience you can get from using this app.
Zocdoc is an online medical care appointment booking service.
Using this simple app you can find nearby doctors, check the doctor reviews left by their actual patients, and even fill out all your paperwork before your visit.
I would actually nominate this demo video as the best in not just one, but multiple categories. First, it’s a perfect example of a 30-second demo video. Generally with demo videos, the shorter your video is, the better your chances are to earn higher engagement.
Second, positivity is a great way to get your viewer to focus on the benefits they can receive and experience.
In this video, both the script and visuals contribute to that vibe.
Lastly, the script is the strongest part of this video.
Here we see a creative approach with the whole story structured like a poem. In combination with well-crafted visuals, it results in a fun story on how to book an appointment with a doctor.
3. Amazon Key In- Car Delivery: Convenience Delivered
Amazon expands its service and provides wider delivery options.
Now, using a digital key by the Amazon app, you can get your packages delivered right into your home and car. Using this app, you can even lock and unlock your door or give permanent access to your friends and family.
The producers of this video found a great way to demonstrate this new app by showing the traditional Amazon delivery and then jumping into the new alternative delivery option. Showing how handy and helpful this new delivery system can be in different situations helps you to visualize yourself in these scenarios.
Here we don’t see a traditional problem plus solution app demo video; instead we see a problem solving approach that is entirely positive and creates a buzz to download the app.
Rivet is a reading app for kids with more than 3500 books in their collection.
If your children are struggling with reading, you can download the Rivet app to your phone or tablet and help them improve.
Kind and warm: I know these two characteristics would sound strange for describing any other app demo video, but in this case it’s the best two attributes I can think of.
When we want to demonstrate something helpful for kids that will also improve and develop their reading abilities, these 2 characteristics work extremely well. In this video, it was executed by using loveable animal characters and a fitting voiceover.
This video is a solid example of how simple, clear, and understandable a demo video must be.
5. Hello, Travel Superpowers
This app gets you all the same tools of TripAdvisor directly on your phone or tablet. You can get the lowest hotel prices, the latest traveler reviews, discover top places to eat, and find new exotic experiences to enjoy.
Traveling is something that creates some of the best memories and associations. With this video, the producers knew that all they needed was to tap into this to emotionally trigger people to recall their favorite travel memories.
From the first moment of this video, you slide into the role of the traveler and discover how you can organize your whole trip using the app. Watching this 96 second explainer video, any viewer will understand all the benefits they can gain from using TripAdvisor.
The developers of this app know that the best way to encourage someone to learn a language is to find new and enjoyable ways of doing it.
Univoice is a language learning app that helps to improve your linguistic knowledge from listening to music. Simply select the language you want to learn, choose the music genre you love, and sing along with the artist while following the translation in your native language.
This is a wonderful example of an app demo video.
Just by watching it once, the viewer is clearly informed about every aspect they need to know about the product.
The whole message can fit into 45 seconds, is demonstrated with people from different walks of life, and spotlights the wonderful experience that you can be a part of when learning with this app.
30 Second Explainer Video – Pros & Cons
7. Google My Business App
If you want your business to appear on Google searches so you can find new customers easier, make sure you use the Google My Business app.
It allows you to manage your business by sharing your information, respond to your customers’ reviews, follow the latest updates, discover how people find your business, and much more.
When you watch any of the marketing videos from Google, you always see a simple, understandable, and clear message.
Here we see that same approach.
This 68 second video demonstrates all the main features and benefits. The visuals are crafted so well that you can understand everything even if you don’t speak a word of English.
If you want to learn how to combine live-action, animation, and screencast styles in one great demo video, this is the video to learn from.
Know Which Explainer Video Style Will Work Best For Your Brand.
Slapstick is an augmented reality app that allows you to add animated stickers to your videos.
This app has been created for active social media content creators and provides a wide range of animated stickers.
When the producers of a video are high-level professionals and know what and how to say and what and how to show, be prepared to see something exciting.
This video breaks all the stereotypes and traditions of showing and sharing information. Instead, it takes the viewer through the fun and enjoyable sticker editing process demonstrating the results you can get by using this app.
As most of the users of this app are young and digitally active people, the dynamic of this video perfectly fits the needs of that audience.
9. Speakon Chat
Speak On Chat is a messaging app. With Speak On Chat, you can chat with people who don’t speak your language. Just type the message in your language and it will automatically be translated to the other.
The strongest aspect of this video is its visuals.
By designing different animal characters that represent various languages,yan /blo the makers of this video found a creative way to make this app demo video memorable.
The viewer gets a clear understanding of how they can use this app and the benefits they’ll receive.
10. Meet Monetha’s dealmaking app
Monetha is a mobile purchasing app based on blockchain technology.
The entire video was built in an organic manner to describe two main ideas behind this app.
First – how you can use this app for online purchasing. Second – explaining how it works.
Since this app is based on blockchain technologies, it was important to explain this part too. Not many people yet know how blockchain technology works; you can’t ignore the importance of explaining it.
This app demo video begins with the story about the traditional methods of making deals and then seamlessly transitions the viewers to modern approaches that offer more convenient and safe ways of purchasing based on blockchain.
11. Google photos - Free up space
This app demo taps into a familiar struggle we've all faced at least once. Remarkably, the video doesn't push a sale on you. That's where Google excels — crafting straightforward solutions that seamlessly integrate into our daily lives.
As for the video itself, it's straightforward yet brilliant. It cultivates a sense of dissatisfaction, captivating you, leaving you eager to discover the solution. And, as expected, it delivers — all your expectations are met with just a single click. Genius.
When planning a trip, where do you dream of going first? Naturally, to places where friends await to show you around, offering that insider's perspective — from hidden tourist gems to the best local eats. That's precisely what TourBuds pledges to deliver.
Imagine a travel companion app that promises genuine experiences with local guides right in the heart of Italy.
And this video?
It captures that promise perfectly in under a minute. What we especially adore is the promise of an authentic local journey, allowing you to mingle with ancient history as if you're part of the story — and let's not forget the romance that often accompanies travel. It’s an invitation to an unforgettable adventure.
13. Say Hej to IKEA Place
Ever glanced around your place and noticed a chair or table that just doesn’t mesh with your décor? We’ve all been there, standing in a store, pondering, "Will this piece actually look good at home?"
Enter IKEA's innovative app – the solution we didn't know we needed, showcased through a superb app demo.
This video really resonates with me because it taps into that universal wish – wouldn’t it be amazing to have a magic wand?
With the app's augmented reality feature, it’s like having one! It lets you virtually place furniture items right into your space to see if they fit your style, then vanish them with a simple click if they don't.
14. KAYAK : Personal chef
Ever wonder what sets amazing brands apart from the mediocre ones? It’s their knack for explaining complex ideas in simple terms.
Take this app demo video, for instance.
It’s not just about showcasing features; it’s about promising a life made easier – it's about solving problems you didn’t even know you had. Let's be real: the thrill of snagging a deal, even on something we might not need, gives us all a bit of a buzz. It’s that euphoric feeling of outsmarting the "system."
And let’s chat about that clever call to action – "Search one and done." No pushy sales pitch, no explicit "download now" directive. Instead, it’s a subtle, memorable phrase that encapsulates the whole solution and effortlessly links it to KAYAK in just four little words. It’s smart, it’s catchy, and it sticks with you.
15. Headspace: Relaxing Wind Down Body Scan
Headspace is really good at making animated videos that are easy to understand and fun to watch. If you're trying to make an animated video and you don't have a lot of money to spend, you can learn a lot from what Headspace does.
Their videos have a bit of humor, interesting characters, and a style that you won't forget. They promise to make you feel good about their brand.
It was hard to choose just one Headspace video because they are all great. But we chose this one because it's special. It takes you into the world of Headspace. You can see how the app works just by watching the video. You don't even need to download the app to understand what it's like.
What is an app demo video?
An app demo video is a short and engaging video that presents the features, functionality, and benefits of an application. It uses visuals and storytelling to show how the app is used and its impact.
What makes a great app demo video?
Before we dive into the top app demo videos, let's consider what makes an app demo video effective.
Simplicity in Value Proposition: Keep it simple. In a short video, aim to highlight one or two key benefits of your app so that they're easily remembered.
Focus on Your Audience: Your app might have broad appeal, but your video should target a specific group. Address their needs and how your app can solve their problems.
Optimized for Mobile Viewing: Many will watch your video on mobile devices, so format it accordingly. Think about using a vertical format (9x16 ratio) to cater to mobile users.
High-Quality Production: The quality of your video reflects the quality of your app. Use top-notch visuals, professional voiceovers, and suitable music and sound effects to convey professionalism and build trust.
Highlight Benefits Over Features: While features are important, benefits connect with the viewer on a personal level. Focus on what users will gain from using your app, not just what it does.
Effective Call-to-Action: End with a clear call-to-action. Encourage viewers to download the app, sign up, or engage in another way that furthers their journey with your product.
To make your app demo video more effective, include these elements. It will make it visually appealing and connect with your target audience, leading to increased engagement.
Whers I should post my app demo video?
You can share your app demo video on various platforms for maximum reach. Here are some key places to post your video:
- Your Website: Embed the video on your homepage or product page where it’s easily accessible.
- App Store & Google Play: Include the video in your app’s listing to give potential users a quick preview.
- Startup Launch Platforms: Sites like Product Hunt can be great for reaching early adopters.
- Social Media: Tailor the video for different social media platforms where your target audience hangs out.
Remember, it's better to be selective and consistent. Posting everywhere can be confusing and dilute your brand’s message. Choose platforms wisely to maintain a clear and strong brand identity.
How long should app demo video be?
A good app demo video should be short and sweet! Aim for 30 to 60 seconds. This is usually enough to grab attention and show off your app’s main features. But if your users are fans who enjoy content from you, you can extend it to 2 minutes. Just make sure every second adds value!
When it comes to creating an app demo video that works, there are many directions you can go to make it successful. But there are certain characteristics that the good videos all have in common, especially when it comes to crafting the right marketing message. Contact our marketing experts for a free consultation and see how we can help plan yours!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.
For dynamic content, add a rich text field to any collection
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
text element using
the "When inside of" nested selector system.