Successful brands utilize YouTube as an opportunity to introduce their products or services to a wide audience. Every YouTube homepage has space for an introduction video. Companies use the YouTube homepage intro space as an overview for the brand, to rollout a new product, or deliver a mission statement.
In this post, we will dissect how prominent brands take advantage of their YouTube channel intro video. After reading, you will be able to draw inspiration and apply the concepts to your own marketing campaign.
1. The Watch Standard
The Watch Standard is an online marketplace specifically catered to timepiece enthusiasts. Buyers and seller can utilize the platform to exchange high end watches.
Presenting a professional, trustworthy image is one of the main goals in The Watch Standard’s YouTube homepage introduction video. Buyers and sellers need a reliable marketplace to trade watches. The motion graphics designers achieved this with clean animations, soothing background music, and sincere voice over tone.
Watch enthusiasts need to be confident they are dealing with a transparent and knowledgeable 3rd party dealer. The Watch Standard’s YouTube channel is a great place to instill trust and give a basic overview of the business model.
2. Google Maps
Google utilizes YouTube to communicate the benefits of its many technology products. The Google Maps page uses a YouTube homepage video to walk visitors through a detailed explanation of how Maps collects data, saves search history, and offering individualized recommendations.
The YouTube homepage intro video provides current and potential Google Maps users with critical information regarding data collection, one of the most controversial topics in tech. When a YouTube viewer comes across the Google Maps page, the video auto plays hitting on the hot button issue.
Google takes the opportunity to create a visual representation of how data can benefit users and make the case that is private. The video shows viewers the benefits using a combination of animated characters blended with Maps’ interface. Viewers can see the relatable situation of choosing a restaurant and how Maps includes search history, additional recommendations, and real-time traffic to help the characters arrive at the destination.
3. Microsoft Windows 11
Microsoft chooses to go with a visually stunning YouTube homepage intro to present a new product, Windows 11.
The producers use merge the real world with the new operating system to demonstrate new ways Microsoft is creating to keep people connected. With the help of breathtaking CGI work, the focus character is transported into the interface to enjoy gaming, art, and a dance class, all while she’s closely connected with her customized dashboard.
Bringing the features to life helps sell the new operating system and serves as an excellent introduction to Microsoft’s YouTube homepage.
Zocdoc utilizes a traditional TV-style advertisement to demonstrate a problem and offer its product as a solution. The character suffers a back injury and then can’t find a doctor. This is where Zocdoc comes in, he can compare rates and book appointments right from the app.
Google and Microsoft use motion graphics to integrate the UI into the character’s scenes, Zocdoc takes a different approach. We simply see the character pull out his phone, check reviews, choose a doctor, and book an appointment in just a couple seconds demonstrating how easy and useful the app can be.
The YouTube homepage introduction video is short, to the point, but highly effective. After just 30 seconds, viewers know exactly how Zocdoc can help them book a doctor’s appointment.
The eCommerce CMS Shopify takes advantage of its YouTube homepage intro video by giving an overview of the company’s core services and introducing some new features. A 90-second explainer video allows Shopify to go beyond the basic idea of the platform and dive into lesser-known advantages of choosing the CMS
Shopify does an incredible job of creating a video for their target market. Entrepreneurs use the platform to sell products. The video shows how easy it is for business owners to run their online store by themselves. Then it goes a step further by introducing new features like loans, retail POS, and an improved checkout experience.
The YouTube video offers useful information for potential Shopify users and business owners already using the platform but not aware of all the features. Choosing an extended length makes this possible and their YouTube homepage is an excellent place to house the video.
Pinterest showcases its new feature, idea pins, on the YouTube homepage video. As a major social media platform, most of the channel visitors will likely understand how Pinterest works, so the marketers are left with the logical choice of advertising the latest features.
An upbeat video with short scenes no VO and heavy text perfectly captures the creative spirit of the platform and the new exciting feature. We love the use of user generated content complimented by bright coinciding color pallets to seize the viewer attention and display Pinterest’s latest addition.
7. Intuit Mint
YouTube is an essential part of your marketing and can be utilized to promote your brand identity. An excellent example is the Intuit Mint video above. The brand’s name and color pallet is highly recognizable and the marketers use it to their advantage.
Every aspect of Intuit’s video set is covered in the color mint as the characters present how they used the service to get their finances in order. The video is simple but instills strong, recognizable branding every time a potential customer comes across the YouTube channel.
Chipotle captures the attention of YouTube viewer by presenting a story about sustainable farming. Not only does the video provide a connection to the restaurant and its food, the
YouTube channel intro video delivers Chipotle’s brand message going forward.
Imagery of solar panels, wind turbines, and innovative farming techniques appeal to Chipotle’s increasingly eco-conscious target market. Animation allows the brand to illustrate a small family practicing sustainable farming. Viewers can connect with the characters in the video and feel content with supporting a company that is making an effort to source from small, environmentally friendly farms.
Brands looking to expand their reach can use the YouTube homepage intro to deliver the overall value proposition for the company. Airtable uses an explainer video to show viewers how its collaborative tool can help organizations increase productivity.
Animation is an amazing tool if you want to guide viewers through a software interface. We see every aspect of the application and how the tool can benefit user in less than 2 mintues. Airtable adds oversized, cartoon characters to explain the platform’s most useful features and create a fun viewing experience.
Animated explain videos are an excellent choice as a YouTube introduction, especially if the product has multiple useful features. Airtable does a great job of quickly but clearly running though all the different ways the platform can help profession collaboration and keep organized.
We love Canva’s heartwarming YouTube channel intro video. Canva goes directly for our heartstrings by telling a story and showcasing how easy it is to use the content building platform.
A strong voice over by a loving Grandfather walks us through an entire digital scrapbook created on Canva. We can’t think of a better way to show the platform’s accessibility and potential. While the video is extremely simple, just a screen record and VO, we are left without a doubt that Canva is a highly capable platform that anyone can use.
The video serves as an explainer, story, and brand messaging statement all in one.
Final Words -
Your YouTube homepage video is the first impression for countless potential customers. You may not get a second chance to communicate your brand’s value, so make sure you take advantage of the platform and represent your company.
If you are having trouble producing a homepage video that embodies your brand, reach out to us, we have a skilled team of animation professionals that have experience in a wide range of industries.
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