Video content is an excellent way to capture your target market and increase conversion rates.
In this post, we will review some of the most successful financial commercial examples to help you diversify your next marketing campaign.
After watching these curated examples from some of the world's most recognizable financial and banking companies, you will have a better understanding of the elements critical to producing an effective video ad.
Our first banking video demonstrates how shapes can be used to capture your viewer's attention and put emphasis on key selling points. The cloud-based financial services company, Naehas, utilizes shapes throughout its video to highlight different character interactions, transition scenes, demonstrate the UI, and visually represent statistics.
Animation allows you to implement geometrical designs to engage users with unique visuals. Shapes work especially well with the financial industry because you can use stats and graphs to support your USP.
Chase has produced some of our favorite financial commercial examples over the years. While they typically choose live action to showcase their banking products, they decided on animation to demonstrate how the Chase First Banking app works in real time.
Visualizations of the app in action help viewers set expectations and understand how it can help their lives. If you are advertising a financial service app, you should consider including the UI complimented with how it affects users in the real world.
Our next banking commercial is from a European investment group called Mintos. We chose this video as an example for its well-executed use of audio.
Throughout the finance ad, we hear subtle noises that complement the visuals. For example, the sound of coins stacking up demonstrates investment growth. These additions to the video's audio may not seem like much, but they play a significant role in keeping users engaged and focused to the end of the video.
Incorporating short, simple, and straightforward audio into your scenes is a great way to help the viewer focus on important talking points, just don't overdo it with the sound effects, or they will become distracting.
Linear story development is challenging in short-form advertising but incredibly effective when done right.
The banking animation from PlasmaPay follows the journey of a character's currency as its deposited, withdrawn, converted to Bitcoin, and used to buy dinner. Representing the money's journey visually helps users understand how PlasmaPay can be implemented in everyday life.
Creative story progression keeps users from clicking away from your content while simultaneously showing viewers how your product or service adds value to their lives.
Representation through a diverse group of characters is a must when creating a banking commercial. We chose to highlight the video from Behalf, a business financial services company, because of how well they use characters to connect with their audience.
Throughout the video, people from various walks of life utilize Behalf's services. If your videos feature numerous characters, you need to avoid only representing one type of person. Not only does Behalf's video represent various ethnicities but a multitude of lines of work. Inclusivity is not only ethical socially, but it also ensures you aren't leaving out sections of your target market.
Statistics are essential to many of the most effective financial ad examples. Including a relevant stat provides legitimacy and communicates urgency to your audience.
Highvern does a great job using the following stat in the banking video above; "62% of managers who change service providers, changed because of a poor service." The statistic brings awareness to the decrease in quality service in the Fintech industry.
Once urgency is established, viewers are more likely to engage with a solution that solves the problem.
7. First Nation Bank
First National Bank keeps its banking ad simple and short in the example above. Viewers are only given one scene, the collection of relatable items amassed together in the shape of a house against an all-white background.
The ad is just 15 seconds long but still communicates how First National Bank helps regular people get the best mortgage possible.
Minimalism is a great approach for spreading brand awareness. FNB wants consumers to associate mortgages with their brand. However, if you are a smaller company competing for market share with new, innovative, or disruptive financial services, we highly recommend dedicating more time to explaining your product.
8. J.P. Morgan Wealth Management
Buzzwords are a great way to get your audience's attention, even if your company isn't providing services directly associated with these trending topics. For example, J.P. Morgan leverages some of the most used terms in digital finance to captivate viewers in the video above.
While J.P. Morgan isn't involved in the Metaverse or Cryptocurrency, the financial commercial uses these terms to spark viewers' interest. The buzzwords represent the overwhelming amount of information we see about finance, and according to the video, J.P. Morgan can help you cut through the noise.
You can use trending topics negatively or positively when creating financial marketing content; either way, the decision will help you keep viewers entertained.
10 Best Service Explainer Video Examples in 2022
9. Citi Bank
Starting your videos with a question is a great way to hook viewers.
Citi Bank takes them to the next level by relating with its audience. The question, "Do you know where your passport is?" works to hook viewers who responsibly keep their passports in a safe place and those who have no idea where their important documents are hiding.
Hooking your viewers within the first 5 seconds is extremely important in digital marketing. As the internet becomes more interactive, users have infinite content options other than your finance commercial. Starting with a question may be how you can keep them watching well into your video ad.
Simple animation is highly effective in financial marketing. A minimal approach lets you focus on aspects that hold value rather than details like backgrounds and facial features.
Mastercard utilized simple designs in their finance ad above, focusing on human interactions with the MasterPass payment app. For example, the first scene shows a woman in a kitchen using up the last of her milk. She then goes to her smart refrigerator to order another carton.
A detailed kitchen scene is unnecessary in the video. The imagery of a bare refrigerator and a simple sink establishes the location. Emphasis is allocated to communicating the value of Mastercard's touchless payment app rather than focusing on over-the-top visuals.
11. The Globe and Mail Financial Ad
Using an accent color is an excellent way to make your financial ads pop.
The Globe and Mail executes this technique flawlessly in their black and white video with bold red highlights. Using an accent color allows you to emphasize specific selling points. For example, The Globe and Mail uses red to outline articles, the SOLD sign, stairs, graphs, money, and the bull. The red communicates essential aspects of the video and fits perfectly with the newspaper’s branding.
Choosing a voiceover artist for your financial service ads can be challenging. You must fit the tempo of your video, sound intelligent, and serve as your brand's voice.
Ethic. handles serious subjects manner, so while they need to keep viewers engaged, they can’t use a VO that sounds excited about ongoing ecological destruction. The actor they choose has a precise, straightforward delivery balanced by a soothing tone that doesn’t appear dull or too excited.
When you pick the voiceover for your brand, ensure they can capture the tone and pace of the ad. Otherwise, you’ll leave viewers feeling confused and uninterested.
Consider a contemporary video game theme for your bank ads if you offer cutting-edge services or financial products.
Bittrex, the cryptocurrency exchange, has a specific target audience likely to be highly active online. The gaming theme shows that the producers understand the consumer and their interests. In addition, the theme is highly interactive and entertaining – both essential components of creating a converting video advertisement.
Typically, when digital ads utilize multimedia, live action is a component. Animators overlay motion graphics or static images on top of live-action scenes to create interesting design styles. However, Vancity uses 2D animation as a vessel for storytelling in their 3D real estate banking ad.
The choice is a refreshing take on multimedia you can use if you want to explain a product or service, cut to a flashback, or even demonstrate your user interface.
15. Fix Notes
One of the challenges in delivering the best financial ads possible is standing out from competitors. Finance and banking are subject matters that risk becoming unexciting and monotonous.
You can elevate your videos by implementing textures and overlays to create a unique look that will be memorable for every viewer.
Fix Notes stands out by incorporating various types of paper (notes) into their ad. The effect not only separates their video from similar companies but fits into the branding message.
Snapscan shows how far we’ve come to help visitors imagine where we’re going.
If your financial services ad includes innovative solutions, using imagery from the past can help hook viewers and keep them entertained. For example, Snapscan begins the video with a character in an out-of-date suit using a brick phone. Then introduces its digital wallet application to create a feeling that viewers may not be using their smartphone to its full potential.
Many of the best bank advertising campaigns feature graphs to help sell a product or service. Grain’s video shows how their cross-currency e-commerce plug-in locks in exchange rates even in volatile markets. Graphs and numbers are fundamental to the company’s value proposition, so using them in their banking ads only makes sense.
If you choose to implement stats, graphs, and numbers, make sure you do so in an entertaining and creative way.
18. The Trade Desk
Pace is extremely important in financial ads, especially if you only have 30 seconds to deliver your message. The Trade Desk produces an exciting video with the help of short scenes, a fast-paced VO, and visualizations to help communicate selling points.
One of the ways you can set pace is through transitions. The Trade Desk moves us along with short bursts of exciting visuals representing growth, a fundamental part of all financial services.
Many bank ads fail to resonate with a broad audience. While nearly everyone needs a place to keep their money and acquire loans, it’s easy to leave out potential customers.
Jovia represents a significant audience by creating unique, diverse characters in their video. While this is time-consuming, crafting memorable characters will help you reach a more extensive consumer base and helps your ad stand out.
In addition, many digital ads are being created with templates or AI, so users knowingly or subconsciously could be turned off by seeing the same style of characters in multiple videos.
Invest in your characters, and you will be rewarded!
20. ID Finance
Some of the best financial ads use shapes to communicate complex ideas. ID Finance includes 3-dimensional keyboard pieces to transition scenes, display stats, key selling points, and communicate company accolades.
However, just adding squares to your finance or banking ads won’t help you convert viewers. You need to execute the technique creatively, or it will just look like text boxes. The pieces of a keyboard from ID Finance is an excellent example that fits the company’s branding and adds cohesion to the video.
The banking and financial services industry is highly competitive. More companies rely on video marketing to introduce new products, instill brand recognition, and communicate USPs. As a result, your banking commercial needs to be well executed to make a return on your investment.
If you struggle with producing engaging video content that fits your company's brand, contact us today for a free consultation.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.
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How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
text element using
the "When inside of" nested selector system.