Solana offers a new way to prove data authenticity.
Challenge:
Blockchain is a revolutionary way of securing and keeping track of data, but the technology can also be complicated to explain. Solana’s proof of history feature is an even more precise method of documenting digital records. With that comes the challenge of making it something that investors and non-tech people can understand.
Solution:
We wanted to create a futuristic style to create intrigue and interest but also align with the brand. Using a monochrome color palette and modern graphics, we put the viewer “inside” Solana’s proof of history process. The result allows anyone watching to be taken along a journey that breaks down a complex process into a concept that can be much more easily digested in a minute’s time.
Credits
Animation production: Yans Media
Style: 2.5D motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan
Motion Graphics: Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Anet Hovhannisyan
