Cyclops – Explainer Video

Cyclops uses machine learning to improve analytics for offline businesses

Challenge:

Brick and mortar shopping has been around a lot longer than online shopping, but it’s much harder to analyze physical actions compared to tracking digital interactions. We wanted to convey that message, and then show how Cyclops uses machine learning to integrate with store cameras to provide detailed customer analytics. But before any of that, we needed to grab people’s attention.

Solution:

Rather than jumping directly into product details and benefits, we instead created a metaphor to hook the video viewer in. In the second shot, everything is blurry to represent the difficulty traditional retail stores have in recognizing buying patterns. The hand wipes it clean, instantly making an association in the viewers’ minds that Cyclops makes understanding what’s going on inside your store instantly clearer. The best part about this is that the message is understood just with visuals. Before Cyclops, you only had a vague idea of customer habits within your business. With Cyclops, a whole new world of details opens up. The message of what Cyclops can do for a physical store is instantly communicated, making it easy to then share details of customer benefits to a receptive audience.

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Credits

Animation production: Yans Media

Style: 2D  motion graphics

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Illustrations: Gayane Hakobian, Anet Hovhannisyan

Motion Graphics: Smbat Harutyunyan, David Bagdasaryan