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We produce over a hundred videos annually, but when Leo Lai, the marketing lead at Dayta, approached us with information about Cyclops and their video objectives, our initial inquiry was whether Cyclops was an established product or if they were seeking funds for a concept.

This would hardly raise an eyebrow in the post-OpenAI era, yet three years ago, it would have been quite astonishing.

Cyclops  animated video

They aimed to communicate this sentiment, followed by illustrating how Cyclops leverages machine learning to sync with store cameras, providing in-depth customer analytics. However, before diving into these details, we recognized the necessity to capture the audience's attention. To do so, we planned to highlight this revolutionary technology through compelling animation.


Some product launch videos fall into the trap of seeking a 'wow' factor rather than addressing the problem at hand.

Our video strategists, however, understand this well and prefer to get straight to the point.

Cyclops explainer video

And we showed how traditional retail stores often struggle to recognize buying patterns, and how Cyclops solves that problem perfectly. The video showed how Cyclops improves understanding of store activities and helps increase revenue.

The 'Before and After' approach, though as old as time, still yields incredible results in demonstrating such transformative effects.

software animated video

The results

Our greatest reward comes from witnessing how our videos contribute to company growth. We partake in their success and perhaps experience the same surge of emotions as they do.

intorduction video

Cyclops stands as a prime example of this. The company expanded from a modest team of 2-3 people to over 50 employees in about 2 years.

Our video garnered upwards of 500,000 organic views on YouTube, playing a pivotal role in their extraordinary journey.

We are immensely proud.

Cyclops demo video
Cyclops marketing video


Animation production: Yans Media

Style: 2D  motion graphics

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Illustrations: Gayane Hakobian, Anet Hovhannisyan

Motion Graphics: Smbat Harutyunyan, David Bagdasaryan

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