Cyclops – Explainer Video

Over 550,000 views on YouTube and 8x growth in 2 years

Challenge

We produce over a hundred videos annually, but when Leo Lai, the marketing lead at Dayta, approached us about Cyclops and their video objectives, we were intrigued. Our first question was whether Cyclops was an established product or just a concept in need of funding.

This question might seem routine in today's AI-driven world, but three years ago, it was truly remarkable and caught us by surprise.

Leo and his team wanted to convey the innovative nature of Cyclops, showing how it uses machine learning to sync with store cameras and provide in-depth customer analytics. We knew that before diving into these technical details, it was crucial to capture the audience's attention.

To achieve this, we decided to showcase this groundbreaking technology through captivating animation, highlighting its revolutionary potential right from the start.

Solution

Some product launch videos fall into the trap of seeking a 'wow' factor rather than addressing the problem at hand.

Our video strategists, however, understand this well and prefer to get straight to the point.

We highlighted how traditional retail stores often struggle to recognize buying patterns, and how Cyclops solves that problem perfectly. The video illustrated how Cyclops enhances the understanding of store activities and helps increase revenue.

The 'Before and After' approach, though as old as time, still yields incredible results in demonstrating such transformative effects.

The results

Our greatest reward comes from witnessing how our videos contribute to company growth. We partake in their success and perhaps experience the same surge of emotions as they do.

Cyclops stands as a prime example of this. The company expanded from a modest team of 2-3 people to over 50 employees in about 2 years.

Our video garnered upwards of 500,000 organic views on YouTube, playing a pivotal role in their extraordinary journey.

We are immensely proud.