Varpet  | Yans Media
Varpet  | Yans Media

What is mixed media video?

A mixed media video is a creative technique that combines two or more visual mediums into a single, cohesive video. It typically blends live-action footage (real people and scenes) with animated elements like 2D/3D animation, motion graphics production, text overlays, and even stop motion or paper cutouts.

Unlike a purely animated or live-action video, mixed media offers the best of both worlds: the authenticity and human connection of live-action combined with the creative freedom and explanatory power of animation. This makes it a uniquely versatile and engaging format for startups and SMBs.

healthcare organization

See our mixed media videos in action

Explore projects where photos, graphics, and animation come together to solve real business challenges.

Oxford Performance Materials

Engaging animated explainer for 3D printed medical implants

Endear Health

Connecting seniors to healthcare with an easy-to-use platform.

PatientMD

Connecting patients to seamless healthcare through blockchain technology.

UCB Cares

Supporting UCB in launching a patient platform that improves care delivery..

VISA

Supporting dentists in enhancing patient trust and treatment acceptance.

Creattie

Telling a personal story that strengthens CaraKit’s brand and trust.

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DotShop
Mixed media for e-commerce: real imagery enhanced with traditional animation.
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Antavo
Real video footage enhanced with custom animated overlays for homepage.
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Droplet
Mixed media blending software UI with traditional English architectural imagery.
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Buglab
Custom character animation layered over real footage.
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GCF - Oceans Campaign
Spreading nonprofit message with mixed media animation.
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Chatrandom
App promo with stock video and supporting slick animations.

When to choose mixed media: 8 High-impact use cases

1. Explaining Complex SaaS Products: Show your UI with screen capture, but use animation to explain the underlying benefits.
2. Telling a Founder Story: Use live-action interviews with the founder, enhanced with animated timelines and data points.
3. Launching a Physical Product: Showcase the product with high-quality live footage, and use motion graphics to highlight key features.
4. Creating Engaging Social Ads: Combine user-generated content (live-action) with bold animated text to stop the scroll.
5. Making Testimonials More Dynamic: Feature a client's live-action testimonial, but visualize their results with animated charts.
6. Visualizing Data & Impact: Show your team in action (live) and use animation to bring your impact data to life.
7. Onboarding New Users: Use screen recordings for tutorials, but add animated characters to make it more engaging.
8. Making a Brand Video with Personality: Combine footage of your team and office with quirky animations that reflect your brand's culture.

Enjin

MIXED MEDIA PRODUCTION FOR CRYPTO EDUCATION

Bitstamp needed to explain how Enjin's blockchain platform lets gamers create, trade, and retain value for virtual assets.

We used mixed media animation blending historic Japanese imagery—samurai, temples—with modern gaming visuals to bridge the real and meta worlds. Animated characters, game items, and coin graphics simplified complex blockchain concepts into relatable steps: buy ENJ tokens, mint NFT assets, trade between games, or melt items to recover value.

The result? Clear, engaging education that helped Bitstamp attract crypto-curious gamers and grow their user base.

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Carestream Dental

MIXED MEDIA PRODUCTION SERVICES

Carestream Dental wanted practitioners to understand how Swissmeda Cloud Imaging eliminates image-sharing hassles.

As a mixed media video production company, we knew the best approach: merge their real equipment—CBCT scanners, X-rays, hardware—with character animation and dynamic text. This delivered budget efficiency while showcasing authentic products. The mix of real devices and animated storytelling showed instant cloud uploads, anytime access, GDPR-compliant storage, and seamless workflows.

By grounding animation in actual Carestream equipment, we built credibility, simplified complex tech, and converted B2B viewers into demo requests—strengthening their reputation as a dental imaging leader.

At Scale - hosted by UNOPS

MIXED MEDIA WITH REAL-WORLD FOOTAGE

ATscale, the Global Partnership for Assistive Technology, needed to inspire action around a critical challenge: 2.5 billion people need assistive technology, yet 90% in low-income countries lack access.

Our mixed media services combined real-world footage—a Vietnamese child using a hearing aid—with infographics visualizing their ambitious 2030 goal: reaching 500 million more people. The blend of personal stories and data-driven visuals demonstrated how wheelchairs, hearing aids, prostheses, and eyeglasses transform lives.

By humanizing statistics through mixed media storytelling, we created an advocacy video that educates stakeholders, mobilizes resources, and advances global development goals.

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Bitstamp

MIXED MEDIA SERVICES

Bitstamp needed to educate crypto users about NFTs in an accessible, engaging way to support their content marketing strategy.

Our mixed media video services combined real-world black-and-white photography with character animations, matching Bitstamp's brand aesthetic. We visualized complex concepts—fungible vs. non-fungible, smart contracts, minting—through this blend of grayscale environments and colorful animated elements. The striking contrast explained NFT applications: digital art, gaming items, virtual land, real-world assets like event tickets.

By merging photographic authenticity with playful animation, we boosted user engagement, positioned Bitstamp as a trusted crypto educator, and drove platform exploration.

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Arrow Right Yans Media

Proof we don’t just video,
we deliver results

Real feedback on transformative animation solutions from our valued customers.

Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.
Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.

FAQ

What is the main benefit of mixed media animation over pure animation?
Mixed media animation combines multiple visual styles—photos, illustrations, stock footage, and motion graphics—to create richer, more engaging stories.

You get visual variety that holds attention, the ability to show real products or people through photos, and the creative flexibility to visualize abstract concepts through animation. For startups, you can use founder photos for credibility, showcase your product, then layer motion graphics to illustrate how it works—all without the cost of a live shoot.
How do you ensure all the different visual elements feel cohesive?
We use Style Unification. Our art director creates a unified style guide in pre-production covering color palettes, typography, motion, and visual transitions. Every element—whether it's a client photo, stock footage, illustration, or animation—is processed through the same color grading and design system.
This ensures everything feels like it belongs in the same world, not like a patchwork of random assets.
Can you work with our existing brand photos and materials?
Absolutely. We specialize in transforming your existing assets—product photos, team headshots, brand illustrations, logo files—into compelling animated stories.
We'll analyze what you have, identify any gaps we can fill with stock footage or custom illustration, then build a creative concept that makes the most of your materials. This is the most cost-effective approach.
What if we don't have enough materials or brand assets?
No problem. We supplement with high-quality stock footage, stock photos, and custom illustrations that match your brand.
Our team has access to premium stock libraries and can create additional visual elements as needed. We'll show you what we recommend during the concept phase so there are no surprises.
What types of source materials work best for mixed media animation?
We work with product photos, team headshots, UI screenshots, brand illustrations, logo files, existing video footage, and infographic elements.
High-resolution files give the best results, but we can work with what you have. If your materials need enhancement, we'll let you know upfront.
Can mixed media animations be updated if our product or branding changes?
Yes. Since everything is built in post-production, updates are straightforward. If your UI changes or you need to swap out product photos, we can edit those elements and re-render at a fraction of the original cost. We always provide update quotes.
What makes Yans Media's mixed media animation process different?
We specialize in startups and SMBs, so we understand your need for speed, budget-consciousness, and ROI. By focusing on asset-based animation rather than live production, we eliminate the most expensive part of video creation. Our creative directors and animators collaborate from day one for seamless results—not separate parts stitched together. Combined with our European talent's cost-efficiency, we deliver agency-level quality at startup-friendly prices.
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