Varpet  | Yans Media
Varpet  | Yans Media

Why 30 seconds video is Your most powerful asset

Built for Modern Attention Spans: In a world of infinite scrolling, you don't have minutes. 30 seconds is the sweet spot to deliver your core message with maximum impact before attention wanders.
Forces Ultimate Clarity: The short format forces a laser-focused script. We help you strip away the jargon and focus on the one thing that makes customers say, "I need this."
Optimized for Performance: From landing pages to social media ads on platforms like Instagram, LinkedIn, and TikTok, 30-second videos are the top-performing format for engagement and conversion.
Fits Every Funnel Stage:  Use the same video as a cold ad, homepage explainer, email opener, or sales follow-up. One asset, multiple touchpoints—so your cost-per-lead drops and message stays consistent.

healthcare organization

30-seconds in action

SaaS explainers, B2B, nonprofit campaigns, app launches, and more—explore 30-second videos that work across industries and every stage of the funnel.

Oxford Performance Materials

Engaging animated explainer for 3D printed medical implants

Endear Health

Connecting seniors to healthcare with an easy-to-use platform.

PatientMD

Connecting patients to seamless healthcare through blockchain technology.

UCB Cares

Supporting UCB in launching a patient platform that improves care delivery..

VISA

Supporting dentists in enhancing patient trust and treatment acceptance.

Creattie

Telling a personal story that strengthens CaraKit’s brand and trust.

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DoorDash
Helped DoorDash break into B2B by simplifying their corporate meal offering.
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Creattie - Product launch video
Helped the Lottie animation leader make a memorable splash on ProductHunt.
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Watchstandard
Built customer confidence in Watchstandard's service with a clear 30-second animated explainer.
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APA
Made a complex social issue personal with a 30-second mixed media story.
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Honda
Explained Honda's new partner tool with a clear internal animated 30-sec explainer.
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Chatrandom
Drove App Store downloads for Chatrandom with a high-energy 30-second promo video.
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Self Finance
Built a Self Finance animated ad that ran on TV and earned 4M+ YouTube views.
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PTV
Simplified PTV Victoria's student discount options with a clear, benefit-driven short animated explainer.
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Flocksafety
Created a CTV ad for Flocksafety blending real footage with animated explainer elements.

Where 30 seconds works best

On Your Homepage : Your homepage is your digital storefront. A 30-second video above the fold replaces walls of text, instantly communicates your value, and can increase visitor-to-lead conversions by over 40%.
On Your Homepage: Your homepage is your digital storefront. A 30-second video above the fold replaces walls of text, instantly communicates your value, and can increase visitor-to-lead conversions by over 40%.
In the App Store: Apple's App Store enforces a 30-second limit for previews—Google Play recommends it. We craft videos optimized for both platforms, showcasing your app's core value to maximize downloads.
Across Social Media: On platforms where attention is measured in milliseconds, 30 seconds is long enough to tell a story but short enough to beat the skip button. The premier format for high-quality, low-cost leads on LinkedIn and Instagram.
In Email Campaigns: Including "video" in subject lines increases opens by 19%. Embedding an animated GIF (linking to the full video) boosts click-through rates by 65%—turning static emails into dynamic experiences.
For TV & CTV: The 30-second spot is broadcast advertising's gold standard. Our videos meet broadcast quality for traditional TV and Connected TV platforms like Hulu and Roku—at a fraction of agency costs.
30-seconds videos everywhere

Varpet

30-SECONDS APP EXPLAINER VIDEO

Challenge: Varpet's founder Gregory faced low downloads despite a strong product—users didn't understand the app's core benefits.

Solution: Our team created two strategic videos: a full explainer for the website and a 30-second version optimized for social media and the App Store. Each had tailored CTAs—"Learn More" drove traffic from social ads, while "Download Now" converted directly in the App Store.

Results: Downloads surged, bringing Varpet its first 15,000 users and proving that clarity at every touchpoint drives adoption.

30-seconds explainer video
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30-seconds tv commercial
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Self Credit Card

30-SECONDS TV COMMERCIAL

Challenge: Self Finance needed to communicate its core benefits across TV and digital platforms to reach mass-market audiences.

Solution: We produced a series of three 30-second explainer commercials, each distilling a key product benefit. The videos ran on broadcast TV and YouTube with a coordinated media strategy that maximized reach and message consistency.

Results: The YouTube campaign alone generated over 20 million views, proving that clear, benefit-focused storytelling at scale drives awareness and brand consideration efficiently.

Dezia

SOCIAL MEDIA AD

Challenge: Dezia's founder wanted to test multiple messaging angles on social media but lacked the budget for four separate videos.

Solution: We created one high-quality 30-second ad with modular openings—each addressing a different customer pain point (growth frustration, product fatigue, wasted money, parental concern). By swapping just the first 5 seconds, he could A/B test four distinct messages without quadrupling production costs.

Results: He identified the top-performing variant, scaled ad spend behind the winner, and drove measurable sales growth—all while staying on budget.

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Grata

B2B EXPLAINER VIDEO

Challenge: Grata needed to reintroduce itself as a holistic dealmaking platform—not just a data provider—while showcasing multiple AI-powered products without overwhelming investors and advisors.

Solution: We created a 30-second motion graphics explainer that followed cursor movements through their sleek UI, highlighting their proprietary AI workflows, Market Research tool, and Deal Network. Fast-paced screen animations demonstrated multifunctionality while keeping the story clear and compelling.

Results: The video became their primary demo tool, helping investors and corporate development teams quickly grasp Grata's competitive edge in private market intelligence.

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Proof we don’t just video,
we deliver results

Real feedback on transformative animation solutions from our valued customers.

Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.
Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.

FAQ

Is 30 seconds long enough to explain my product?
Yes, in most cases. The goal isn't to deliver a complete presentation—it's to communicate your core value and inspire viewers to take the next step. Think of explainer videos as elevator pitches: as elevators get faster, your pitch needs to get tighter. In today's web reality, 30 seconds is the sweet spot for attention and action.
What's the ideal script length for a 30-second video?
We use Style Unification. Our art director creates a unified style guide in pre-production covering color palettes, typography, motion, and visual transitions. Every element—whether it's a client photo, stock footage, illustration, or animation—is processed through the same color grading and design system.
This ensures everything feels like it belongs in the same world, not like a patchwork of random assets.
Do 30-second videos get better engagement than longer videos?
Generally, yes—especially if your product isn't highly complex. Shorter videos have higher completion rates, better social performance, and lower drop-off. The key is delivering one clear message well, rather than cramming everything into a longer video that loses attention halfway through.
Where should I use my 30-second explainer video?
Anywhere attention spans are short: your homepage, social media ads, email campaigns, App Store and Google Play. Essentially, use it wherever you need to capture interest fast and drive action—which today means nearly every marketing channel.
Does Apple require 30-second videos for app previews?
Yes. Apple enforces a strict 30-second maximum for App Store previews, and the aspect ratio must be vertical (9:16). Google Play recommends the same length. We optimize videos specifically for these requirements so your app preview performs from day one.
How long does it take to produce a 30-second explainer video?
Typically 3–5 weeks, depending on animation style, subject complexity, and how quickly you provide feedback at each production milestone. Faster timelines are possible for simpler projects or if approvals move quickly on your end.
How much does a 30-second explainer video cost?
High-quality custom 30-second explainers range from $3,500–$6,500. Pricing depends on animation style (motion graphics, 2D character animation, isometric), complexity, and deliverables like multiple openings, CTAs, or platform-specific versions.
What's the best structure for a 30-second explainer?
Cut straight to the point: open with the problem or address your ideal customer directly, quickly present your solution and what makes you different, then close with a clear call-to-action. No fluff, no long intros—just problem, solution, differentiation, and next step.
Can one 30-second video work for multiple use cases?
It depends. Ideally, you'd create separate videos for each audience segment or funnel stage. A smart compromise: keep the visuals consistent but customize the script and voiceover for each use case. This gives you flexibility without multiplying production costs.
Can I use the same 30-second video on multiple platforms?
Absolutely—and we recommend it. Just make sure the call-to-action matches each platform's context and funnel stage. For example, "Learn More" for cold social ads, "Download Now" in the App Store. This small tweak can significantly boost conversion rates. We have multiple case studies showing exactly how this works—message us for details.
Can we schedule a discovery call?
Absolutely. Pick a time that works for you and schedule a complimentary strategy session here. We'll discuss your goals, review examples, and map out the best approach for your 30-second video.
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