Animated Explainer Video
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CadCam allows easy, digital collaboration between modelers and designers.


Product demo videos are useful in many circumstances, but sometimes those circumstances can be unique. When that happens, you need a unique solution. Ensuite-Cloud ReVue wanted a video without voiceover for their CadCam product. There’s a good reason for this - in situations like expos, trade shows, and even social media, viewers will often be watching without audio. So how do you convey an important product message without the use of voiceover?


Obviously, the message has to be able to be understood with only visuals. But the real key here is focus and simplicity. Without narration, you don’t have the luxury of detailed explanations. You must be as clear, simple, and precise as possible with the message you are sharing with potential customers. In this video, we use simple visuals, small amounts of text, and a basic story of a team collaborating virtually. The result is a video that gets the entire point across without the need for audio. And ultimately, this is a lesson for any video, even those with sound. The more simple and focused your message is, the better results you’ll have.


Client: Cadcam

Agency: Yans Media

Style: 2.5D  motion graphics, 3D

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Art Direction: Anet Hovhannisyan

Style: Anet Hovhannisyan

Illustrations: Gayane Hakobyan

Motion Graphics: Varuzhan Avagyan

What’s a Rich Text element?

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