Haptik - Product Introduction Video

Haptik’s advanced AI creates automated chats with customers that actually work.

Challenge

We’ve all interacted with chatbots. It’s also safe to say, we’ve all experienced automated chat responses that are so frustrating that they not only don’t help, but end up as a complete waste of time. Haptik’s advanced AI drives a better solution, but how do we get people to pay attention to a video long enough to show them that it’s not just another chatbot?

Solution

The first key is using vibrant, passionate colors to make an immediate impression on the viewer. Then, we used humor to align ourselves with an all-too-familiar pain point - spending time and energy writing out an issue in a text, only to have a pointless and unhelpful answer shoot back in response. Now the viewer is emotionally on board, and hopefully having a chuckle as well. They’re disarmed and primed to receive the core message of how Haptik is different, and how it can improve their relations with their own customers.


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Client: Haptik

Agency: Yans Media

Style: 2.5D  motion graphics,

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Art Direction: Anet Hovhannisyan

Style & Illustrations: Gani Hakobian

Motion Graphics: Smbat Harutyunyan

Frame by frame: Anet Hovhannisyan