Everyone loves to travel, and the internet has changed the game for trip planning. From apps that save on airfare, to websites that help plan destinations, to travel blogs and much, much more, there are many ways to make the most out of a trip or vacation. And if you’ve got a travel or hospitality business, there’s no better way to market it in the digital age than with an explainer video. Read on for 20 great examples of travel and hospitality explainer videos.
1. Tourbuds Travel App Explainer Video
Helping your potential audience plan their dream trip and helping them keep it organized is one thing, but how are you going to capture their attention to inform them of the services that they need?
A travel and hospitality marketing video can solve that challenge. With this simple marketing tool, you can capture your target audience's attention and get them primed to hear the solutions your business has to offer to make the most of their dream trip.
With visual content that conveys the authentic mood of a happy traveler, the Tourbuds video not only captures the viewer's attention with a story, but also persuades them to follow through with a strong CTA.
Created by Yans Media.
2. Airbnb - Love
Sharing true life stories is probably one of the best ways to promote your hospitality business. This Airbnb “Love” video is not just a set of interesting stories; it’s also great marketing content that helps the viewer see the human side of their services.
If you also work in the same industry, you should promote cases that inspire your own testimonial content - it can be a great way to show you care about those who have picked your company above the rest. You've probably got some stories in mind, but if not, just take a look into your reviews section.
So many businesses think that speaking about their services works, but believe me there is nothing better than having others tell great things about you.
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3. There's More to Explore
Google has shown us so many ways to create and design explainer videos. This time they have delivered this incredibly convincing travel marketing video. It uses the same brand colors Google is famous for, and keeps the same positivity and upbeat pace that makes you feel like being a part of their products and services.
If your business provides different solutions, then this video is something that you should find inspiration from to get new ideas of your own.
4. Relax — Booking Travel Just Got Easy with Hopper
Searching for the best travel and hospitality explainer videos, I've actually discovered some great tools that I would use for my own trips. For many traveling services, I can often find good alternatives, but what I'll do is try to go in with a blank slate and use the apps who offered their services first and in the most impressive way.
Hopper was one of the first apps that caught my attention. I did some research to see how many alternatives there are for this kind of service. And as of the writing of this blog, there are more than 40 different options created to serve this niche. Now, I didn’t go into every detail of all those apps, but I am sure no one else will either. What I did do is I downloaded the Hopper app, since watching their video made me feel the most confident with their services above all the others.
This is a good example of how travel marketing videos work to add credibility to your brand.
5. Enjoy a city like a Local
What is a travel explainer video supposed to do if not increase the interest around your business? For this video, the producers found the simplest way to explain their services in a few words. Those few words were enough not only to be clear, but also to make you feel welcome wherever you plan on heading next.
The way this video was created allows them to run it across different channels as both an explainer video and as a travel commercial.
6. International Calling
There are so many services out there to make your trip more comfortable. All you need is to find the best ones for your next trip.
One of the most important things for travelers are ways to stay connected with their families and friends. This is what Rebtel offers. And integrated minimal colors and a smooth animation style make it highly engaging content.
7. What is AllTrails Pro?
The AllTrails video is another work on my list that can give you great ideas on how travel animation videos can be created. By showing a young girl hiking alone who can easily use the app to travel safely through the unknown, they show that everyone can hike safely with their app.
When your travel business is designed in a way that could be helpful to avoid safety challenges, instead of talking about those problems, another great technique is to show people being successful in ways that no obstacle could stop them. This tactic is employed well in this AllTrails video.
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8. The tip that will forever save your day!
"The tip that will forever save your day" is created in a way that makes the viewer feel like they are watching an Instagram story rather than an explainer video or a travel commercial video.
The stories section of Instagram is one of the most popular features in social media today, and the team working on this video used it in a way that modern consumers will really respond to.
Referring to the problem plus solution model, they made another good decision by addressing the problem with humor, making their story fun to watch.
9. Get a real taste of the city with locals”
The “Get a real taste of the city with locals" video could be seen both as an explainer video or as a hospitality commercial. This sort of video is known as a multipurpose video, and they have been becoming more and more popular as marketing content. What's so great about it from a production standpoint is that you invest once instead of twice, yet get a video for multiple different cases. You can run the same content on TV, on your website, on social platforms, or even - by making some minor adjustments and editing - use it on the download pages of your product.
If multipurpose videos suit your needs, then this is a perfect example of a video to study.
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10. The One With The Puppy
Humor is an effective method to keep your audience happy and give them a reason to come back for more.
The Trainline team probably knows this better than anyone else, as they have created a series of comedic travel explainers like "The One With The Puppy".
There are many subjects in which humor could be welcomed as a way of explanation, especially if you have a tough topic to discuss, as it will make your message more digestible and memorable.
11. Canada Nice
Canadians have a global reputation as accepting, diverse, socially conscious, and nice. The travel marketing video above plays on this positive characteristic by using multiple upbeat voiceovers from a variety of different people.
Rather than communicating with a single voice, Canada Nice chooses to promote the county using a variety of citizens from different cultures. We even hear the script read in multiple languages. As a result, the video comes off as inviting and accepting to all people, one of Canada's most favorable qualities.
Representation is extremely important for consumers. Ensure your marketing doesn't exclude potential customers by failing to appeal to a diverse viewer base.
12. One World Travel
Our next explainer video about traveling takes an entirely different approach from Canada Nice and decides to go without a voiceover. Instead, one World Travel focuses on color pallets to captivate viewers' attention while delivering a similar message of inclusivity.
The upbeat music and vibrant colors move viewers along while One World Travel communicates its USP through text overlays.
If you decide to skip the VO, be sure to use other methods to keep viewers engaged.
13. World Travel and Tourism Council
Some of the best travel videos use statistics to grab the attention of viewers. The World Travel and Tourism Council starts its video by introducing 2 stats – “in 2017, tourism generated 8.3 trillion dollars supporting 313 million jobs.” Once the viewer has committed to watching the rest of the video, the WTTC covers its long-term goals and mission for the global tourism economy.
Statistics at the beginning of a video are a great way to engage viewers, but you can also ask questions, make an assertion, tell a story, or build suspense.
Priceline's Woo More campaign is an example of using catchy language. Many top travel videos utilize this strategy to reinforce branding, communicate value, and, most importantly, create a memorable experience for viewers.
Effective advertising slogans require creative script writing skills. Catch phrases are highly susceptible to becoming cringe and making a negative impression on viewers. However, you will resonate with consumers when you find a great slogan for your company or an ad campaign. You can center your advertising around a catchy slogan like 'Have a break. Have a KitKat' or 'Red Bull gives you wings' for years to come.
In the next travel marketing video, we're given an example of asking questions to hook viewers. Tramway is a social media and file storage platform that helps connect people through travel.
The video begins with 2 questions – “would you like to keep your own journal of travels during or after your journey?” and “do you want to help create a community of travels desiring new experiences?” Viewers passionate about traveling are instantly engaged and more likely to watch the entire video.
Following the questions, Trampaway explains its product and unique features in-depth.
Personification is another compelling strategy videos on hospitality utilize to entertain viewers. For example, the Hotels.com service explainer video above communicates the amenities of a beachside resort in the form of a dating profile.
Taking a creative approach sets your video apart from others in your niche. The online booking industry is highly competitive, but Hotels.com stands out by using memorable advertising like the dating personification above.
Creating a unique explainer video about traveling requires dedication in the pre-production process and outstanding writing. Before moving on to production, ensure you have a unique angle that will stand out from competitors.
17. Countless Miles
Countless Miles uses storytelling to walk viewers through its seamless booking process. Many of the top travel videos use a character to create a connection with the audience. The example above uses this method while demonstrating how the product can make booking a trip less of a hassle.
Once a connection is made, and viewers are invested in the video, Countless Miles demonstrates its booking process with examples of the UI on multiple devices. Viewers are left with an understanding of how Countless Miles works and why the travel service is beneficial. In addition, they feel closer to the product because of the relationship they've built with the relatable character, Sena.
18. British Airways Director's Cut
Some of the best travel videos exceed the typical 30, 60, or 90-second format. British Airways released a director's cut featuring many familiar faces to gain web traffic and spread awareness of its safety protocols as part of its Comic Relief charity campaign.
Long-form is an effective strategy even if you don't have the budget to hire Gordon Ramsey or Gillian Anderson. The extended time allows you to provide an in-depth analysis of your product, new features, a mission statement, or ongoing promotion. British Airways takes advantage of its 6-minute video to promote its Comic Relief charity and communicate safety measures.
19. Unexplored Places of Russia
While videos like Hotels.com and British Airways have massive production budgets for exotic film locations and celebrity cameos, not all videos on hospitality need to be expensive. Simple animation is one way to cut costs while still delivering your solution.
Unexplored Places of Russia created a collage-style video highlighting Russia's different regions. Each scene uses a different color pallet, text, and background sound to showcase the unique features of the travel destination.
Animation is an excellent strategy for a travel marketing video because you can feature multiple scenes without visiting each location.
20. Life in Japan
The next explainer video about traveling also uses animation to present different aspects of Japan's culture. Life in Japan promotes travel by showing viewers what they can expect when visiting the country.
Animation allows you to go beyond the constraints of live action. The example from Life in Japan merges the cultural highlights to create an entertaining and cohesive journey to Japan. For example, the takoyaki scene blends right into video games by transforming the dumplings into the dots Pacman needs to eat.
You can use animation to go outside the box and create an engaging video that will keep viewers interested without a massive production budget.
If you’re interested in learning more about creating an explainer video for your own travel or hospitality company, don’t hesitate to reach out. We’re happy to answer any questions you may have, and are always available for a free strategy consultation.
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