There are many ways to introduce a product with animated video. Sometimes, you don’t even need to show the product if your brand is strong enough.
Other times, using unique hooks or strong stories work exceptionally well. Here are 20 examples of great animated product videos.
1. Google Pixel 4
This product video animation introduces the Google Pixel 4. Using the bright brand colors and graphics, the video shows a new model of Google Pixel that tempts the viewer with new features and a modern design.
It’s a new product, and they take a new approach to connect it to other Google products. The text “phone made the Google way” tells the viewer what to expect based on the stellar brand reputation they have built.
2. Every U Does Good
Unilever uses this brightly colored video animation to walk the viewer through its products and to support their sustainable living program. The video utilizes the interesting idea of how it’s possible to use an animated product video to demonstrate not just one but several products.
Unique sound design makes the video even more vivid and engaging.
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3. Run For The Oceans
Each pair of Adidas Ultraboost Parley shoes prevents 11 plastic bottles from entering the oceans.
This animated video is a great example of showing instead of telling to introduce features about the product. Using active sound design and cool animation works great to get the viewer to love the shoes.
The iconic Polaroid logo was an obvious inspiration for the creators of the video. Playing around with color patterns and graphic images helped them to convey the colorful and explosive experience you can have with Polaroid.
The actual product isn’t shown, but they know with a legacy brand like Polaroid, you don’t have to flash your product every time you want to share something.
Showing only a logo and featuring the bright color palette is enough to wow the viewer — which is exactly what a good product video animation should do.
5. The Better Sweater Just Got Better
The Better Sweater is made out of completely recycled materials.
Using subtitles makes it easier to understand this animated product video. It also makes it perfect for social media campaigns where viewers often watch video content on mute. The goal of the video is to show the support the manufacturers have for environmental issues and connect to like-minded people.
6. Tornado Alert
Victims of severe weather are often caught unaware, especially at night. This tornado detection device monitors the weather and signals when a storm is detected.
With this animated product video, it was easy to show how storm detection works and how it can help to keep families safe.
The narrator builds product trust by showing how the use of this product can help the user to avoid becoming a casualty from a dangerous storm.
7. Ride The Future
Right from the beginning, this glossy animated product video captures the viewer’s attention, showing the innovative features of the VanMoof bike like its invisible battery, speed display, and theft protection system.
This is another great example of showing instead of telling about the features of a product. And the video flows in a way that any bike lover would want to watch.
8. Play History Make History
What would capture a hardcore PlayStation gamer’s attention better?
The creators of this video evoke the nostalgic experience Playstation fans associate with from early PlayStation games. Recreating classic PlayStation games in this video stimulates and triggers powerful memories and emotions that are hard to ignore for anyone familiar with the original system.
This video is an example of how you can engage the viewer emotionally with the right approach, animation style, sound design, and timing.
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9. Just Gentle Cooking
This video shows how you can create a harmonic product video mixing animation with live-action.
Most parents are concerned about the food they give to their children, so the more informed they are, the better they feel about the product.
In this case, coming from the perspective of the pain points of the parents was a great decision that informs while at the same time comforting them.
10. Creativity For All
Adobe showcases an incredible editing experience in this product video animation. They created this powerful video without using any voice over or text animation. Instead, they simply show and play around with imaginary animated objects. Using this as an example highlights a limitless creative process that excites the imagination of creative people.
The survivor-curated luxury gift box company, CaraKit, has a unique target audience consisting strictly of women undergoing chemotherapy. Capturing the isolated feeling women face is extremely challenging with live-action but completely possible using the power of animation.
CaraKit utilizes animated product videos to create relatable analogies its target market can connect with. Because the subject matter is so serious and emotional, the animators choose to use a tornado sweeping up the chemo patient to personify the lonely and uncertain feeling.
The animation effectively creates a bond with women in chemotherapy or people struggling to relate with loved ones in treatment. CaraKit caters to both types of viewers and offers its curated gift box curated by women who have been through chemo as a solution.
12. Kentucky Fried Chicken New Zealand
KFC offers great product animation examples that demonstrate subtle, creative branding. The video above uses a voice-over, indirect brand imagery, and language unique to the brand to communicate Kentucky Fried Chicken's iconic history to an Australian audience.
Branding should be a critical part of every product animation video; however, an in-your-face approach may not sit well with certain consumers.
KFC chooses to present the business in the form of its humble beginnings rather than as a worldwide fast-food chain corporation to its Aussie customer base. The animators compliment the subtle branding, and artisan feel with imagery of famous Australian locations to build trust with a new audience.
Understanding your consumer is a pivotal part of how you present your brand.
Another product video that does an excellent job catering to its market segment is the Dropbox example above. The animated ad successfully relates to the target audience while communicating new features.
Dropbox is in a challenging position of capturing and even retaining market share through innovation. Nearly everyone who needs Dropbox has already heard of the company but may not know about products other than file storage.
The animated product video's purpose is to relate with existing and potential consumers with futuristic imagery and a promise to continue innovating.
The financial company Paddle provides B2B and B2C SaaS companies with payment infrastructure. Our example above uses a unique style, unlike any other video we've selected. The brand incorporates a series of live-action frames with bold retro animated imagery to stand out and create a connection with viewers feeling overwhelmed.
Nostalgia is a tool animators can use to provide viewers with comfort by promising the simplicity of the past. As running a subscription-based online business becomes more challenging, companies seek help to handle the heavy lifting.
Paddle offers support through its product video. A combination of animation, live-action, and nostalgic symbolism positions the brand as a simple, easy-to-use solution.
15. VanMoof E-Bikes
Our example from VanMoof shows how powerful humor can be when attempting to capture an audience's attention.
Instead of demonstrating the impressive unstealable e-bike in a realistic scenario, VanMoof chooses to go over the top with an animated heist mockumentary featuring an assortment of ridiculous professional thieves.
Humor is a great way to keep an audience's attention. The only problem companies face communicating the key selling points in the animated product videos. VanMoof does an excellent job of using humor while keeping the focus on why consumers will want to make a purchase.
16. Spotify - Anchor Paid Subscriptions
Another one of our product animation examples uses a unique style called collage art to capture viewers' attention. The trendy animation technique features pieces of different colored and texturized images brought together to create a singular video. Each frame contains various stationery elements and animated designs, making a unique viewing experience.
Our favorite part of Anchor's product animation is the transition from a feed of similar podcast player sections to vibrant collage pieces. The effect makes each upload feel unique and personal to creators.
Some other trendy animation styles you may want to check out are listed below:
- Combining 2D and 3D
- 3D Everywhere (adding 3D to live-action videos, scroll down to Agmatix for an example)
- Grain Motion Graphics
- Bold Text
The fast-food giant McDonald’s offers a rare example of combining 2D animation with live-action in a product video. Viewers start with a 2D comic-style Japanese cartoon and are transitioned to the character making a stop at McDonald's for the new Samurai Burger.
The ad's vibe stays the same as the frames change from 2D to live-action. The burger is cooked and assembled in ultra-dramatic slow motion to keep on theme with the 2D comic intro.
You can use animated product examples like the one above to draw inspiration and think of creative ways to advertise new products.
The shortest example in our collection of animated product videos is from M&M. At just 15 seconds, the traditional TV spot uses 3D animation with live-action to bring the iconic characters to a relatable corporate interview scene for a new product rollout.
While internet product videos aren't limited to short form, you should always consider producing concise videos, when possible, to increase the number of viewers watching videos all the way through.
Agmatix gives us a great example of the popular animation style, 3D everywhere. The agriculture technology company uses an actual table of food as the backdrop to showcase its highly advanced software in action. Viewers can see the product UI and an example of how it can be applied to real situations all within one shot.
In addition, Agmatix uses the clever traditional analogy of "putting food on the table" mixed with innovative tech to create common ground between its target audience. This strategy is important in this situation because many people in the agriculture industry are hesitant to utilize technology.
20. Splat Junior Toothbrush
Our last of our product animation examples shows the significance of incorporating a central character. Splat Junior recognizes its target audience is a parent looking to get their child to brush their teeth and needs a way to make the product video engaging for young children.
By making the ad focus on an animated 3D character, Splat, the video becomes more fun to watch and increases the likelihood of a child recognizing the brand. Splat's hilarious antics resonate with the kids while selling points are slipped in to convince the parents the toothbrush is a quality product.
As you can see, there’s much more possible with product videos than simply showing the product. Sometimes simplicity works wonders, but there are countless examples of how to grab the attention of potential customers with imaginative concepts. If you’re looking for a creative way to introduce your product, contact our expert strategists for a free consultation.
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