From clarity to conversions: 11 reasons to use product launch videos

Discover the top benefits of product launch videos with real case studies, proving their impact on engagement, conversion, and brand awareness.

From clarity to conversions: 11 reasons to use product launch videos

Talking about the benefits of your product might seem biased, but we've gone a step further.

By including real cases with proven results, we aim to show you the tangible benefits in action, helping you make a well-informed, strategic decision.

Let's dive in!

What is a product launch video?

A product launch video introduces a new product or service to the market. It highlights key features and benefits, explains the problem it solves, and generates initial interest. These videos can also include sales launch dates and pricing information.

1. Enhanced clarity

People won't buy something they don't understand. It's not just about grasping the essence of your product; they need to see exactly how it will solve their problems. Sometimes, they might not even realize they're facing an issue until your video sheds light on it. Best product launch videos offer this much-needed clarity. It clearly defines the problem, showcases the solution, and highlights key features and benefits. Essentially, it creates that "AHA" moment, helping potential customers see the true value of what you're offering.

For example, when Solana reached out to us as a startup, they wanted to explain how their revolutionary proofing system, "Proof of History," worked using a launch video. The goal was not only to highlight the benefits but also to break down the technology for tech enthusiasts so they could appreciate its effectiveness. Our team created a simple and clear concept that even a 15-year-old could understand. The result? Over 100K organic views on YouTube and tremendous success, catapulting the company from a startup to a multibillion-dollar enterprise.

2. Demonstration and showcasing features

Visually emphasizing the key features and benefits of your product helps you gain initial traction. It's not just about understanding how it works; it's about seeing the results it can deliver, helping potential customers grasp its usefulness. A prime example is Steve Jobs' iconic demonstration of the first iPhone launch.

But let me share something from our own experience.

When launching the Varpet app, the founder, Grigori Jlavyan, reached out to our team at Yans to create an impactful launch video. After digging deeper into the market and understanding the target audience's needs, we realized that the market was saturated with false promises. We needed a video that would not only demonstrate how the app really works but also showcase its genuine benefits.

The result?

A remarkable 200% improvement in the conversion rate for app downloads.

3. Building Initial Interest and Winning Time

Creating initial interest with a pre-launch video can be a game-changer. This strategy helps you win time and position yourself in the market, especially when you know a competitor is working on a similar product and might be ahead of you. A well-crafted video allows you to announce your product, make a compelling promise, and intrigue people with a demonstration or animation, keeping them interested until the launch date.

A great example of this is when we helped Tilder achieve their pre-launch goals. Tilder knew their competitors were about to launch a podcast summarizing solution, so they decided to act quickly. At Yans, we created a launch video for them and released it to the market. This move allowed Tilder to declare themselves as the first solution, while social media posts kept their audience intrigued until the official launch date.

4. Boosting user engagement

Imagine announcing your product on social media with just a text post or an image versus a dynamic and flashy video. You don't need to be an expert to guess which one would generate more interaction. A video encourages potential customers to engage through comments, likes, and shares on social media and video-sharing platforms.

It's a classic chain reaction: more engagement boosts organic reach, leading to increased interest and, ultimately, more sales. A well-crafted video can captivate your audience and drive user engagement, setting the stage for your product's success.

5. Increasing Conversion Rates

It's been proven that videos on landing pages improve conversion rates by an average of 86% compared to pages without videos. But the power of video doesn't stop there. Videos boost conversions on other platforms too, even offline in stores, malls, and expos.

For instance, we created a video for Early Alert to help them launch their Tornado Alert product at an expo. After the event, I asked for feedback from their team. Here's a direct quote from Mickey Lee, their VP of Enterprise Solutions:

"We witnessed one of the first 5 or 6 public viewers purchase a Tornado Alert immediately after viewing the video, with no other dialogue or sales pitch. So, I think the effectiveness of the video to provide sufficient information to make a buying decision has been validated."

This example highlights how a well-crafted video can significantly enhance conversion rates by delivering clear, compelling information that drives immediate action.

6. Strengthening Credibility

High-quality videos significantly boost your product's credibility and trustworthiness. When people see that your brand is established enough to produce a professional video, it automatically increases their trust in you. It's not just about the polish; it's also about showcasing a product that genuinely exists in reality.

For instance, simply seeing a product in a well-made video can reassure potential customers that it's real and reliable. This visual confirmation can make all the difference in building trust and convincing people that your product is worth their investment.

‍7. Expanding Global Reach

You might think that anything digital on the internet automatically has a global reach. Right? Not exactly. Let me explain.

YouTube is the second-largest search engine after Google, and TikTok is the most dynamically growing platform. Can you effectively engage audiences on these platforms without a compelling video? Well, that was a rhetorical question.

8. Unmatched Versatility

This is my favorite benefit. Having a video means having a powerful marketing tool for every launch occasion. Whether you’re updating your website, posting on social media, running an email campaign, or making a presentation, a video will help you do it better.

Here's another life hack: you can create short GIFs from your video and publish teasers before the launch. This will increase anticipation and keep people excited about what's coming.

Useful Resource:
The Best Types of Product Launch Videos

9. Time Efficiency

Let's be honest: we are all a bit lazy. Who wants to read from a small phone screen, especially in a shaky subway car?

Video? That's a different story!

In under 60 seconds, a video can make your product launch feel like an America's Got Talent performance, and everyone is happy.

Another benefit is that you control the length of the video. With text, people might read quickly, slowly, or get distracted. But with video, you can present your product within a specific timeframe, ensuring that your audience gets the full message without missing any key points.‍‍

10. SEO Boost

From clarity to conversions: 11 reasons to use product launch videos

Videos enhance your website's search engine optimization (SEO) and drive organic traffic. But you might wonder, how can video improve my SEO?

When people watch a video and spend more time on your website, Google interprets this as a signal that your page is credible and engaging. As a result, your ranking improves, leading to greater visibility and more organic traffic. A well-crafted video not only captivates your audience but also boosts your website's SEO performance.

11. Increasing Brand Awareness

It's ironic: in the previous paragraph, I mentioned SEO, and now I might be making a strategic mistake. I could stop this article at the 10th benefit, as 10 sounds official, just as George Carlin used to say in his famous performance.

In all honesty, increasing brand awareness is not a direct boost for a product launch and isn't something you can easily measure. However, trust me, in this extremely noisy media world, the companies that win are the ones with a strong brand.

Your video will significantly aid your brand launch if you invest a specific amount in advertising and focus on increasing brand awareness. A well-produced video can make your brand more recognizable and memorable, giving you an edge in a competitive market.

Conclusion

In today's competitive market, a well-crafted product launch video can be the key to your product's success. From enhancing clarity and demonstrating key features to boosting user engagement and increasing conversion rates, videos offer numerous benefits that can propel your product to new heights. They strengthen your brand's credibility, expand your global reach, and improve your website's SEO performance.

If you want to make your product launch successful, contact us now. Let us help you create a compelling video that captivates your audience and drives results.

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