Tatari – Animated Explainer Video

Tatari gives in-depth marketing insights in a way previously only available for digital ads

Challenge:

Let’s face it; some people really like analytics, math, and numbers. But for the rest of us in marketing it can be a dense topic to discuss. How then, can you make sure people stay engaged when talking about analytics?

Solution:

Using a unique, fun, and highly originally set of characters is a great way to grab people and keep them watching. We designed original character art and a dynamic story that is fun to watch without straying from the corporate branding and message of Tatari’s product. The result is like a well made burger—the meat is all still there, but the condiments and dressings make sure the entire thing gets consumed.

Tatari animated video
Tatari explainer video

how tatari works
online platform promo video
animted explainer video
Tatari animated video


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Animation production: Yans Media

Style: 2.5D  motion graphics

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Illustrations: Gayane Hakobian, Anet Hovhannisyan

Motion Graphics: Smbat Harutyunyan

Traditional Animation: Gayane Hakobian, Anet Hovhannisyan