Let’s face it; some people really like analytics, math, and numbers. But for the rest of us in marketing it can be a dense topic to discuss. How then, can you make sure people stay engaged when talking about analytics?
Using a unique, fun, and highly originally set of characters is a great way to grab people and keep them watching. We designed original character art and a dynamic story that is fun to watch without straying from the corporate branding and message of Tatari’s product. The result is like a well made burger—the meat is all still there, but the condiments and dressings make sure the entire thing gets consumed.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Animation production: Yans Media
Style: 2.5D motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan
Motion Graphics: Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Anet Hovhannisyan