The video, which is the second animated video explainer creation for the ministry of Agriculture of RA, lays out the importance of new investments in infrastructure. In a very enjoyable way, the explainer video describes new advancements such as improved networks of roads, better water supply, and stronger cooperation efforts.
Development is what brings a better future for our families, communities, and country. And this was the main point the ministry of Agriculture wanted to send across with the explainer video series. Their main priority was finding an animated video company that understood the core concept and knew how to tell it in a friendly way.
Since we were very excited about the project, we set out to create animated video ideas that fit this concept. Our storyboard, script and art direction would have to appeal to the demographic and be as direct as possible.
Because governmental policies have the power to impact millions of people, we needed our explainer video to keep up with this power. We achieved this through important bits of data and figures and impactful illustrations and animations.
We also wanted to allow the ministry of Agriculture to introduce new concepts quickly. We built on familiar situations to present the most vital issues to communities throughout the country. We used the versatility of an explainer video to communicate the message quickly and to make it easy to share on any platform.
In short, the most important thing to achieve with the animated video explainer was to make people care about the new infrastructure policies.
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Animation production: Yans Media
Style: 2d motion graphics
Creative Direction: Tigran Movsisyan
Story Board&Illustration: Tigran Movsisyan
Motion Graphics: Hakob Gepenyan