Explainer Video Armenian Agricultural Development Report Series

The video, which is the second animated video explainer creation for the ministry of Agriculture of RA, lays out the importance of new investments in infrastructure. In a very enjoyable way, the explainer video describes new advancements such as improved networks of roads, better water supply, and stronger cooperation efforts.

Armenian Agricultural Development Report Series
Armenian Agricultural Development Report animation
animation of stats

The Challenge // Create An Animated Video To Show Infrastructure Development In Rural Armenia

Development is what brings a better future for our families, communities, and country. And this was the main point the ministry of Agriculture wanted to send across with the explainer video series.  Their main priority was finding an animated video company that understood the core concept and knew how to tell it in a friendly way.

Since we were very excited about the project, we set out to create animated video ideas that fit this concept. Our storyboard, script and art direction would have to appeal to the demographic and be as direct as possible.

 Development Report

The Solution // An explainer animation video with the power to impact people

Because governmental policies have the power to impact millions of people, we needed our explainer video to keep up with this power. We achieved this through important bits of data and figures and impactful illustrations and animations.

We also wanted to allow the ministry of Agriculture to introduce new concepts quickly. We built on familiar situations to present the most vital issues to communities throughout the country. We used the versatility of an explainer video to communicate the message quickly and to make it easy to share on any platform.

In short, the most important thing to achieve with the animated video explainer was to make people care about the new infrastructure policies.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Animation production: Yans Media

Style: 2d motion graphics

Explainer Video

Creative Direction: Tigran Movsisyan

Story Board&Illustration: Tigran Movsisyan

Motion Graphics: Hakob Gepenyan