Have you ever been inspired by the idea of creating an explainer video?
If so, you probably asked yourself ” It’s really worth it?”
Why the most well-known mega-companies engaged in entrepreneurship and business create explainer videos?
Let’s break down together.
The Numbers Don’t Lie
Consider utilizing videos in your marketing campaign, whether they’re on your website or your social media pages. To put it simply, video is all the rage these days and it’s one of the principal ways that businesses engage with new and returning customers. The numbers show just how popular videos are and how they can help your marketing campaign.
- 6 out of 10 people would rather watch online videos than television
- Online videos will make up more than 82% of all consumer internet traffic by 2022
- Viewers retain 95% of a message when viewed in a video, compared to 10% of a message when reading in copy
The key takeaways?
Firstly, online videos are incredibly popular, and that they’re going to comprise an increasingly larger amount of web traffic in the coming years. Furthermore, videos are shown to be more effective at communicating messages than written copy, so it’s an optimal way to promote your brand.
But why choose an explainer video, of all things?
Why Explainer Videos Are Effective
- Get Straight to the Point
- You’re Able to Reach People Through Storytelling
- Explainer Videos are Practical
- Videos Improve Conversion Rates
- Video Go Viral
- Explainer Videos Provide Unparalleled Access
- Explainer Videos are Affordable
1. Get Straight to the Point
There’s an obstacle that most businesses face on their website: communicating to visitors what the business is all about.
It should only take your website visitors a couple of minutes to understand the product you’re selling—or else they’ll hit the “back” button on their browser.
Having an explainer video on your homepage is a fast and easy way of explaining your company and your product to someone visiting your site. Once you start a communication then you push the leads to the next phase of the sales funnel.
A user won’t have to click through multiple pages and tabs to grasp your product, and they won’t have to read through as much copy, either.
All You Need To Know About Video Sales Funnel To Get Results
2. You’re Able to Reach People Through Storytelling
One of the best ways to sell your brand is to use storytelling. Every business should have a “brand story” that gives credibility to your business, fosters trust, and establishes an emotional relationship with customers.
Storytelling principles for marketing generally go like this:
- The problem
- The solution-value proposition
- How it works
- Call to action
Unfortunately, written copy isn’t always the best way to do your storytelling. Most people don’t visit websites to read novels of text—a website is a visual experience, and the brand story should also be primarily visual. Written copy also isn’t an optimal way to present your brand story at a trade show or conference.
An explainer video is one of the most effective ways to present your brand story and walk customers through a scenario in which their problem would be resolved by using your product. Since an explainer video is visual in nature, it’ll be effective on your website and at trade shows.
4. Explainer Videos are Practical
There are some products that are easier to describe than others. If your business offers a product or service that’s a little complicated, then it helps to have a video to visually illustrate what you do and how it’ll benefit the customer.
Written copy has SEO value, but there are some things that are difficult to describe via text.
For example, it’s difficult to write instructions on how to tie a necktie—it’s much easier to give a demonstration. An explainer video can help you do just that.
You’ll be able to give your customers a vivid demonstration of how your product works and how it will make their life better. From software development to remodeling services, if your offering is complex and possibly difficult to understand, you might benefit from having an explainer video that explains your company’s process in a digestible way.
According to Tubular Insights, 64% of consumers will make a purchase after watching videos on social platforms.
Videos Improve Conversion Rates
Surveys can provide conflicting data, but they all agree on one thing:
People are more willing to purchase something after watching an explainer video.
That’s because explainer videos explain what you do by addressing the pain points, suggest the solution and tell about the main benefits.
Therefore, visitors can make more informed decisions and improve your conversion rates, becoming life-long clients in the process.
3. Video Go Viral
There is no proven formula for “going viral”. However, if there is one form of content that can go faster than any media, that’s video.
One of the best things about explainer videos is that they’re engaging, funny and people want to share them.
Also, on most social media platforms, your video will play automatically and draw the eyes of anyone scrolling down the page.
If you’re trying to promote your brand via word of mouth, it’s helpful to have a piece of content that can be so easily shared and quickly viewed.
Explainer Videos Provide Unparalleled Access
More than one billion unique users visit YouTube every month.
Over 4 billion videos are viewed every day.
Not to mention social platforms like Facebook, Instagram, TickTock or Snapchat, which are rapidly becoming more video-friendly.
This means that at any given moment, millions and millions of people around the world can be watching your explainer video. What other forms of content can give you this kind of access?
Google Loves Animated Marketing Videos
There are a lot of statistics that prove it. With the advent of online video, Google’s algorithms have to keep up with the new trends, placing a special emphasis on websites that create dynamic and unique video content for their visitors.
This means that a web page with more motion graphics explainer videos and less text will rank better in Google Search.
5. Explainer Videos are Affordable
A lot of companies are afraid of putting money into video production because of the costs. It typically costs a huge amount of money to pay for production services. Also, historically, many businesses did not have enough budget to a video. It was something only big players could afford to do.
But with the advancement of computer hardware and software, all of a sudden you could get a high-quality 1-minute marketing video for $3000 – $5000!
Some Tips From Freud
The human brain is designed to respond to contents, especially those that communicate familiar ideas. Through a mixture of unfamiliar and familiar ideas, stories told through explainer videos get viewers introduced to new concepts. An explainer video tells clients why they should care about a business.
Originally, an explainer video should be 30-90 seconds in length which translates into a written script of around 200 words or less in most cases. What an explainer video achieves is just incredible.
Explainer video sublimates diverse and difficult wide-ranging and compound ideas into a user-friendly format, allowing viewers to leave with a much better idea of what a company does and why its services are important.
What is different about explainer videos is that they use a simple story to communicate something broader, such as why a particular business exists.
Types Of Explainer Video You Should Consider To Get
Corporate Explainer Video
Maybe you want to translate all that technical gibberish from your business plan into simple moving images.
Perhaps you want to explain your value proposition in a way that even a 5-year-old gets it.
Or you simply want to show the world how much fun casual Fridays are at the office.
Animated corporate videos can be a great way to connect with clients—even the less-technical ones— with a friendly voice and amazing 2D and 3D motion graphics. Now your website explainer videos can show the world the real faces behind the avatars and the personalities who make everything possible.
Homepage Explainer Video
Landing or homepages are an essential part of marketing. Unfortunately, 44% of B2B companies don’t have one. The ones that do assume that old pictures and irrelevant bullet points are good enough.
Landing or homepages are an essential part of marketing. Unfortunately, 44% of B2B companies don’t have one. The ones that do assume that old pictures and irrelevant bullet points are good enough. Videos on your homepage can increase the amount of time people spend on your site and raise conversion, providing more time for your message to sink in. They can also stress your call to action even more and provide high-converting features to your message.
Social Media Videos
Product Animation Videos
Regardless of your industry, video can expand your audience’s short attention span and educate them on the specifics of how your products and services work
Explainer videos can be one of the most compelling ways to tell who you’re, what you do and how it helps people solve a problem and improve their lives. Sometimes the value of a product or service can be difficult to convey, but a short video often provides the perfect form of media to engage users and detail the value of your offering.
People might not realize the impact of your product immediately, but that doesn’t mean you can’t introduce your target audience to your solutions using an eye-catching explainer video that people will enjoy more than the usual sales pitch.
If your product offering is complicated, then you can create an exciting product explainer video to lay out how the product can help people progress from problem to solution in an easily understood way.
Keep this in mind: The main point of your next explainer video should be to teach people with a problem about how your product or service provides a solution while detailing the steps to get there!
Samuel Kaye is a contributing editor for 365 Business Tips and writes about a variety of topics ranging from content marketing strategy to business development to help entrepreneurs and business owners grow their ventures.