Top 10 Product Advertisements that Work
When making a product video, there are formulas that work. We break down the top 10 examples of product advertisements and explain why they work so well.
1. Boom Fire
Boom Fire is an Armenian energy drink. Yes, another energy drink. And we knew that the target audience would say the same thing. And that the market was so competitive – there are a lot of big players like RedBull with flawless marketing and brand power.
But what we noticed was the main players were targeting extreme sports, which aren’t so popular in Armenia. So we decided to go with another direction – target the young audience who love to party (fast life, youthful exuberance, etc.) and who had fire in them. We created a product advertisement with an energetic atmosphere depicting nonstop parties ignited by Boom Fire. So the next time they want to light the fire they remember this.
At this moment, Boom Fire is the most popular energy drink in Armenia.
With the Super Bowl, the whole country is in the mindset of numbers – numbers are on the board, jerseys, game stats, etc. Even the game itself is marked with a number (last year’s was LIV, or 54). All of a sudden another number jumps in — 318,000. It’s a big number, an impressive number, a number that beats all those other numbers in a memorable way.
Very smart approach.
3. Karma Cola
This is one of those product ads that sells by not trying to sell you anything.
And it targets people who specifically love Cola, not just the ones who love all soft drinks. It takes the viewers to another world and tells them Cola can also be healthy (or, at least, healthier).
Cool illustrations with an African detail create an exotic atmosphere of wild and untouched places.
Everyone knows that tea is more than a drink in the UK. And one of the great things about tea is that it helps you relax while talking with your teatime companion. It’s an apt message, especially now when we all live online and have less opportunity for real life socializing.
So the message is clear – this tea gets even cats and dogs talking.
The video persuades you to believe that Alexa is an essential technology that you won’t be able to live without, just like your mobile phone.
Another outstanding element is the production level – it’s absolutely amazing. So many locations and scenes, all crafted perfectly and edited in one great ad.
This product ad has been created by Krutart, a wonderful animation studio from Prague. I don’t know how long they spent creating this great piece, but I love every second of this video.
Their Matcha tea comes from Japan from an old family farm, depicted with an origin story in an original and fun way.
The video is short, well designed, and delivers a clear massage.
30 Second Explainer Video – Pros & Cons
This product advertisement is one of those examples. Every detail in this video is thought out. The colors, the style, the character, the music; even the animals. If you watch the video carefully you’ll notice that most of them are fluffy which people associate with cozy and comfortable feelings.
The visuals say “hey these shoes are light and comfortable.” And the particles floating by give you the urge to want to touch them and squeeze them and feel like you won’t get any satisfaction until you do. This Nike ad gets results without using a word. Top-notch marketing.