Facebook Usage Statistics

• Facebook is the third most popular website in the world (after Google and YouTube) with 3.05 billion active visitors per month as of September 30, 2023, an increase of 3% year-over-year. ( Digital Information World )
• Facebook daily active users (DAUs) – DAUs were 2.09 billion on average for September 2023, an increase of 5% year-over-year. - Meta Report‍
• 300 million users watch Stories daily too. (SproutSocial)

The Power of Facebook as a Video Marketing Platform

• Facebook, YouTube, and Instagram are the most promising social platforms to launch video marketing campaigns.
• 84% of video marketers are using Facebook as one of their main video marketing channels. Two-thirds of American marketers do the same. ( HootSuite )
• 24.5% of budgets for video marketing was spent on Facebook by American companies in 2018. ( 99 Firms )
• Currently, native videos are used on 90% of Facebook profiles. ( Forbes )
• Facebook will be able to earn $9.6 billion for video advertising alone.
• 87% of social video advertising spending in the USA is controlled by Facebook. ( Smallbizgenius)
• 94% of Facebook advertising earning comes from mobile devices, and half of this sum comes from mobile-first video ads.

Facebook Users Behavior Stats

• 52% of American adults use Facebook to discover the latest news. (Forbes)
• 47% of consumers watch video ads mainly on Facebook. And by the way, 74% of all Facebook users have above average income. (HootSuite)
• There are more than 4 billion video watches on Facebook every day. According to this source, 500 million viewers watch 100 million hours of video content on Facebook daily.
• 65% of all these views come from mobile.
• 85% of all videos displayed on Facebook are watched on mute. What’s more, 80% of Facebook users feel annoyed because of the auto-playing video ad in their news feed. (So don’t forget to add a transcription to your video so your users may watch and read at the same time and turn off autoplay forever.) ( American Press Institute )
• 62% of users noted that they become more interested in a product or service after discovering it in Stories. ( Facebook )
• Intentionally consumed videos on Facebook are watched 5 times longer compared to those that are discovered. Compared to a static post, users will also spend 5 times more time on a post that contains a video. (  JeffBullas )
• Young users (18-24 years old) spend 75% of their Facebook time on video ads compared to 65+ year old visitors.
• 71% of shoppers find Facebook video ads shown to them to be relevant. However, 51% of adult and older users don’t understand how their feed works and why certain posts are shown to them.

Video Consumption Trends:

• Silent Majority: 85% Watch Facebook Videos on Mute (Highlights the surprising stat about soundless video consumption)
• Facebook Watch: A Billion-Strong Audience (Focuses on the massive user base of Facebook Watch)
• Live vs Pre-Recorded: Users 4x More Likely to Watch Live Videos (Emphasizes the higher engagement of live content)
• Swiping Up for Success: 300 Million Daily Active Users on Facebook Stories (Highlights the popularity of Stories)
• The Power of Sound: 80% of Stories with Voice-Over Drive Better Results (Focuses on the effectiveness of sound in Stories)
• From Video Views to Brand Love: 62% More Interested in Products After Watching (Connects video consumption with increased interest)

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Video Types That Work Best on Facebook

• Facebook users like live streams more than recorded videos – the probability of watching a live stream is 4 times more. Live stream video engagement is 26% higher on Facebook compared to other platforms.
• Users also like square videos – they are watched 35% more frequently than landscape ones.
• But vertical videos are loved with 6-9 times more engagment than square videos. They also get 13.8% more visibility.
• Short videos work better – a 15+ second video ad has a higher abandon rate. The first three seconds of a Facebook video ad are responsible for 47% of total campaign value. That is why 65% of users who watched the first three seconds of a video are likely to watch it up to 10 seconds.
• Facebook native videos have 10 times more reach compared to shared YouTube links, as well as getting 478% more shares compared to other platforms.‍
• Captions that Captivate: Boost Viewing Time by 12% with Captions (Highlights the benefit of captions)
• Mobile-First Matters: Increase Brand Awareness by 67% with Mobile Video Ads (Focuses on the advantage of mobile video ads)
• Engaging with Engagement: Facebook Video Posts See 6.01% Average Rate (States the average engagement rate)
• Call to Action in the Middle: Maximize Conversions with Mid-Video CTAs (Focuses on the optimal placement for calls to action)

Facebook Videos Performance Statistics

• Facebook video posts have an average engagement rate of 6.01%.
• Videos with numbers in titles are likely to receive more views.
• Facebook videos with captions also work well – they are able to boost viewing time by 12%.
• Mobile-first Facebook video increases brand awareness by up to 67%.
• The cost of a Facebook video ad is just 10% of a carousel or single image ad cost.
• TV advertising costs 20 times more than Facebook ads. What’s more, Facebook reaches twice the audience of a TV ad.
• A call to action placed in the middle of the video has the highest conversion rate (16.95%).

Conclusion

Facebook is perhaps the best social network for marketing and sales because no other platform allows you to target users with the same accuracy as Facebook. No other platform is as loyal to business as Facebook. Users also share this opinion and want to see ads relevant to their interests. All you have to do is show the right video to the right users at the right time. We are always here to help you create the best video ad possible to maximise Facebook for your business. Contact us now for a free consultation with our strategy experts.