.webp)
Does your brand use video content right now on social media? If not, you are practically invisible.
But here's the good news.
While your competitors are still posting static images, you can generate more business and get ahead of them with the right video approach.
In 2025, 95% of marketers say video is essential to their strategy—and 93% report a positive ROI. And you might be wondering, is having a video enough? Is it that simple ? The answer is a big NO. The difference between 100 views and viral success isn't luck—it's knowing exactly what works.
We've analyzed the most successful campaigns of 2025 and handpicked the 15 best examples from major brands that generated massive revenue and ruled social media.
Ready to steal their playbook? Let’s dive in.
1. Microsoft's Silent Genius: The Copilot Video That Broke the Rules
Here's what Microsoft did that was brilliant: They created a social media explainer video with zero talking. No voiceover. No spokesperson. No boring corporate script. Just pure visual storytelling with slick 3D animation and UI demos that show you exactly what Copilot does in under 30 seconds.
Why this works like crazy:
Most people scroll social media with their sound OFF. Microsoft knew this. So instead of forcing viewers to unmute (which most won't do), they made the entire story crystal clear through visuals alone.
The 3D animation feels premium and futuristic—exactly what you'd expect from a cutting-edge AI tool. And those UI demonstrations? They don't just tell you what Copilot can do, they show you in real-time.
The result? A video that works whether you're watching it on a silent subway commute or blasting music through your headphones.
Want to see more campaigns like this? Check out these Great Examples of No Voice Over Explainer Videos that are crushing it across every platform.
2. Uber's Emotional Masterclass: How They Made Parents Feel Good About Teen Independence
Uber just pulled off something genius: They turned a potentially scary product (letting your teen ride alone) into an emotional win for parents.
Their collaboration with "Inside Out 2" wasn't random—it was psychological warfare at its finest.
Here's the brilliant strategy:
Instead of focusing on safety features or app functionality, Uber tapped into pure parental emotion. They connected their teen accounts with a beloved Disney movie that's literally about growing up and gaining independence.
The result? Uber transformed a potential parent anxiety into a feel-good moment while driving sign-ups for their teen accounts feature.
This social media ad proves that the best marketing doesn't sell products—it sells emotions and experiences that parents actually want for their kids. If you want to explore more creative campaigns like this, check out our 10 Examples of Fabulous Cartoon Style Ads That Convert Like Crazy.
3. DoorDash's Insane Super Bowl Heist: How They Made Every Advertiser Work for Them
DoorDash just pulled off the greatest marketing heist in Super Bowl history—and it all started with a single social media video.
While other brands spent $7 million for 30 seconds of Super Bowl airtime, DoorDash created a social media campaign that made every single advertiser become their unpaid sales team.
Here's exactly what they did:
DoorDash posted a social media video announcing they would watch every single Super Bowl commercial that aired during the game. Whatever product each company was advertising—cars, candy, mayo, whatever—DoorDash promised to buy that exact item and deliver it all to one lucky contest winner.
Their social media strategy turned every Super Bowl commercial into content for their own channels. Viewers started following DoorDash's social accounts just to track what was being added to the prize pile in real-time. Each update became shareable content that spread like wildfire.
The result?
11.9 billion earned impressions. A Cannes Lions Titanium Grand Prix. And they literally turned the world's most expensive advertising event into their personal shopping spree.
4. Spotify's Kinetic Typography Magic: How Moving Text Became Music Marketing Gold
Spotify just nailed the perfect social media explainer video: killer sound design plus typography that dances.
Their "daylist" announcement used pure kinetic typography—words that dance, bounce, and groove across the screen in sync with the audio.
Why this works perfectly for social media:
Kinetic typography is scroll-stopping content. When words start moving and grooving on your screen, your brain can't help but follow along. It's visually engaging and dynamic enough to hold attention for the full duration.
This explainer video approach is genius because it turns information into entertainment. Instead of boring viewers with static text about what a daylist is, Spotify made the explanation itself part of the experience.
The result? A social media video that doesn't just inform—it captivates.
If you want to know more about Kinetic Typography Marketing Videos, check out our complete guide that shows you exactly how to create text that moves and converts.
5. Duolingo's Dark Comedy Genius: How They Made Language Learning Hilariously Toxic
Duolingo just turned their mascot into a social media villain—and we can't stop watching.
Their latest video featuring Lily's "diabolical self-care routine" perfectly captures what makes Duolingo's social media strategy so addictive.
Here's the brilliant psychology:
Instead of pretending their daily reminder notifications aren't slightly annoying, Duolingo embraced the "toxic Duolingo owl" persona that users created. They turned their biggest criticism into their biggest strength.
Lily isn't your typical friendly mascot—she's chaotic, slightly threatening, and absolutely hilarious.
Why this works:
Self-aware comedy hits different on social media. When brands acknowledge their own quirks through humor, it feels authentic rather than corporate. Duolingo doesn't deny that their app can be pushy—they make it funny.
6. Duolingo's Event Marketing Mastery: How They Made Learning Cool Again
Duolingo just turned user retention into the most entertaining stalker story ever told.
Their animated social media video features the iconic Duolingo owl spotting an inactive user and going to absolutely ridiculous lengths to win them back.
This social media video perfectly captures the real Duolingo experience. Everyone who's used the app knows that persistent green owl will hunt you down with notifications until you complete your lesson. Instead of hiding from this reputation, Duolingo made it adorable.
The video shows Duolingo's relentless commitment to user success while making it funny instead of annoying. The message is clear: "We'll do whatever it takes to help you learn—even if that means dancing for you."
7. M&M's Typography Revolution: How Candy Became a Statement About Belonging
M&M's just proved that sometimes the most powerful message comes from how you arrange your words.
Their social media marketing video for the #ForAllFunkind campaign combines their iconic colorful M&M's characters with dynamic typography.
Here's what made this brilliant:
Instead of a traditional brand message, M&M's let their own characters do the storytelling alongside moving text. The different colored M&M's represent the fun variety they're talking about, making "We're on a mission to create a world where everyone feels they belong using the power of fun" feel genuine and joyful.
This social media video shows how brands can unite their community around pure positivity and fun. M&M's proved you can bring people together simply by celebrating what makes everyone happy—and that's sharing good times over great candy.
8. Energizer's Power Move: How They Dethroned the Competition in 11 Seconds
Energizer just delivered the ultimate mic drop moment—literally.
Their 11-second social media video features the iconic Energizer Bunny doing what he does best: proving who's really #1 in the battery game.
Here's the brilliant visual storytelling:
The bunny places an Energizer Ultimate Lithium battery on a pedestal, then knocks off what looks suspiciously like a Duracell battery. No subtlety here—just pure "we're better and we know it" energy.
Why this direct approach works:
Competitive marketing done right. Instead of vague claims about being "better," Energizer brought receipts—a literal Guinness World Record. Then they let their mascot physically demonstrate the hierarchy.
The result? A bold statement that's impossible to ignore.
9. Nintendo's Pure Joy Marketing: How Mario Kart Sells Itself
Nintendo just proved that sometimes the best marketing is letting your product be the star.
Their Mario Kart World announcement video for Nintendo Switch 2 is pure gameplay magic—beloved characters racing through stunning new worlds.
The video shows off the new worlds through pure gameplay footage, letting viewers imagine themselves behind the wheel. When Mario drifts around a corner with that iconic smile, you can practically feel the fun.
Why this approach works:
Nintendo knows that Mario Kart sells itself—people don't need convincing that it's fun, they just need to see it in action. The characters' joy is infectious and instantly recognizable.
The result? Pure anticipation. Nintendo created desire not through persuasion, but through demonstration of joy.
10. IBM's AI Evolution Social Media Video
IBM figured out how to talk about AI without making your brain hurt.
Let's be honest—most AI announcements sound like they're written by robots for robots. IBM's watsonx.data video actually makes sense to regular humans.
They skipped the tech-speak nightmare and just said "AI just leveled up" ⚡. No PhD required to understand that. They compared data to "fuel"—something we all get. Your car needs gas, AI needs data. Simple.
Why this actually works:
Every business owner knows the pain of juggling ten different systems that don't talk to each other. IBM promised "one smart, unified interface" which basically means "stop the chaos and use one thing that actually works."
The result:
The social media video doesn't try to impress you with how smart IBM is. Instead, it focuses on making your life easier. That's marketing that actually connects with real people dealing with real problems.
Want to see more brands that talk human? Check out these Great Examples of B2B Videos That Don't Suck.
11. Levi's Genius Move: How They Made History Cool Again
Levi's just figured out how to make a 1985 commercial feel like the hottest thing on social media.
Their "REIIMAGINE" campaign with Beyoncé takes their classic "Launderette" ad and gives it the ultimate glow-up. Instead of trying to create something completely new, they reimagined something that already worked—but with the biggest star on the planet.
What made this brilliant:
Levi's didn't just hire Beyoncé to wear jeans and look pretty. They positioned her as a "change maker and icon"—someone who represents what Levi's has always stood for. Nostalgia with star power is an unbeatable combo. People who remember the original 1985 ad get that warm fuzzy feeling, while new audiences discover it through Beyoncé's lens. It's heritage marketing that doesn't feel dusty.
This social media campaign proves that the best celebrity partnerships don't just borrow fame—they amplify brand values.
12. Google's Smart Move: Let Your Users Do the Talking
Google figured out the secret to selling AI—don't sell it, just show real people loving it.
Their AI Mode social media video combines actual user testimonials with quick animations of the tool working. It's like getting a friend's recommendation while seeing exactly what they're talking about.
Why this works so well:
When real people say "this changed how I search," it beats any corporate speech. Plus, you get to watch the AI actually solve problems in real-time, so there's no mystery about what you're getting.
The lesson:
Sometimes the best way to prove your product works is to just show people using it and loving it. No fancy explanations needed.
13. Google's Quantum Celebration: How They Made Rocket Science Feel Accessible
Google just made quantum computing sound less like sci-fi and more like the coolest thing you never knew you needed.
Their World Quantum Day social media video tackles one of the most mind-bending concepts in technology superposition and somehow makes it feel understandable. When they say their quantum chip can do in 5 minutes what would take supercomputers "10 septillion years," that's not just impressive, it's universe-breakingly wild.
What makes this social media video brilliant:
Instead of drowning viewers in physics jargon, Google used real scientists explaining real breakthroughs. Kevin and Monica aren't actors—they're the actual people building this technology, which makes their excitement genuine and infectious.
This social media marketing video proves that even the most complex technology can be shared if you focus on the human impact rather than the technical specs. Google made quantum computing feel like hope for the future instead of intimidating science.
14. Walmart's "Who Knew?" Genius: How They Made App Downloads Feel Like Discoveries
Walmart just turned their app promotion into the most entertaining treasure hunt ever.
Their social media ad with Walton Goggins is basically one long "plot twist" reveal—from saunas to dancing shoes to accordions, everything surprising comes from Walmart. But the real genius? Making the Walmart app the hero that finds it all.
What makes this so brilliant:
The video plays with our assumptions about Walmart. Most people think "groceries and basics," but Goggins keeps revealing increasingly random items available through the app.
Why this works:
Instead of listing app features, Walmart made the app the solution to endless possibilities. The "Who knew?" repetition becomes sticky—you'll remember the app next time you need something random.
This social media video reframes the Walmart app as a treasure-hunting tool rather than just another shopping app.
Want to see more brands that made apps irresistible? Check out these Great Examples of App Explainer Videos.
15. Coinbase's Smart Approach: Making Crypto Simple, Not Scary
Coinbase just proved that the best way to sell crypto is to stop trying to sell it.
Their "Little Lesson 3" blockchain explainer video tackles Bitcoin buying step-by-step. The creator admits "buying bitcoin always sounded intimidating to me," which immediately makes viewers feel less alone.
What makes this brilliant:
Instead of hyping crypto riches, they focused on removing intimidation. The step-by-step screen recording shows exactly what to tap and when—no surprises, no mystery. When people understand the actual process (verification codes, payment methods, processing time), they're more likely to trust it.
The strategy:
This blockchain explainer video proves that teaching first, selling second builds more confidence than flashy promises. When crypto feels manageable instead of mysterious, people actually take action.
Want to see more crypto companies doing it right? Check out these Best Blockchain Explainer Videos to inspire your next project.
Final Thoughts
From Microsoft's silent genius to Duolingo's chaotic charm, these 15 examples prove that the most memorable social media videos come from brands brave enough to break the rules.
Ready to create social media videos that actually convert? Let's talk about your video ideas and see how we can bring your brand's story to life.
