Stacks City Animated Company Video

Intro

Imagine a world where everyone is digitally connected in a way that’s mutually beneficial to all parties. That’s Stacks City.

Challenge

We almost always suggest that when making an explainer video, you target one very specific audience. But there are exceptions, and Stacks City is one of them. How do you reach three unique potential customers?

Solution

By showing the connection between three different people (the farmer, the coffee drinker, and the business owner) with dynamic visuals and a compelling narrative, we bridged the gap between target audiences. The graphics keep everything connected, while the story shows exactly how each person benefits from using the Stacks City product.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Animation production: Yans Media

Style: 2d motion graphics

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Illustrations: Gayane Hakobian, Karina Azizyan

Motion Graphics: Tigran Movsisyan, Smbat Harutyunyan

Traditional Animation: Gayane Hakobian, Hakob Gepenyan