IXOPAY Animated Explainer Video | Yans Media Case Study

IXOPAY is an enterprise-grade payment orchestration platform that connects businesses to 200+ payment providers and 300+ payment methods through a single API. In 2024, it handled over $40 billion in transactions for global brands like DHL, IKEA, and Louis Vuitton.

The Goal

IXOPAY wanted a video to:

• Educate prospects about the concept of payment orchestration, and how it’s more than just payment processing.
• Highlight IXOPAY’s unique enterprise-grade platform and how it solves complex payment challenges at scale.
• Position IXOPAY as a trusted, global, and enterprise-ready solution.
• Encourage viewers to Request a Demo.

They specifically asked for:

• A professional, enterprise-grade look — no cartoonish characters.
• A clear explanation of benefits for enterprise and scaling merchants.
• A video that aligns with their brand’s dark, geometric, and sophisticated style.

Our Approach

At Yans Media, what sets us apart is that we don't just create motion pictures—we dive deep into understanding the product and project goals to deliver comprehensive marketing solutions.

For this project, we designed a step-by-step creative process tailored to meet IXOPAY's specific objectives.

Our first step involved conducting an in-depth briefing to understand not just surface-level requirements, but the real marketing challenges and pain points their clients face that we could address.

After ensuring alignment on goals and strategy, we moved into production following these key phases:

1. Script Development

Through our discovery process, we identified that IXOPAY's clients were struggling with managing multiple payment system integrations—a challenge that demanded significant internal resources and hindered business growth.

We addressed this pain point immediately in our opening line: "Managing payments at a global scale shouldn't mean building dozens of integrations," positioning IXOPAY as the clear solution.

The script strategically emphasized the platform's core benefits: improved authorization rates, reduced costs, faster time-to-market, and global reach. We concluded with a direct call-to-action—"Request a Demo"—ensuring prospects knew exactly how to take the next step in their customer journey.

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2. Visual Sketches

Sketches form the foundation of any visual development process. This project presented unique challenges since we were working without character-driven storytelling, making it difficult to depict the narrative flow and showcase the dynamic elements that would help stakeholders visualize the final product. To overcome this, we created highly detailed sketches that clearly illustrated key concepts including global scalability, data reporting, transaction routing, and system integrations.

3. Style frames

Next, we proposed styleframes to set the look and feel: dark backgrounds, purple gradients, geometric shapes, and minimal, modern icons — consistent with IXOPAY’s brand and suitable for an enterprise audience.

4. Visuals

Once approved, we created polished visuals based on the sketches and styleframes. The visuals highlighted:

• The global ecosystem of payment methods and service providers.
• IXOPAY’s central role in orchestrating payments.
• Data dashboards, improved performance, and integrations with ERP, CRM, TMS.
• Real-world metrics like $40B in annual transactions.

The visuals combined clear infographics with dynamic movement and a sleek color palette.

5. Voice Over & Sound Design

We worked with a professional VO artist to deliver the script in a calm, authoritative tone. Sound design was subtle, with ambient layers and light transitions to support the visuals without overpowering them — emphasizing trust, professionalism, and clarity.

6. Animation

Finally, we animated the video using smooth transitions, line animations, and dynamic graphs. Elements like gears, charts, and global maps moved elegantly to tell the story of seamless integration and optimization.

Outcome

The final video delivered:

• A clear explanation of payment orchestration and IXOPAY’s value.
• A professional, enterprise-level aesthetic consistent with IXOPAY’s brand.
• A strong call-to-action that moved prospects further along the sales funnel.

It positioned IXOPAY as a trusted global partner for enterprise merchants looking to turn payment infrastructure into a competitive advantage.

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