Story Square

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Here’s another great example of an ecosystem we weren’t aware of until we partnered with Storysquare.

Many journalism students write excellent news stories as a part of their classes and degrees. They put a huge amount of effort into them and the results can sometimes be outstanding. But, without any connections, the stories they write end up getting shelved.

Storysquare provides a hub for journalism students to connect with media outlets. The media outlets can browse story ideas and request full content. The students can potentially get published, earn money, and get a professional credit. Their school can get noticed. Even readers win by getting access to news content that may have been previously ignored. Everyone wins with Storysquare.

Story Square animated explainer
Story Square 2d animated explainer
Story Square video

challenge // Get The Word Out With An Explainer Video

Storysquare has an interesting idea, but a very specific target audience; journalism students and media outlets who are looking for stories. We had to create an animated explainer video that was attractive to both of those, while communicating to them in terms befitting of their industry and world.

Story Square animated explainer video

Solution // Use What Works

While the idea of Storysquare is a unique one, our approach to help them is a tried and true method. We decided that creating a standard 2D animated explainer video was the best choice to spread the word. We began by using one of our favorite script structures — the problem, solution, benefits script. It’s basic, it’s common, but boy does it work. The problem? Media outlets are always looking for a scoop and journalism students may have one but have got no way to shop it around. The solution?’s hub. Using warm visuals featuring characters acting out the scenes, we created an easy-to-understand narrative and painted a clear, compelling picture.

2d explainer video


Animation production: Yans Media

Style: 2d motion graphics

Creative Direction: Tigran Movsisyan

Story Board&Illustration: Anet Hovhannisyan, Gayane Hakobian

Motion Graphics: Gevorg Vardaynan, Tigran Movsisyan

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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