How do you craft an effective sales message when you’re targeting more than one group of potential users?
Usually, we recommend that companies get as specific as possible when determining their target audience. It doesn’t make for a compelling message when you try to be all things to all people. However, there can be exceptions. With Quorso, it was important to showcase the usage of their app between all departments. We did this by creating five coworker characters. That way, we could show a typical day in the office and show all the pain points between them. Enter Quorso, now integrated across the company to create individual solutions and then solutions on a company-wide scale.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Animation production: Yans Media
Style: 2.5D motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan, Karina Azizyan
Motion Graphics: Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Hakob Gepenyan