Freightmate is transforming the way freight forwarders and customs brokers handle operations. Their platform automates some of the most tedious, error-prone workflows—like processing shipping documents, reconciling invoices, preparing customs entries, and sending shipment updates—all from one centralized workspace.
The Goal
The Freightmate team needed a product video that clearly explained how their AI-powered automation platform works, and why it matters. The aim was to connect with operations and finance leaders at forwarding companies and show that automation doesn’t have to be complex or disruptive—it can just work.
Our Role
We handled everything from start to finish:
- Scriptwriting
- Sketches
- Styleframes
- Visuals and Animation
Scriptwriting
We crafted a sharp, benefit-driven script that gets straight to the pain: managing freight is messy. Instead of getting technical, we focused on relatable, real-world problems and clear moments of relief—showing exactly how Freightmate removes friction from everyday workflows.
Sketches
Our early sketches explored layout, pacing, and transitions, helping us simplify complex tasks like invoice matching and customs entry prep. This rough stage let us quickly validate ideas with the client and keep the visuals grounded in real freight-forwarding tasks.
Styleframes
To bring the Freightmate brand to life, we designed a UI-driven visual world with soft gradients, clean layouts, and a modern palette. These scenes show automation not as a future fantasy, but as something practical and here today—reliable, clean, and integrated.
Final Visuals & Animation
The final video combined modular design with confident motion. We visually walked viewers through each workflow—shipping docs, AP, customs, and SOPs—with clear, intuitive transitions. Every interaction reinforced Freightmate’s core message: automation that scales without the chaos.
Voiceover & Music
We used a clear, professional voiceover with dynamic music that added momentum without overwhelming the message. The sound design was subtle but intentional, supporting key transitions while keeping the focus on the visuals and voice.
The Result
The finished video is sharp, modern, and built to convert. It simplifies a complex solution in a way that’s easy to follow and visually engaging—making it a powerful tool in Freightmate’s marketing and sales toolkit.
Credits
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