Deloitte – Smart Bases

Visualizing the Future of U.S. Military Bases

The world is changing rapidly. Deloitte wanted to create a presentation for United States military base commanders to help them understand the potential of moving their bases into the future.

The Challenge – An Oldschool Audience

Deloitte needed a video that could take the complexities of upgrading military bases to modern technology and make it understandable for base commanders who have been doing things the same way for decades. While incredibly skilled at military tactics, organization, and leadership, many of the commanders were born long before the digital age. And learning about things like IoT, smart technology, and AI can be like learning a new language for the unfamiliar.

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Deloitte animated video
hi-tech company video
smart bases animation

The Solution – Simplifying the Message with Visuals

Oftentimes, it’s far easier to show somebody how something works than it is to tell them. Our goal with the Smart Bases video was to use clean designs and accessible animations to show how a Smart Base would be advantageous. Using these methods, we were able to create a story that flows simply and explains clearly. While a picture is worth a thousand words, a video like this is worth a million when it comes to creating understanding.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Animation production: Yans Media

Style: 2d motion graphics

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Illustrations: Nune Khachatryan

Motion Graphics: Tigran Movsisyan, Levon Kirakosyan