Upside is a platform that helps businesses like gas stations, convenience stores, and restaurants increase their customer reach and profitability through personalized promotions. By using anonymized transaction data, Upside creates targeted cashback offers that drive customer behavior and improve sales.
Project Overview:
We developed a series of three videos for Upside, each tailored to communicate the platform’s benefits to different business segments, including gas stations, convenience stores, and restaurants. The videos emphasized how Upside uses data and partnerships with apps like Uber and Instacart to attract new and high-value customers.
Creative Approach:
The videos used dynamic animation and engaging visuals to illustrate how Upside integrates seamlessly into businesses, showcasing the ease and impact of using their platform. The messaging was designed to resonate with each segment’s specific pain points, emphasizing profitability and customer retention.
Impact:
The campaign effectively communicated the benefits of Upside to diverse audiences, leading to increased conversion rates from their homepage and further engagement with potential users. The success of these videos led to additional projects with Upside to continue driving their marketing strategy.
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