Stacks City
Imagine a world where everyone is digitally connected in a way that’s mutually beneficial to all parties.
That’s Stacks City.
Challenge
We almost always suggest that when making an explainer video, you target one very specific audience. But there are exceptions, and Stacks City is one of them. How do you reach three unique potential customers?
Solution
By showing the connection between three different people (the farmer, the coffee drinker, and the business owner) with dynamic visuals and a compelling narrative, we bridged the gap between target audiences.
The graphics keep everything connected, while the story shows exactly how each person benefits from using the Stacks City product.
Credits
Animation production: Yans Media
Style: 2d motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Karina Azizyan
Motion Graphics: Tigran Movsisyan, Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Hakob Gepenyan