In the crowded shipping business market, how do you make an impact and stand out from the rest?
Solution: We came up with a branding solution to establish trust with potential customers. This was accomplished by taking advantage of Silk Rd’s very namesake—the legendary silk road across Asia. Crafting a narrative that tied in the old silk road with the new was a way to create a connection in people’s minds between the legend and a business they can use today. The result is an entertaining story that informs about the business as well.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Animation production: Yans Media
Style: 2D motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan
Motion Graphics: Gevorg Vardanyan