Silk Road

Explainer Video
Product
All Videos

Silk Rd is a shipping and logistics company making it easier than ever to book trucks in the middle east.

Challenge:

In the crowded shipping business market, how do you make an impact and stand out from the rest?

Solution:

Solution: We came up with a branding solution to establish trust with potential customers. This was accomplished by taking advantage of Silk Rd’s very namesake—the legendary silk road across Asia. Crafting a narrative that tied in the old silk road with the new was a way to create a connection in people’s minds between the legend and a business they can use today. The result is an entertaining story that informs about the business as well.

Silk Road animation

Silk Road video
Silk Road explainer video
animated explainer video
marketing video
app explainer video
Silk Road animated video


Credits

Animation production: Yans Media

Style: 2D  motion graphics

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Illustrations: Gayane Hakobian, Anet Hovhannisyan

Motion Graphics: Gevorg Vardanyan

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

asdasdsadsa asdas sad sD