In the crowded shipping business market, how do you make an impact and stand out from the rest?
Solution: We came up with a branding solution to establish trust with potential customers. This was accomplished by taking advantage of Silk Rd’s very namesake—the legendary silk road across Asia. Crafting a narrative that tied in the old silk road with the new was a way to create a connection in people’s minds between the legend and a business they can use today. The result is an entertaining story that informs about the business as well.
Animation production: Yans Media
Style: 2D motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan
Motion Graphics: Gevorg Vardanyan
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