The impact 2020 has had on workplace environments can’t be understated. And from meetings to events, the need for virtual gathering places has exploded exponentially. That’s where Hive comes in.
Virtual workplace meeting platforms have long been dominated by a few heavy hitters. For chats, Slack has long been king. For project collaboration, tools like Basecamp and Asana have been at the top. And for video chats, Zoom has become such a household name that my elderly family members are now comfortable using it barely a year after they learned how to text. That said, the need for better, more refined virtual meeting place tools has been a direct byproduct of the COVID pandemic. But how do you make a new business stand out amidst the existing giants?
Branding is key. Hive’s product – virtual event spaces – fills a tremendous need that arose from pandemic life. But you need more than a great product to take on the big guys. You need to make an impact; make an impression in people’s minds. By creating the entire video around the bee-based branding from script to visuals to audio, we greatly increase the chance to be memorable. It happens all the time. Picture a meeting. A dozen decision makers all crowded onto a screen in a Zoom meeting. The topic of needing a new virtual meeting space that better suits their needs arises. People toss ideas around. Someone says, “what about the one with the video with the bees?” “What was that one called, again?” “Hive.” Because while people may not remember a name or a message, they will likely remember branding associations.
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Animation production: Yans Media
Style: 2.5D Motion Graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Art Direction: Anet Hovhannisyan
Illustrations: Anet Hovhannisyan, Gani Hakobian
Motion Graphics: Hakob Gepenyan, Smbat Harutyunyan
Traditional Animation: Gani Hakobian, Anet Hovhannisyan