What is MAPP? MAPP is the leading insight-led customer experience platform. Renowned companies like PepsiCo, LloydsPharmacy, and JYSK use this platform to gain better marketing insights and boost their revenue.
Our challenge was to showcase MAPP's diverse solutions and benefits, sparking interest and enhancing conversion rates.
Our campaign was designed to support both mid-funnel marketing activities and conversions. We created three concise videos, each highlighting the features and benefits of MAPP's key solutions, plus a comprehensive video that consolidated all benefits into one engaging overview.
Another challenge was finding the right style. The MAPP team sought something that would appeal to enterprise-level companies and align with their brand, while also appearing modern and cool.
Thanks to our battle-tested process, the final product was captivating, imaginative, and perfectly encapsulated the essence of MAPP's solutions.
The outcome was outstanding: over 1.1 million views on YouTube alone and a significant improvement in conversion rates.
This version maintains the essence of your message, with improvements for better flow and engagement in a marketing context.