Animated Explainer Video
Marketing & Advertising


What is MAPP? MAPP is the leading insight-led customer experience platform. Renowned companies like PepsiCo, LloydsPharmacy, and JYSK use this platform to gain better marketing insights and boost their revenue.

Our challenge was to showcase MAPP's diverse solutions and benefits, sparking interest and enhancing conversion rates.

Creative Approach

Our campaign was designed to support both mid-funnel marketing activities and conversions. We created three concise videos, each highlighting the features and benefits of MAPP's key solutions, plus a comprehensive video that consolidated all benefits into one engaging overview.

Another challenge was finding the right style. The MAPP team sought something that would appeal to enterprise-level companies and align with their brand, while also appearing modern and cool.

Thanks to our battle-tested process, the final product was captivating, imaginative, and perfectly encapsulated the essence of MAPP's solutions.


The outcome was outstanding: over 1.1 million views on YouTube alone and a significant improvement in conversion rates.

This version maintains the essence of your message, with improvements for better flow and engagement in a marketing context.


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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