Laclary startup explainer video

Consumers want to know whether the products they buy are safe or not. Unfortunately, in most cases, they don’t know what they’re getting until they read reviews from other customers. But they don’t need to go down that path. There is a platform that delivers valuable product manufacturing information with just a tap of a finger: Laclary.

Laclary utilizes AR technology, making the app simple and convenient to use. The customer uses their mobile device to scan the product and see the information, giving them the confidence to make the purchase. They can also share the information they find to social media, creating useful content for other users as well. Other parties, such as manufacturers, can produce digital content and marketing to lead the shoppers to purchase.

Laclary will help shoppers choose the right products when they shop around. To introduce this platform, an engaging and attractive startup explainer video was a great choice for them.

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challenge // tell about the startup and build the brand awareness

Laclary approached us to make an animated demo video about the platform. The primary objective of the video for startups is to engage with future users and introduce the product; in this instance that’s Laclary. . From the long discussion with the Laclary team, we can conclude and break down the objectives to specific points: From the long discussion with the Laclary team, we can conclude and break down the objectives to specific points:

  • Increase the conversion rate
  • Clarify the product objectives
  • Increase the interest levels of audiences
  • Drive web traffic
  • Build audience retention on video hosting sites (Youtube, Vimeo, etc.)
  • Stimulate social media engagement (by sharing the video)

With brand awareness as the challenge, we’d agree that the startup video is the best option.

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 Solution // The excellent startup explainer video

Laclary and Yans Media decided to partner to make a stunning startup explainer video. We gathered branding assets and chose 2D Motion graphics as the style of the video. There’s a reason behind that choice of style; people have a short span of attention. To keep engagement high, we wanted to surprise viewers with fun and artistic content. There is no better design solution than 2D motion graphics production for this purpose.
Using start-of-the-art technologies and tools, we started video production. We also used the Laclary assets to promote the brand identity and culture. The fun animated characters, objects, and colors are tested before rendered (finalized). Ultimately, we would keep the texts in the dominant narrative so that the video can best convey the company’s messages.

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Animation production: Yans Media

Style: 2d motion graphics

Vertical(s) Explainer Video



Creative Direction: Tigran Movsisyan

Story Board&Illustration: Anet Hovhannisyan, Gayane Hakobian

Motion Graphics: Gevorg Vardaynan, Tigran Movsisyan