Intrapreneurship Marketing Video

Barclays Intrapreneurship is a program that develops and nurtures entrepreneurial qualities for employees within an existing organization.

Challenge

In a world of noise (both physical and digital), how do you stand out from the crowd and get people to pay attention to your message above the rest?

Solution

Sometimes, less is more. Especially in our modern era with so many channels of marketing and advertising pushing their way into our field of vision. That’s why this video from Barclays works so well. There are no busy visuals. No complex ideas to have to stop and think about. No voiceover. Not even any capital letters to distract from the streamlined wordplay. Just a simple, short message that piques curiosity and takes the watcher on a focused journey. The result is a simple message that works because it’s exactly that, simple.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Client: Hive

Animation production: Yans Media

Style: 2.5D  Motion Graphics

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Art Direction: Anet Hovhannisyan

Illustrations: Anet Hovhannisyan, Gani Hakobian

Motion Graphics: Hakob Gepenyan, Smbat Harutyunyan

Traditional Animation: Gani Hakobian, Anet Hovhannisyan