In the trading world, information is the most valuable asset. Data is capable of turning markets, fluctuating stocks and swinging currencies. As a result, markets become vibrant communities where individuals interact to share content, insights, and opinions. And just as in a modern app explainer, software connectivity is key to achieving the best results.
Is there a second most valuable asset? Speed. In financial markets, one second can mean the difference between a winning trade and a losing streak. Now, what happens when information and speed meet? You have Symphony, a communication service that helps organizations seize the power of fast and reliable data.
The people at Symphony contacted Simplifilm to create a series of app explainer videos. They wanted to describe their features to the public in an easy and engaging way. Since their services include a wide variety of financial solutions, they wanted a mobile app explainer video series that could transmit the ideas of speed, interaction, and security.
Symphony’s top product is an app, so we immediately started brainstorming explainer video ideas. They wanted a vibe that came across as both friendly and professional. For this reason, we also wanted to add concepts from corporate explainer videos to the mix. Our explainer video production company was eager to start.
As we said earlier, we created a series of cheerful app explainer videos to describe Symphony’s goals. We used friendly characters, each with their own challenge and task. We also compared them to other characters in opposite situations.
The result is videos that efficiently let the viewer know what Symphony is all about. We also matched the animation to the company’s own brand standards. For this purpose, with professional looking illustrations and smooth animation production techniques, we project an impression of speed and connectivity.
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Animation production: Yans Media
Style: 2d motion graphics
Vertical(s): Financial services
Creative Direction: Tim Savage,Tigran Movsisyan
Story Board&Illustration: Nune Khachatryan, Astghik Salnazaryan
Motion Graphics: Hakob Gepenyan, Tigran Movsisyan