App Explainer Animated Video For Financial Messaging Platform Symphony

In the trading world, information is the most valuable asset. Data is capable of turning markets, fluctuating stocks and swinging currencies. As a result, markets become vibrant communities where individuals interact to share content, insights, and opinions. And just as in a modern app explainer, software connectivity is key to achieving the best results.

Is there a second most valuable asset? Speed. In financial markets, one second can mean the difference between a winning trade and a losing streak. Now, what happens when information and speed meet? You have Symphony, a communication service that helps organizations seize the power of fast and reliable data.

The Challenge // Create An App Explainer Video To Describe Symphony Services

The people at Symphony contacted Simplifilm to create a series of app explainer videos. They wanted to describe their features to the public in an easy and engaging way. Since their services include a wide variety of financial solutions, they wanted a mobile app explainer video series that could transmit the ideas of speed, interaction, and security.
Symphony’s top product is an app, so we immediately started brainstorming explainer video ideas. They wanted a vibe that came across as both friendly and professional. For this reason, we also wanted to add concepts from corporate explainer videos to the mix. Our  explainer video production company was eager to start.

The Solution // An Animated Promotional Video That Simplifies Complex Financial Services

As we said earlier, we created a series of cheerful app explainer videos to describe Symphony’s goals. We used friendly characters, each with their own challenge and task. We also compared them to other characters in opposite situations.

The result is videos that efficiently let the viewer know what Symphony is all about. We also matched the animation to the company’s own brand standards. For this purpose, with professional looking illustrations and smooth animation production techniques, we project an impression of speed and connectivity.


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Credits

Animation production: Yans Media

Style: 2d motion graphics

Vertical(s): Financial services

Creative Direction: Tim Savage,Tigran Movsisyan

Story Board&Illustration: Nune Khachatryan, Astghik Salnazaryan

Motion Graphics: Hakob Gepenyan, Tigran Movsisyan