Varpet faced a challenge: they needed a straightforward way to explain their innovative solution to an age-old problem – finding workers at a time that suits you. Additionally, some customers misunderstood the real value, thinking Varpet was a service provider, not an app.
Targeting a relatively older audience, we focused on clear storytelling over rapid transitions and complex motion elements to avoid confusion. We developed a concept where the user becomes a detective in search of a worker for the day, which resonated well with the audience. To illustrate the solution, we enlarged the app interface in the video, making it easily visible even on smaller phone screens.
The video was a triumph, quickly establishing trust in the business. It played a key role in attracting the first 15000 users to the app.
Animation production: Yans Media
Style: 2d motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Anet Hovhannisyan, Gayane Hakobian, Karina Azizyan
Motion Graphics: Tigran Movsisyan, Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Hakob Gepenyan
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