AdQuick

Explainer Video
Product
Marketing & Advertising
All Videos
Animated video for brand awareness with over 600,000 YouTube views.

Challenge

AdQuick, an advertising sales company, specializes in more traditional advertising methods. In an era where internet marketing garners most of the attention, traditional advertising mediums like signs and billboards often get overlooked. The challenge lies in convincing companies that these 'old-fashioned' methods can still be highly effective.

Furthermore, earning the trust of an advertising company like AdQuick added an extra layer of pressure and responsibility for us. In a way, they were our colleagues in the industry, making their trust and confidence in our approach crucial.

Ad Quick

Solution:

AdQuick has a great product, but let's face it, there's a pretty big bias against traditional ads these days. Our first move was to point that out, but we also wanted to show that Out-of-Home (OOH) advertising still has its charm.

So, we took real-world examples of OOH ads and presented them in a cool, artistic way. This was to remind people how often they actually come across billboards and signs in their everyday lives.

Then we connected the dots, showing how AdQuick can make brands stand out just like those ads do. It's about giving those old-school methods a fresh spin.The results

marketing platform advertising

The result

AdQuick video is the most-watched for the brand. It has garnered approximately 600,000 views on YouTube alone, helping them to expand and conquer new markets.

Watch the interview with Adam Singer, VP of marketing at AdQuick to learn about his experience collaborating with Yans on this explainer campaign.


software interface animation
animated explainer
Ad Quick animated explainer
Ad Quick animation

Credits

Animation production: Yans Media

Style: 2d motion graphics

Vertical(s) High Tech

Creative Direction: Tigran Movsisyan

Illustrations: Gayane Hakobian, Anet Hovhannisyan,  Karina Azizyan

Motion Graphics: Smbat Harutyunyan

Traditional Animation: Gayane Hakobian, Hakob Gepenyan

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

asdasdsadsa asdas sad sD