AdQuick is an ad sales company that specializes in a more traditional method of advertising.
Challenge:
For the most part, the internet now gets all the attention for marketing, leaving traditional ads in the dust. How do you get companies to realize that “old-fashioned” signs and billboards can still be effective?
Solution:
AdQuick has a great product, but there’s a large bias against traditional advertising methods. So we started by pointing that out, but also letting viewers know that there’s a certain type (OOH, or out-of-home) that still works well. By showing real-world examples in an artistic way, we remind the viewer how often they see signs and billboards in daily life. Then we show them how AdQuick can get their brand attention the same way.
Credits
Animation production: Yans Media
Style: 2d motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan, Karina Azizyan
Motion Graphics: Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Hakob Gepenyan
