AdQuick, an advertising sales company, specializes in more traditional advertising methods. In an era where internet marketing garners most of the attention, traditional advertising mediums like signs and billboards often get overlooked. The challenge lies in convincing companies that these 'old-fashioned' methods can still be highly effective.
Furthermore, earning the trust of an advertising company like AdQuick added an extra layer of pressure and responsibility for us. In a way, they were our colleagues in the industry, making their trust and confidence in our approach crucial.
AdQuick has a great product, but let's face it, there's a pretty big bias against traditional ads these days. Our first move was to point that out, but we also wanted to show that Out-of-Home (OOH) advertising still has its charm.
So, we took real-world examples of OOH ads and presented them in a cool, artistic way. This was to remind people how often they actually come across billboards and signs in their everyday lives.
Then we connected the dots, showing how AdQuick can make brands stand out just like those ads do. It's about giving those old-school methods a fresh spin.The results
AdQuick video is the most-watched for the brand. It has garnered approximately 600,000 views on YouTube alone, helping them to expand and conquer new markets.
Watch the interview with Adam Singer, VP of marketing at AdQuick to learn about his experience collaborating with Yans on this explainer campaign.
Animation production: Yans Media
Style: 2d motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan, Karina Azizyan
Motion Graphics: Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Hakob Gepenyan
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