Grata platform demo video case study | Yans Media

Grata is the leading private market dealmaking platform. For the new launch, the goal was to create a video that introduced Grata in a fresh way — not just as a data provider, but as a complete dealmaking platform. The video needed to highlight sleek design, powerful AI workflows, and strong private company data, while keeping the message clear and easy to follow.

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The Challenge

Private market dealmaking is fast and competitive. Investors face pressure to bring new ideas, advisors need to show value with better insights, and companies risk falling behind without quick acquisitions. But finding good private company data is difficult, and most sources are low quality.

The video had to show these challenges quickly and then position Grata as the solution — a platform that makes it easier to find better data, act on it, and close more deals.

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The Story & Approach

While storyboarding, the focus was on making the story as simple and clear as possible. The script covered complex challenges and solutions, so the goal was to break it into easy steps the viewer could follow.

At Yans Media, we focused on making a complex product story feel simple and clear. The storyboard helped us shape the narrative visually — showing not only the challenges of private market dealmaking but also how Grata’s platform solves them in practice. We highlighted key moments like discovering hidden companies, building better buyer lists, and collaborating more effectively, so the viewer could easily understand the value Grata brings. Smooth transitions and clean visuals kept the focus on clarity, guiding the audience through the full journey of dealmaking with Grata.

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The narration clearly communicates how Grata transforms private market dealmaking. It shows how the platform addresses real pain points by giving users better data, more automation, and smoother collaboration. Rather than overwhelming viewers with details, the video balances showcasing the product with straightforward storytelling that keeps the focus on the bigger picture.

The Result

In under 45 seconds, the video communicates what would normally take a website visitor twenty minutes to explore. The message is delivered in a clear and engaging way, making the value of Grata instantly understandable. This sharper communication has improved how the brand speaks to its audience and increased conversion from site visits to demo requests.