Companies need to integrate processes and track their assets to compete in a cutthroat world. Most importantly, they need to have a powerful and open channel of communication between all people. The best way to do this? By using a performance management platform like 15five.
15five combines employee feedback, pulse surveys, and peer recognition, all with the purpose of creating efficient teams and a solid company culture. The best way to how benefits without sing a lot of technical mumbo jumbo? An explanatory video.
Workplace culture, HR management, and engagement maximization are popular terms in today’s corporate environment. But they might not be the easiest to explain.
With this issue in mind, 15five approached us with the idea to develop an explanatory video. They wanted to speak to HR managers who handle the greatest foundation of any collective effort: the talented people who make up a company.
Of course, this required a simple way to describe all the features their HR management software provides. They wanted to highlight concepts like employee connectivity, performance metrics, and a stronger company culture. They also wanted to shake up YouTube with attractive visuals.
We tried to be as clear as possible and let the animated video speak for itself. We addressed the issue at hand with the basic explainer video formula. The video starts off with a simple opening. We then introduced the solution in a straightforward manner. Next, we described how it works by highlighting the benefits. We finally concluded with a concise call to action.
We used icons, lines, and graphics that seamlessly integrated with each other against a white background. This delivered a simple, yet beautiful design. It also conveyed that 15five’s software improves communication among employees and connectivity in all company areas.
Animation production: Yans Media
Style: 2d motion graphics
Creative Direction: Tigran Movsisyan
Story Board&Illustration: Nune Khachatryan
Motion Graphics: Levon Kirakosyan, Hakob Gepenyan
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