Arbling E-commerce SaaS explainer video by Yans Media

Industry: Jewelry E-Commerce SaaS
Service Provided: 60-Second Animated Explainer Video
Results: Generated qualified leads and investor interest by clearly demonstrating how AI unifies the platform

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The Challenge

Arbling had built something powerful: a jewelry-first e-commerce platform that turns photos into 3D models, adds AR try-on, and connects everything through an AI shopping assistant. But their target audience—independent jewelers, boutique owners, and traditional retail chains—weren't tech-savvy early adopters. Many ran their businesses through Instagram and WhatsApp. They were skeptical of "AI" and intimidated by anything that sounded complex.

When Arbling pitched their platform, potential customers got overwhelmed. Investors saw a feature list but couldn't picture the customer experience. The question kept coming up: "Is this too complicated for our team?"

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Arbling needed to prove the opposite—that their platform makes selling jewelry online easier, not harder. They needed a story that showed a real customer journey, stripped of jargon, where the technology fades into the background and the outcome is simple: more sales, fewer returns, no tech degree required.

Our Approach

We've been creating SaaS explainer videos for tech platforms since 2012, working with everyone from early-stage SaaS startups to Fortune 500 companies like Cisco and DoorDash. Over 650 projects, we've learned one truth: when your audience isn't technical, you don't lead with features—you lead with what life looks like after they use your product.

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For Arbling, that meant designing the video around a jeweler's actual customer, not the platform itself. We opened with the pain point every jeweler knows: jewelry looks stunning in person but falls flat online. Customers can't see the sparkle. They're unsure about sizing. They return items. Sales suffer.

Then we introduced the solution—not as "AI-powered technology," but as a conversation. A customer uploads a photo or describes what they want. An intelligent assistant—friendly, not robotic—instantly shows them similar pieces in 3D and AR. The customer swaps stones, changes metals, rotates the jewelry to see it sparkle from every angle, and confirms the size. All through a simple chat interface. No learning curve. No technical expertise.

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We showed Arbling's platform doing the heavy lifting invisibly. The jeweler doesn't need to understand how photo-to-3D conversion works. They just see their catalog come alive. Their customers get the premium experience of shopping at Cartier—from their phone, in minutes.

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The video's closing message reinforced what mattered most to this conservative audience: you don't need to be tech-savvy to compete online. Arbling turns your jewelry photos into a 24/7 digital showroom, and your customers find it effortless.

The Results

"The work your team have done… I can't even describe how it helped us to generate leads and investors' interest. It was the best way to describe how an AI agent is connecting all our services at one core solution. So I'm more than satisfied—it was totally worth it."
— Yevgeniy Makhmutov, Arbling founder.

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The 60-second video became Arbling's most effective sales tool. By reframing the platform around simplicity and real customer interactions, the video:

• Generated qualified leads from independent jewelers and retail chains who previously thought AI was "too complicated" for them
• Converted skeptical prospects by showing the platform in action—not listing features—proving it's accessible to non-technical teams
• Attracted investor attention by making a sophisticated AI solution instantly understandable, demonstrating clear market fit with conservative buyers
• Positioned Arbling as the accessible category leader—not another intimidating tech tool, but the platform that finally makes premium digital retail possible for traditional jewelers

The video didn't just explain what Arbling does—it showed skeptical jewelers that they could actually use it. That shift turned "Is this too complicated?" into "How soon can we start?"

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