In 2023, it’s not only important to have social media video content as a part of your business marketing plan, it’s necessary. But if you’re not a video marketing expert, how do you know what will work best for your business? We’ve got you covered. Read on for 8 social media video content ideas to get you started.

Why is creating social media video content so important?

In the early 2000s, social media started to become popular worldwide. Since then, it has drastically affected the marketing world, forging a completely new direction - social media marketing. And one of the most popular and demanded formats of social media content are videos. Today, social media influencers and businesses post videos across different social media platforms regularly, driving larger engagement and increasing sales and leads.

There are more than 3.8 billion social media users across the globe and this number is still growing. According to Hubspot research, 54% of consumers prefer to see more video content from the brands and businesses they support. (check out more video marketing statistics here)

Taking into account all the stats, we can't ignore the fact that boosting video content across different social media channels has become vital to the survival and success of your business.

Social Media Video Ideas

Whether you’ve been creating video content for your social media channels for a long time and are in search of new ideas, or you’re totally new to this and are looking for ideas on what to create, this blog is for you. We're going to reveal some of the best social media video ideas for big and small businesses alike.

1. Product Demo video

A product demo is a perfect way to show the features of your actual product, demonstrate how it works, and show how your customers can benefit from using it.
There are several options that you can choose from to create a demo video for your social media channels. I'll mention some of the best options, so you can decide which to choose.

  • Animated product or app demo video. This option works great especially for apps and software products. You can also use this format if you want to show your viewers specific inner workings of your product. For example, a technical part of a gadget or something you can’t easily show in the “real world”.
  • Live-Action.
  • Product demonstration, partnering with industry influencers.
  • Shooting a demo video of your product all by yourself, or involving members of your staff. Producing this type of content will require more time and effort as you're going to do it all by yourself, but the result can be worth it. You'll have a chance to connect with your social media followers personally and increase the trust level around your business.  

2. Tutorials

This kind of content can be useful for big and small businesses who need to educate their target audience about their product. One of the most important keys to creating successful tutorials is establishing a simple and understandable message.

The next thing is breaking the content into small pieces. When your information is too dense, you should use this method and instead of creating one big video tutorial break it into several small pieces. This way your content will be more digestible. You’ll also have more materials to share with your social media audience more frequently. You can also use this to create different headlines with different keywords for your videos that will help your viewers find a specific part of your tutorial more easily.

3. Explainer Videos

Explainers are short marketing videos that can be used to explain your company, product, or service. They come in different forms from 2D, 3D, or even traditional animation to live-action and more. Businesses use this kind of content not only for their social media channels but also on website homepages and landing pages, as well as on the download pages. So if you eventually choose to create this multi valued format, you'll not only have a chance to choose from many styles but also use it wherever you want. This includes social media channels, landing pages, and other prominent pages of your website.

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4. Interviews

If you’re looking for ideas that give you content to create and post on your social media channels more frequently, then interviews should be in the spotlight for you. To create a series of interviews, you can break one big interview into small pieces and post, or film different interviews with different interviewers.

5. Unboxing videos

This may be the best video idea for social media for those who don't have much time or budget to create. All you need to do is to encourage your clients to share their own unboxing videos. With a small gift or discount from your side and an engaging note, you can ask them to share an unboxing video of your product from their own social media channels and then reshare that same content from your business page. This can be a perfect and inexhaustible source to post frequent videos for your Instagram or Facebook stories section.

6. Ask Me A Question

For some social media channels, "Ask Me a Question" is becoming a more and more popular format to share information. This is the arena where people have a chance to ask personal questions to the social media channel owners. You can use this to show more of the human side of your business and build the trust level around it. If you want to make it more effective, answering those questions with videos will guarantee you a higher chance to succeed.

7. Contests \ Giveaways

If your social media channel is growing slowly and you're looking for ways on how to make it bigger, then running a contest could be a great way to do it. Creating a contest isn't easy, but if done right you can not only gain more followers and likes but also drive more leads and sales to your business.

8. Product Review

Another successful video content idea for social media is a product review video. For this kind of content, you should have an item or a service that lends itself for review. But what's more important is that you have a high-quality product so the blogger can give a genuinely passionate review on it. This type of content is very popular on YouTube, therefore all you'll need is to find the right YouTuber that will influence your target audience's decision.

Final Words -

What’s great about the rise of social media is the rise also of new and different ways to market your business or product. We understand that trying to pinpoint what can work amidst all the new possibilities can be tricky. That’s why we’re always available for a free consultation. Contact our expert strategists now to discuss how your business can achieve success with social media video content.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.

For dynamic content, add a rich text field to any collection

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

text element using
the "When inside of" nested selector system.
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  • asasA
  • ASas

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