Website promotional videos are hotter than ever for getting people into your sales funnel. They engage viewers and encourage them to visit and explore the site further.

In this article, we examine 15 website promotional videos and what makes them successful. Go through each analysis, as they all reveal tips that will guide you in making an excellent video for your needs.

Plus, as a special bonus 🤩, we’ve included a list of 15 great ideas here to inspire you to create your own standout website promotional videos.

1. DotShop - Website Promo Video

Created by Yans Media

There is no better way to reach your target audience and attain higher engagement for your website than with a promotional video.

The Dot Shop website promo video(case study) perfectly shows how effectively we can use video to quickly and easily reach and engage with our target audience. A fitting tone, mood, and story in this video creates a perfect connection between the viewer and the website. After watching this 60-second video, the viewer’s trust in the product is established, elevating Dot Shop to the top of the list. How? Easy! When you place value on your website visitors' time and create a short video for them instead of thousands of written words that they need to ingest, this leads to appreciation from their side. They’ll be more likely to trust and choose you instead of your competitors.

2. Contra Launch

Thanks to the internet and social networks, it’s now become easier to promote marketing videos and garner large scale recognition. That’s yet another reason to jump into creating a promo video for your website if you’re still considering methods to drive more traffic there.

Contra.com used this promo video to launch their website and of course attract more attention to the benefits their target audience can get by using their product. The video is a success at focusing the viewers on the message. It works by using a kinetic typography technique, one of the smartest visual tricks to get people to pay attention to the message. They also did an amazing job with the animation, creating smooth transitions and combining them with an upbeat music track.

Useful Resource
Types of Animation Styles You May Use for Your Next Marketing Project

3. DOH How’s Your Head

Have you ever noticed that when you visit a website for the first time and see a promotional or an introduction video to that website, you automatically start looking for the same kind of content on other websites too? This happens because your mind subconsciously prefers learning information from a source that stimulates both audio and visual receptors. It allows it to grasp the idea more easily. But what’s more important, it automatically makes you more emotionally engaged with the websites that have connected to you through video content instead of leading you into long and boring text.  

For a website that offers mental healthcare support, using a website promo video instead of a wall of text is even more emphatic. "How's Your Head Today" uses a short and visually compelling concept, making it easier to connect with and suggest support to the people who need mental health assistance.

4. A better home | Family

"A better home | Family" is probably one of the shortest website promo videos I've ever seen. If you’ve read my other articles, you know being concise is one of the tested and guaranteed techniques to drive attention to your website.

The video runs only 9 seconds, but that’s enough to grab attention and persuade the viewer to visit their website. If you're looking for ideas on creating short promo videos, then this is one of the best examples you can pull useful ideas from.

Useful Resource
What’s The Ideal Length For An Explainer Video?

5. Matmatch

A website promo video is also a great tool to walk your site visitors through a story that will help them solve their problems or take advantage of the benefits you offer.

This video turns a boring topic into a visually compelling story that explains how you can use Matmach’s website to find materials for product development. Experimenting with different shapes and textures, they created a visually powerful and intelligent explanation for the products they showcase.

Choosing the right animation style for your promo video has another benefit. You have the freedom to demonstrate complex visuals that are hard (or impossible) to show with live-action.

6. Rakuten Free Money

This video employs two strategies at the same time. First, it goes down the tricky path of having a very broad target audience - basically, everyone and anyone. For this reason, they shot the video using different scenes with different individuals to try to narrow that aim a bit within different segments of the video.

The next thing they did was create an emotional connection for the viewer to feel satisfaction by saving money every time they purchase something using Rakuten.

I think for this video choosing live-action played a crucial role, as it helped the producers to build more credibility throughout the video. The goal is achieved, and the video successfully promotes their website.

7. Scioto Properties - Website Launch Video

Understanding your client's values is important, especially if you're going to create a marketing video for them.  

Watching this video, we see how the producers created a warm, visual tone with both the visuals and audio (voice and sound design). The animation just flows so well, making it look like a real masterpiece.

8. Wood Turtles: A year in the life of a Species At Risk

Sharing a piece of valuable information or educating your website visitors with a promo video is one of my favorite tactics. As a result, when you give a piece of knowledge to your target audience, you earn their appreciation and gain their trust on a subconscious level.

As you can see in this video, the producers have selected specific problems that farming can cause to wood turtles. And although not all viewers will likely be farmers, the information in the video is interesting for everyone. Creating a compelling story around wood turtle life with beautiful visuals can nudge the viewer to follow through on the website to get more info about it.

9. What's my super claim worth?

This video is a great example of how you can promote your website using a simple and concise strategy. No unnecessary or disrupting info - every detail focuses on only the most important benefits that the target audience can get. And of course, a strong call to action in the end compels people to visit the website.

10. Refinery 29

Why tell when you can show!

Even for the fashion industry, it’s now become more preferable to rely on animation video content. Why? Because animation gives freedom to the creative teams to explain and show things more easily, using a shorter amount of time, while creating stronger visual associations. While live-action requires more effort and time to get the viewer to the point, animation works much more quickly.

This video masters the way you can promote your website in 30 seconds using only text animation, visuals, and an upbeat track that complements the mood.

11. Antavo

Antavo's video showcases their Enterprise Loyalty Cloud, making loyalty programs accessible to everyone.

The message is clear: you don't need to be a tech expert to boost your business. It highlights customer satisfaction and promises a hassle-free experience, resonating with viewers by addressing their needs directly.

This approach not only captivated their audience but also enhanced their website's engagement and SEO, as viewers stayed to connect with the brand's easy-to-use solution.

12. Liquidstar

Liquidstar's video breathes new life into the familiar theme of aid and sustainability.

While many might overlook such messages, thinking they've seen it all before, Liquidstar breaks the mold with visuals that are a delight to watch. They stand out in the crowded field of companies vying to support emerging economies.

Even if we can't be certain of their success, Liquidstar's video certainly excels in conveying their message, ensuring that viewers sit up and take notice.

13. How GoFundMe Works

The GoFundMe website promotional video gets right to the point: their service is here to help you reach your dreams, hassle-free.

Forget about hard sells; this video is all about showing you the way. It walks you through each step you'll take, reassuring you that GoFundMe is there to guide you at every turn.

The production nails it, too, with music and images that echo your aspirations to make a positive impact. There’s no pushy sales pitch, just a clear message of belief in your cause.

14. BlueOcean - Marketing is Hard

The BlueOcean promo video stands out because it speaks the truth right from the start: marketing can be tough. It features Tim Hoppin, Microsoft's Director of Brand Strategy, acknowledging the challenges upfront.

But as the video unfolds, it reassures you, making a strong point: what's tough becomes simpler with BlueOcean's AI insights. This honest approach is refreshing and compelling. It makes you think, if BlueOcean can streamline marketing for a giant like Microsoft, it can surely do wonders for your business, too.

15. App Platform by DigitalOcean

When creating a video, speaking directly to your specific audience makes a big difference.

Imagine you’re an app developer and you come across a video that begins with "Dear builder," — you're instantly hooked because it's clearly meant for you.

The video talks about your exact struggles and hurdles, drawing you in. This kind of targeted messaging is powerful, as proven by a video that's racked up nearly 4.5 million views on YouTube in just two years. The success is in the stats, no further explanation needed.

This strategy of super-focused messaging to a super-focused audience really works.

Ideas for your next website promotional video

  • Explainer video: Create an animated video to explain your product, focusing on the specific problems it solves and highlighting the benefits and uniqueness of your solution.
  • Testimonial Video: Use testimonial videos from real users, especially influencers or industry success stories, to show how your website has helped them. This will make your message more credible and relevant.
  • Tutorials: Tutorial videos are not always the preferred option for a homepage, but they can help new users understand how to register, navigate, and use the features of a service if there is something complex that needs to be explained.
  • Product Demo: Showcase your products or services by emphasizing immediate value and ease of engagement or purchase. Avoid spending time explaining problems.
  • Behind-the-Scenes Look: Unless your team includes well-known industry figures, this video might be better placed away from the homepage. However, showing the passion and the process behind your website can create a connection with your audience.
  • Company Culture Video:A video showcasing your company's culture, values, and traditions can help build trust, especially in traditional or conservative industries. It demonstrates your stability and commitment.
  • Event Recap:
  • Perfect for event industry businesses. These videos can showcase the energy and outcomes of recent events, attracting visitors with similar interests.
  • Customer Journey:
  • A narrative that shows how a customer discovers your website and achieves their goal is great for service pages. It proves how effective your service is.
  • Comparison Video:
  • When entering a competitive market, a comparison video that clearly delineates the advantages of your product over others can be a compelling argument for your website.
  • Seasonal Promotion:
  • Short-term campaign videos are highly effective when timed around holidays or events where purchase readiness is heightened, offering timely and themed promotional content that taps into the seasonal mindset.
  • User-Generated Content:
  • Encourage your community to be a part of your brand story by sharing their content, creating a genuine and relatable promotional video that speaks through the voices of your users.
  • Sneak Peeks:
  • Perfect for engaging a dedicated fan base or sparking interest for early access, sneak peeks can generate buzz and anticipation for upcoming features, designs, or content on your website.

Final Words

I hope you were able to gain insight to the most effective techniques for website promo videos. Some things change - like attention spans and visual styles, but some things like sales techniques remain the same. If you’ve got questions about a website promotional video of your own, don’t hesitate to contact us for a free consultation with our expert strategists.

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