Tatari – Animated Explainer Video
Tatari gives in-depth marketing insights in a way previously only available for digital ads
Let’s face it; some people really like analytics, math, and numbers. But for the rest of us in marketing it can be a dense topic to discuss. How then, can you make sure people stay engaged when talking about analytics?
Using a unique, fun, and highly originally set of characters is a great way to grab people and keep them watching. We designed original character art and a dynamic story that is fun to watch without straying from the corporate branding and message of Tatari’s product. The result is like a well made burger—the meat is all still there, but the condiments and dressings make sure the entire thing gets consumed.
Animation production: Yans Media
Style: 2.5D motion graphics
Vertical(s) High Tech
Creative Direction: Tigran Movsisyan
Illustrations: Gayane Hakobian, Anet Hovhannisyan
Motion Graphics: Smbat Harutyunyan
Traditional Animation: Gayane Hakobian, Anet Hovhannisyan