Tatari – Animated Explainer Video

Tatari gives in-depth marketing insights in a way previously only available for digital ads


Let’s face it; some people really like analytics, math, and numbers. But for the rest of us in marketing it can be a dense topic to discuss. How then, can you make sure people stay engaged when talking about analytics?


Using a unique, fun, and highly originally set of characters is a great way to grab people and keep them watching. We designed original character art and a dynamic story that is fun to watch without straying from the corporate branding and message of Tatari’s product. The result is like a well made burger—the meat is all still there, but the condiments and dressings make sure the entire thing gets consumed.

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Animation production: Yans Media

Style: 2.5D  motion graphics

Vertical(s) High Tech



Creative Direction: Tigran Movsisyan

Illustrations: Gayane Hakobian, Anet Hovhannisyan

Motion Graphics:  Smbat Harutyunyan

Traditional Animation: Gayane Hakobian, Anet Hovhannisyan