Sonoiz: Animated Company Video
Taking the “Broke” Out of “Broke Artists”
It’s an age-old story — musicians don’t make money. Sure, there are the famous ones, but they are 1 in a million. For every Kanye West there are tens of thousands of talented producers that aren’t as lucky. Before the digital age, you only had a few options as a musician (or any type of artist). Now, any musician, anywhere in the world has the chance to get noticed for their work. Selling it, however — well that’s a different story. That’s where Sonoiz comes in. They’ve created a platform for musicians to upload beats, samples, and loops for people to easily browse and purchase. They’ve connected the dots between the creators and the consumers.
The Challenge // Spreading the Word Without Being Wack
The Solution // Let the Art Do the Talking
One thing you learn in advertising is that today’s young people don’t like being sold. They want to be talked to and shown what something is and how it works, but they don’t want to be pushed. We took this into account while making this explainer video for
Creative Team
Animation production: Yans Media
Style: 2d motion graphics
Explainer Video
Creative Direction: Tigran Movsisyan
Story Board&Illustration: Anet Hovhannisyan, Gayane Hakobian
Motion Graphics: Gayane Hakobian, Tigran Movsisyan