Madneto – Changing How Digital Marketing is Done
One of the hardest parts about being a startup is getting the word out. Putting out marketing videos are a must, but in the beginning it seems like all you can do is throw a lot of money at different ad buys and hope something works. SEO and content marketing could work, but take months to be effective. Madneto has created a way to raise conversion rates and at a fraction of the cost by partnering synergetic companies with each other to cross-promote. Cross-promotion is as old as business itself, but Madneto has created a way to do it easily on a digital marketing platform.
The Challenge // Simplify and Explain
Madneto’s base concept is simple; you promote someone else’s company, they promote yours. But explaining how it works to potential clients requires going deeper. Making an animated explainer video talking about synergetic partners and “channel tracking pixels” could get boring and cause viewers to tune out quick if not done right.
Using a bright palette, fun and colorful characters, and dynamic motion graphics visuals that flow from one scene to the next, we created a video that’s fast paced and enjoyable to watch. It’s the old-adage in a new form; a spoonful of sugar makes the medicine go down. When you need to get across information that can be a bit on the dry side, making it accessible and digestible works wonders! Now the video lives on Madneto’s homepage and acts as an engaging first impression to how their product works.
Animation production: Yans Media
Style: 2D motion graphics
Creative Direction: Tigran Movsisyan
Story Board&Illustration: Anet Hovhannisyan, Gayane Hakobian
Motion Graphics: Smbat Harutyunyan, Gevorg Vardanyan