While traditional marketing is still everywhere you look, new technology means new opportunities. We all know about Instagram influencers — people who use the power of social media to gain followers and sell ad space on their posts. And of course, plenty of businesses utilize Instagram as well. They are both the customer InstaGlory is targeting.
Using unique algorithms, InstaGlory works within a client’s Instagram account to automatically follow and engage with other Instagram users who are interested in the kinds of posts or products that their account has. Basically, if I’m selling custom shoes, InstaGlory will find people on Instagram who love custom shoes, follow them, and engage with their accounts, spurring interest to check out my custom shoe account. It’s a brilliant idea.
While we are past the days of five second Vine videos and ads, social media creators are still working with the short attention spans of viewers. InstaGlory needed a quick blast — a short, sweet, and uncomplicated video to get the word out.
The message: “If you are trying to get your Instagram account as much worthwhile attention as possible, you need us.” The target audience is tech savvy, busy with their business or brand, and is probably being pulled in every direction, so clarity and quickness is a must.
We started with research, learning about the kinds of options already available to Instagram brands trying to grow their pages. Then we narrowed down what makes InstaGlory special; their unique software that creates real engagement with potential customers of an influencer or business. Using simple, colorful 2D line art, we got the message across in a short video that still manages to tell the whole story — InstaGlory gets your attention from real followers who are legitimately interested in what you have or post. We went with a commanding voiceover to convey importance, and the end result is a quick punch that gives information and caps with a strong call-to-action.
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Animation production: Yans Media
Style: 2d motion graphics
Vertical(s) : StartUp
Creative Direction: Hakob Gepenyan
Story Board&Illustration: Anet Hovhannisyan, Gayane Hakobian
Motion Graphics: Gevorg Vardanyan